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https://www.desidime.com/deals/timex-black-dail-analog-watch-483-or-less-with-sc-fk-axis-card?post_id=10545778#post_10545778
Thats true, noone can deny that
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Titan launched this sub brand around the time when the trendy, youthful looking market was getting serious interest from the established brands too.
For Timex (to customer input costs, which would help them keep prices low), Tatas chose to replace more and more metal/alloy parts with composites (polymers aka plastics).