Kellogg On Marketing (English) (Hardcover) @99 only | Good for MBA students
MRP: Rs. 595
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The second edition of this book provides Kellogg’s unique and highly regarded perspective on both the basics of marketing and on new issues that are challenging businesses today. The book focuses on fundamental marketing strategy. These topics include: segmentation, targeting and positioning, consumer insight, building and managing brands, and marketing research. Faculty who authored chapters on these topics in the first edition has revised their chapters to reflect changes in the field.
About the Author
Alice Tybout is the Harold T. Martin Professor of Marketing and chairperson of the Marketing Department at the Kellogg School of Management, Northwestern University. She is co-academic director of the branding program at Kellogg, the author of dozens of articles for marketing journals, and a consultant for leading companies, including Coca-Cola, Dow, Phillips Electronics, and Searle.
Bobby J. Calder is a Distinguished Professor of Marketing and Professor of Psychology at the Kellogg School of Management. Previously, he has taught at the Wharton School, University of Pennsylvania, and has been a consultant for Booz Allen and Hamilton. He has been a consultant to many companies (including Aetna, Bristol-Myers Squibb, Cemex, Coca-Cola, General Electric, General Motors, McDonald’s, Motorola, Prudential, The Tribune Co., and TimeWarner).
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Landmark @ 2037
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Price Comparisons:
Amazon @ 417
http://www.amazon.in/Kellogg-Marketing-Alice-M-...
acadzone @ 545
http://www.acadzone.com/book-details/kellogg-ma...
crossword @ 595
http://www.crossword.in/books/kellogg-marketing...
Infibeam @ 417
http://www.infibeam.com/Books/kellogg-marketing...
Landmark @ 2037
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Flipkart first users help me buy this book.
VU
GOOD FIND
Thanks guys for suggestions
Following US books is the biggest mistake that Indian MBA schools commit. It was forgivable 15-20 years ago, but not anymore.
Read Kellogg if you want to sell sweetened cornflakes for a career!
VU n S…. + KG….
brewitty wrote:
Following US books is the biggest mistake that Indian MBA schools commit. It was forgivable 15-20 years ago, but not anymore.
Read Kellogg if you want to sell sweetened cornflakes for a career!
Its about how to shape up your career not selling cornflakes. Thanks once again
akkuhits358 wrote:
Flipkart first users help me buy this book.
Free delivery for books
300 hone me umar beet jayega lagta hai
Lega©y wrote:
300 hone me umar beet jayega lagta hai
chinta mat karo bro; manzil najdeek hii hai
Vuns!
http://www.goodreads.com/book/show/8409049-kell…