BharatPe launches it’s ad campaign with SALMAN KHAN; to invest Rs 35 crores for marketing

BharatPe launches it’s first ad campaign with Salman Khan; to invest Rs 35 crores for marketing

The pan-India campaign will be visible across the largest TV, print, radio, digital, and social channels. The company is also planning BTL outreach to support the campaign

Fintech company, BharatPe, has announced that it is launching its brand campaign with Salman Khan and will be investing more than Rs. 35 crores in 2019 towards marketing. The campaign is aimed at spreading education about digital and UPI payments among India’s 20 million merchants, and driving financial inclusion in the country. The Campaign would be launched with Kapil Sharma Show this Saturday.

With the theme – ‘BharatPe, Isko Lagao Dhandha Badhao’, the campaign narrates messages such as, ‘1 QR to accept all payment apps for FREE’ and ‘Kum Byaaj Pe Loan’, targeted at shopkeepers.

According to the company, BharatPe makes accepting payments and taking loans fast, easy and simple for offline retailers and shopkeepers. According to the company, it was the first fintech in India to build its business on 0% MDR, which the government announced in recent budget.

The pan-India campaign will be visible across the largest TV, print, radio, digital, and social channels. The company is also planning BTL outreach to support the campaign.

“BharatPe is dedicated to all retailers and shop owners. With the Salman Khan campaign we will build awareness across unorganised retailers in the country and empower them with digital payments acceptance solution and easy availability of credit, which we have been supporting for millions of merchants in India since last year", Ashneer Grover, co-founder and CEO, BharatPe, said.

The company has established a network of 11 Lakh merchants and facilitates over 15 million monthly UPI transactions. BharatPe has established operations in 13 cities and is on track to hit $1 billion annualised processing value by Diwali, targeting over 40 Lakh merchants on its network by the end of 2019.