On-US vs Off-US transactions (How to bypass Visa/Mastercard payment gateway and save our country’s foreign reserve):
Visa and Mastercard are not the only networks through which transactions can be processed. There are, for instance, debit networks. Debit cards, issued by a bank, can be processed through these debit networks, thus, lowering the cost of transaction processing for the bank.
What is Off-US Transaction ?
OFF-US Transaction: where the issuing bank and acquiring bank are different entities.
when the acquirer and issuer bank is different. International or cross border transactions when the acquirer and issuer are from different countries.
Example - Card holder is Issuer bank is ICICI Bank and Merchant Acquirer bank different HDFC Bank, transaction route different network it is called to OFF-US Transaction.
What is ON-US Transaction ?
ON-US Transaction: where the issuing bank and the acquiring bank are the same entity
So the acquirer will send the transaction directly to the issuer with no involvement from the networks like Visa or MasterCard network.
Example - Card holder is Issuer bank is ICICI Bank and Merchant Acquirer bank also ICICI Bank all transaction route rame network it is called to ON-US Transaction.
Here is the definition as per RBI - https://www.rbi.org.in/Scripts/PublicationRepor...
If a bank issues its cards and processes transactions through its own technical platform, then it can avoid the fees completely. However, this solution is technologically problematic to implement. In order for transactions to be processed, the bank’s system has to be integrated with merchants’ software (POS, CRM systems, etc).
How to bypass Visa/Mastercard payment gateway and save our country’s foreign reserve ?
Note - When we use ON-US Transaction, bank avoid the Visa or Mastercard network and save interchange reimbursement fees.
How to know my transaction is On-US or Off-US transactions ?
When we use On-US transactions, you will see “Verified by Visa” or “Mastercard Securecode” logo will not showing on 3D secure otp/pin/password page.
Here are few example -
when we transaction on Amazon and enter our ICICI Credit/debit card or SBI credit/debit Card, you will see we get instant OTP payment page -
OTP payment page is not showing any “Verified by Visa” or “Mastercard Securecode” logo because here ICICI Bank Card and Amazon Acquirer bank also ICICI Bank all transaction route rame network it is called to ON-US Transaction. ICICI Bank Bypass “Verified by Visa” or “Mastercard Securecode” payment gateway.
but if we select “complete the transaction on your bank’s website using OTP or password.” our transaction now proceed through “Verified by Visa” or “Mastercard Securecode” payment gateway and banks pay a fee to Visa/Mastercard company.
I use my ICICI Visa Credit card on Paytm add money via Uber -
here you will see only ICICI logo showing on 3D secure page, this is called ON-US Transaction, ICICI bank bypass “Verified by Visa” network -
another example on Ccavenue payment gateway, Ccavenue sometimes give many bank selection option on debit card transaction (SBI, ICICI, PNB, IOB etc) -
here i select ICICI bank on ccavenue payment gateway and enter my ICICI visa card number and proceed for payment -
3D secure payment gateway page, you will see ICICI bank bypass “Verified by Visa” network and save interchange reimbursement fees -
Same Payu payment gateway page, sometimes you will see “State bank of India Visa card” or “State bank of India mastercard” option showing under debit card option, if we select “State bank of India” option, you will see 3D secure payment page only “SBI” logo showing and most of the time “SBI” bypass “Verified by Visa” or “Mastercard Securecode” network and save interchange reimbursement fees.