abhishek012 wrote:What is the source of this information?
Visa and MasterCard offers are also funded by merchants. It also depends on what kind of offers you are talking about.
For example - Amazon add money offer funded by Amazon and RuPay.
But RuPay Selected Wellness debit/credit card benefit is funded by RuPay and Banks.

NPCI Posted ₹773 Crore Profit in FY22
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NPCI posted Rs 773 Cr profit in FY22
They Built & Manage India’s Payments Systems & Innovative Financial Products
• IMPS
• UPI
• BHIM
• NACH
• RuPay
• AePs
• FASTag
• BBPS & More
Operating Revenue Stands at ₹1629.5 Crore
1. NPCI - Revenue & Profit Generating Machine
Ideally an Inspiration for Indian FinTechs
2. NPCI Mostly Makes Money From Income Earned through Payments Services (96.1%)
3.Expenses Breakdown
Interestingly, NPCI do spend on Advertising & Promotions, RuPay Credit Card Incentive is Surprising
FYI - NPCI spent ₹0.53 to Earn a Single Unit of Operating Revenue in FY22
Backed by a cohort of 66 shareholders including public sector banks, private banks and other players in the financial services sector, NPCI certainly delivers as an investment to its stakeholders. However, its performance as a partner that oversees some of the biggest innovations in the sector is up for debate, considering how ‘stingy’ it has been when it comes to allowing profits to be made on these innovations.
Entrackr- Source
abhishek012 wrote:
You will not find this type of information in the public domain.
These are agreements between banks, card networks and merchants.
And you have access to it,😜
More power to innovation.

Previously two US baked giants like Visa & MasterCard doing duopoly,
Nobody said a single thing
Now an Indian company making great progress and people giving this kind of statement
NPCI is the umbrella organization, almost all retail payments and settlements in India are routed through NPCI. NPCI charges some fee for all payment settlement.
Indirectly, NPCI helps banks and startup companies to reduce their infra cost, transaction settlement cost etc.
I personally believe all banks and startup companies in India combined saved billions of dollar annually from NPCI.
1200+ banks available in India but before RuPay, only 40-50 banks issue visa/mastercard debit cards.
Reason ? these banks can't afford Visa/mastercard network joining cost, card issuing fees and card operating cost etc.
You probably use Slice Visa card, Akudo visa card etc but in the backend, which company provide all technical assistance, infra cost etc ? Its NPCI.
Without NPCI, all Unicorn startup companies like Slice, Onecard, Cred, Zeta, Razorpay etc may not exist today. India get huge foreign investment through digital payment startup companies and who help them to expand and grow ? NPCI.
And it's not just about startup companies. All Small finance banks, payments banks etc may not exist today without NPCI.
And here I am not going to talk about that right now, the benefits that small towns, villages, small businesses and poor to middle class people have got from RuPay and UPI (uske liye toh pura essay likhna par jayega). 😀😀
Before NPCI, banks individually handle almost all types of transactions and settlements. Due to which the bank's operating expenses became very high and there was also a big security risk.
For example - suppose before NPCI, banks spend 100 crore to maintain all inter-bank transaction and settlement. Now its reduce to 10 crore because all shareholder banks combined pay very small amount to NPCI + all other banks and small banks also get huge benefit from NPCI.
@Dastro
@guest_999
@DimeDime
Today, the US govt has a big hand behind the success of Visa and Mastercard.
Before 2008, Visa and Mastercard were non profit company, same like NPCI in India.
Today, if the US govt wants to impose sanctions on any country, it does so with the help of Visa, Mastercard, Diners club, AMEX and SWIFT.
Just few days ago, Uday Kotak said the status of American dollar as a reserve dollar gives it power to regulate international trade, putting other countries in a dependent position while transacting.
@babayanga5