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https://www.futurelearn.com/partners/accent...uk
Learn to use digital marketing strategies to grow your career or business
Digital marketing is a crucial tool to reach your audience and grow your business.
On this two-week course, you’ll explore what digital marketing is, why it is so important for an organisation, and how to use it effectively.
You’ll uncover different digital marketing strategies and understand the importance of balancing and integrating these techniques to successfully target your customers.
Explore pay-per-click and display advertising
With so many marketing strategies available, it can be difficult knowing which one works for your business.
This course will help you delve into each marketing strategy such as display advertising, pay per click advertising, search engine optimisation, and email marketing to ensure you can find the right strategy for your context.
Learn to integrate different marketing strategies
Though marketing strategies can be powerful separately, you’ll explore the importance of balancing and integrating these strategies together.
Through this exploration, you’ll understand how integration in marketing is vital in helping to target your customers more effectively.
Enhance your digital skills with Accenture
On the course, you’ll be guided by the specialists at Accenture. With their expertise, you’ll finish with a sound understanding of digital marketing and will have gained essential digital skills to use in your organisation.
Course Links
Digital Skills: Social Media
Digital Marketing
Artificial Intelligence
Digital Skills for Work and Life
Digital Skills: Web Analytics
Digital Skills: User Experience
Digital Skills: Mobile
Digital Skills: Reimagine Your Career
Digital Skills: digital-skills-retail
Digital marketing is a crucial tool to reach your audience and grow your business.
On this two-week course, you’ll explore what digital marketing is, why it is so important for an organisation, and how to use it effectively.
You’ll uncover different digital marketing strategies and understand the importance of balancing and integrating these techniques to successfully target your customers.
Explore pay-per-click and display advertising
With so many marketing strategies available, it can be difficult knowing which one works for your business.
This course will help you delve into each marketing strategy such as display advertising, pay per click advertising, search engine optimisation, and email marketing to ensure you can find the right strategy for your context.
Learn to integrate different marketing strategies
Though marketing strategies can be powerful separately, you’ll explore the importance of balancing and integrating these strategies together.
Through this exploration, you’ll understand how integration in marketing is vital in helping to target your customers more effectively.
Enhance your digital skills with Accenture
On the course, you’ll be guided by the specialists at Accenture. With their expertise, you’ll finish with a sound understanding of digital marketing and will have gained essential digital skills to use in your organisation.
Course Links
Digital Skills: Social Media
Digital Marketing
Artificial Intelligence
Digital Skills for Work and Life
Digital Skills: Web Analytics
Digital Skills: User Experience
Digital Skills: Mobile
Digital Skills: Reimagine Your Career
Digital Skills: digital-skills-retail
Expiring In
about 1 year
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