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Amazon India Rigging

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A trove of internal Amazon documents reveals how the e-commerce giant ran a systematic campaign of creating knockoff goods and manipulating search results to boost its own product lines in India – practices it has denied engaging in. And at least two top Amazon executives reviewed the strategy…….

https://www.reuters.com/investigates/special-re...

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Deal Subedar Deal Subedar
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dimmers don’t have any problem … all we want is good products / steal deals and loots

Deal Subedar Deal Subedar
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Otherwise you have to go nearby brick and mortar stores and they will charge you by MRP .

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saymyname78 wrote:

dimmers don’t have any problem … all we want is good products / steal deals and loots

That’s what you/we are not gonna get instead the opposite happens.

Mobile Guru Mobile Guru
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// Amazon.com Inc has been repeatedly accused of knocking off products it sells on its website and of exploiting its vast trove of internal data //
^^ This is the truth, no one’s gonna admit ( its obvious, almost all websites use internal data to benefit their business

But " Manipulating search results " is false/dumb allegation. The reason why these inhouse brand products show at the top is because of the popularity ( Purchase count / Ratings / Reviews ). People prefer to get products from AmazonBasics, Solimo over random unknown brands.. so they filter the search results and make the purchase!

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Ash-D wrote:

That’s what you/we are not gonna get instead the opposite happens.

550 CB on 1000 RS shopping / clothing / shoes / bags .. what more ?

Deal Lieutenant Deal Lieutenant
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getready wrote:

// Amazon.com Inc has been repeatedly accused of knocking off products it sells on its website and of exploiting its vast trove of internal data //
^^ This is the truth, no one’s gonna admit ( its obvious, almost all websites use internal data to benefit their business

But " Manipulating search results " is false/dumb allegation. The reason why these inhouse brand products show at the top is because of the popularity ( Purchase count / Ratings / Reviews ). People prefer to get products from AmazonBasics, Solimo over random unknown brands.. so they filter the search results and make the purchase!

I think manipulating search results is absolutely possible here. Perhaps, Amazon could be held guilty as well.

Suppose there’s a really popular product of a lesser known brand with little to no competition. (Amazon can easily track this) Naturally, it will rank higher in search results.

Now, if Amazon creates a replica(Solimo) of that product, it can easily outrank the original product. For ex: It can stuff better keywords into it’s product description/title by exploiting users data.

Keyword or what user searches to land on a product (Again Amazon knows and stores everything) is the most important factor for ranking on any search engine/platform. Using these data, Amazon can not only manipulate his it’s own search results but also manipulate Google SERPs too.

Mobile Guru Mobile Guru
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shoaibmax wrote:

I think manipulating search results is absolutely possible here. Perhaps, Amazon could be held guilty as well.

Suppose there’s a really popular product of a lesser known brand with little to no competition. (Amazon can easily track this) Naturally, it will rank higher in search results.

Now, if Amazon creates a replica(Solimo) of that product, it can easily outrank the original product. For ex: It can stuff better keywords into it’s product description/title by exploiting users data.

Keyword or what user searches to land on a product (Again Amazon knows and stores everything) is the most important factor for ranking on any search engine/platform. Using these data, Amazon can not only manipulate his it’s own search results but also manipulate Google SERPs too.

and this isn’t wrong?
// Amazon also said that it “strictly prohibits the use or sharing of non-public, seller-specific data for the benefit of any seller, including sellers of private brands,” and that it investigates reports of its employees violating that policy. //

As long the data is public, anyone can do anything with it but here its gonna be a problem for amazon if they were to be found quality for manipulating search results regardless of the keyword inclusion or product popularity

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getready wrote:

and this isn’t wrong?
// Amazon also said that it “strictly prohibits the use or sharing of non-public, seller-specific data for the benefit of any seller, including sellers of private brands,” and that it investigates reports of its employees violating that policy. //

As long the data is public, anyone can do anything with it but here its gonna be a problem for amazon if they were to be found quality for manipulating search results regardless of the keyword inclusion or product popularity

It’s wrong and they are often charged with such cases.
https://www.bbc.com/news/business-54...50

But, Billons of dollars are like pennies for these giants. Just look at all the lawsuits Apple has lost so far.

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shoaibmax wrote:

It’s wrong and they are often charged with such cases.
https://www.bbc.com/news/business-54...50

But, Billons of dollars are like pennies for these giants. Just look at all the lawsuits Apple has lost so far.

// It said Amazon had used data on third-party sellers that use its marketplace to boost sales of its own-label goods. //

The case is related to internal data abuse. Third party sellers, their popular products and their sale strategies
The data you find on product listings is public data (Product title, listing images, description + keywords used). The most obvious thing any new entry tries to do is to search with a keyword “Mobile/tablet/laptop/charger” on popular ecommerce portals.. create a product with similar features/specifications, include same keywords and sell their products and if the new product actually turned to be good and if people prefers to purchase this newly launched product more .. then its gonna remain at the top of search results

^^ Xiaomi and RealMe, they play the same game with their every new product launch ( Mobile, Vaccum cleaners, weighing scales.. there’s always a similar product )

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saymyname78 wrote:

550 CB on 1000 RS shopping / clothing / shoes / bags .. what more ?

Discount and cashback lessened considerably after covid19 but it’s still better then the godawful sellers in fancy bazar in Guwahati.
Those thugs looted my grandparents, parents angry
I will never step foot there… ever.

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saymyname78 wrote:

Otherwise you have to go nearby brick and mortar stores and they will charge you by MRP .

It can be justified against inflated and manipulated MRP on online shopping.
I need not say how mrp is manipulated by online sellers and big shopping chains.

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Same for flipkart as well, that’s how these giants earn profits via separate entities and still show losses on papers.
As a consumer (and a dimer moreover) , try to balance out between price and quality and don’t just buy the first product that amazon shows smile

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getready wrote:

The case is related to internal data abuse. Third party sellers, their popular products and their sale strategies
The data you find on product listings is public data (Product title, listing images, description + keywords used).

All these data and strategies are public in nature but only Amazon knows which of these data/strategy is actually performing well. Knowing which data/strategy works is the most crucial data (and that’s internal).

A normal seller just tries different things and is often unsure of what’s working for them. This is applicable on sponsored products too where PPC campaigns are designed using trial and error method.

The possibilities to exploit users data is endless, It’s up to Amazon if they decide to do it or if they ever get caught.

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getready wrote:

But " Manipulating search results " is false/dumb allegation. The reason why these inhouse brand products show at the top is because of the popularity ( Purchase count / Ratings / Reviews ).

https://desidime.com/selective_search?keyword=June+oven&load_all=true&search_list=topic

But the systems DO ensure that none of the matrices work in isolation.
And they do impact each other, isn’t it?

I am unable to pull the correct file at the moment, but just the other day Paresh bhai was actually narating of how brands like Mamaearth and others are made overnight and then the systems (influencer/ bot accounts, insta/telegram, quid pro quo) are in place to create the marketplace ‘aura’ or rig the results, sales and profile of the brands.
}To the extent that the brands, like MamaEarth, which Amazon soft funds.. the reviewer/rating accounts/groups are specifically instructed to add few 1 or 2 star “reviews” to average out the top ratings.
Though 1✮ or 2✮ ratings, the ‘reviews’ (text) indirectly praises the product. Maybe blame delivery experience.]

Not just webcrawlers like Google search, I think, everyobe from Amazon to others do give ‘curated’ results and recommendations.. which have other elements involved .. apart from popularity.
Even if one discounts that the ‘popularity’ itself is rigged.

Deal Subedar Deal Subedar
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rini50 wrote:

Discount and cashback lessened considerably after covid19 but it’s still better then the godawful sellers in fancy bazar in Guwahati.
Those thugs looted my grandparents, parents angry
I will never step foot there… ever.

Lets not even talk about current durga puja loot going on by shopping malls and various clothing outlets (Physical).

And people are buying like there is not any end .

Deal Lieutenant Deal Lieutenant
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Apne ko sasta milna chye..we are dimers , we also check price and then buy.
Till now bought lot of items from amazon from mobile to ac , reviewed offline prices also they were higher
Not an issue for us .

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saymyname78 wrote:

550 CB on 1000 RS shopping / clothing / shoes / bags .. what more ?

It’s much deeper & part of marketing strategies not gonna last forever.
He’s not world’s Richest person for no reason.

Deal Cadet Deal Cadet
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i see how unethical that thing is but man i gotta say amazon basics, solimo, vedaka, presto, inkast products are really good for the price.
few months back i read an article where some indian brands and SETHjis were angry that amazon were creating their own products. the more these brands and local shopkeepers feel the heat, the happier i am.
for example vedaka canola oil is such an awesome product. till last year i used to get 5l for 650-700 rupees. saffola gold pro max prime is a mix of cheap rice bran or soyabean oil with sunflower oil and they have the audacity to sell it for 220 rupees/liter.

lately vedaka canola oil is out of stock so while checking jio mart i saw something, jio’s own brand good life oil and saffola’s oil have almost same list of manufacturers. one manufacturer makes oil for multiple brands and label them with different labels. good life’s label for same oil(not blended oil) is cheaper and saffola’s label is costlier. on checking the manufacturers on india mart I found that they even provide labeling and branding services too LOL. same goes with mustard oil. since it is the most common oil in India so brands with word of mouth like saloni, engine, haathi charge premium like 200-250 but you can get dabur’s cold pressed mustard oil for around 170 on amazon which according to my mom is way better than others. i hope amazon launches their own mustard oil and undercuts the others.

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shoaibmax wrote:

All these data and strategies are public in nature but only Amazon knows which of these data/strategy is actually performing well. Knowing which data/strategy works is the most crucial data (and that’s internal).

A normal seller just tries different things and is often unsure of what’s working for them. This is applicable on sponsored products too where PPC campaigns are designed using trial and error method.

The possibilities to exploit users data is endless, It’s up to Amazon if they decide to do it or if they ever get caught.

Agreed
I was just trying to point out that the public data is enough to replicate popular products / marketing strategies and it doesn’t have to the ecommerce partner ( Any brand can do it and be extremely successful at it )
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For Ex, the below scenario. Anker was the first to launch robotic vacuum cleaners in India and everyone started creating/launching their products seeing the popularity/sales figures.. Even the product naming scheme is Ctrl-C + Ctrl+V and now after 10 months from its launch, Xiaomi’s variant is @ #1 spot and the recent RealMe one is @ #2 ( Based on ratings+purchase count) because people prefer Xiaomi/RealMe over anker (Brand popularity*)

https://cdn0.desidime.com/attachments/photos/718620/medium/IMG_20211014_072811_785.jpg?1634176706

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covid19 wrote:

What’s wrong in that

Nothing wrong for the common man as they get to buy the same item for cheap. But if you are an intellect and your ideas get stolen and duplicated, it hurts your morale and detracts your life purpose.

All great ideas sparks out from the intellect of a single person’s mind , even if you often see a bigger team implementing it.

In totality the world loses out on more innovation from the same person, when products get duplicated,

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teriab33 wrote:

Nothing wrong for the common man as they get to buy the same item for cheap. But if you are an intellect and your ideas get stolen and duplicated, it hurts your morale and detracts your life purpose.

All great ideas sparks out from the intellect of a single person’s mind , even if you often see a bigger team implementing it.

In totality the world loses out on more innovation from the same person, when products get duplicated,

https://cdn0.desidime.com/attachments/photos/698251/medium/7777474KXAzsBc.gif

Decrease in libido https://cdn0.desidime.com/attachments/photos/698120/medium/7777474DGY3jNG.gif
Absence of offsprings https://cdn0.desidime.com/attachments/photos/698319/medium/7777474XzVD9Uh.gif
Death of consumerism https://cdn0.desidime.com/attachments/photos/698165/medium/7777474LDqYklr.gif
Rise of Amoeba https://cdn0.desidime.com/attachments/photos/698331/medium/7777474NEOJG4a.gif

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goss8877 wrote:

https://cdn0.desidime.com/attachments/photos/698251/medium/7777474KXAzsBc.gif

Decrease in libido https://cdn0.desidime.com/attachments/photos/698120/medium/7777474DGY3jNG.gif
Absence of offsprings https://cdn0.desidime.com/attachments/photos/698319/medium/7777474XzVD9Uh.gif
Death of consumerism https://cdn0.desidime.com/attachments/photos/698165/medium/7777474LDqYklr.gif
Rise of Amoeba https://cdn0.desidime.com/attachments/photos/698331/medium/7777474NEOJG4a.gif

Just asking… Where are you getting those emoji gifs from?

Missing