When a deal is done and you get the item you wished for it feels good. We even praise the site! For, what: just doing its job! It is not small, the number of people on DD who say: I have bought from xyz.com and never faced a problem. It is fine to say that, it also probably means the site is not bad, but often this sentance is extended to mean: It is a good site. That decision, unfortunately should depend on several other factors, not least of all: how do they behave when you DO have a problem. This is the real test that separates the men from the boys! There are many issues with on-line buying, but this is one that could be useful for you to keep in mind:
Take Myntra. They will cancel items saying it is out of stock. Is that your fault? Of course, such things do happen, but is it your fault? Certainly not, right? Is it their fault? Without doubt it is. But, we are sensible enough to excuse the site. But, then what do they do. They send you a 250 off coupon usable on minimum 1k and actually say it is out of courtesy and good customer concern. You took my money, you could not service my order due to your fault, now you tell me spend another 750! And it is out of kindness that we give 250 off. Is that fair? What is so kind about taking more of my money for your failure?
Some good sites do a simple thing in such a case: give a 100off coupon with no minimum purchase requirements. Many sites these days give a 250 off, absolutely no conditions. But, not some others (Myntra was one I experienced). And, they go to lengths with such explanations as: ‘It is system generated, so we cant do anything’. Wow! A company run by systems and not people or customers, must be hi-tech, right? Another: ‘Sorry, I am not authorised to discuss such issues.’ Give me a break: then why are you even bothering to speak, just send an email and be done with it!
The only hope fo us is fora like these where one can inform others and hope that such companies correct themselves.