Cook time 2 min, delivery time 8 min
A 'qcom for food' founder told me this and I lost my mind.
We are suffering from the biggest epidemic of poor nutrition and
unhealthy processed and ultra processed food which is high on palm oil
and sugar.
Our grains have lost nutrition over last 50 years as we prioritized
agricultural yield for nutrition.
Our junk food addiction, fuelled by 49 rs pizzas and 20 rs poison energy
drinks and 30 rs burgers, is taking us down the path of China and US
without the economic cover needed for health.
And now this.
Frozen purees and curries and old vegetables heated and garnished with
dhaniya to look fresh and slammed in some 2 wheeler who rides like Mad
Max to your door in 10 min cos you couldn't wait another 15 min or you
were too lazy to chadhao a cooker of daal chawal.
And all the investors and founders are already finding fancy words for
this to bake it into the next big wave of Indian commerce.
Zomato and Swiggy and Zepto - please, dont. And if you are so keen,
please make the product palatable.
I would LOVE if we innovate and are able to actually give non-stale and
decent food in 10 min. Massive unlock. But I don't think we're close to
there yet.
Regulators - please keep eye.
Most of all, everyone else - please cook. It's an adult skill. No one is
too busy to take 10 min out to put a decent dal Chawal or smoothie or
salad or sandwich together.
This can power some wild long term health issues if uncontrolled.
The gut is the epicenter of your existence. YOU ARE WHAT YOU EAT.
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