On-US vs Off-US transactions (How to bypass Visa/Mastercard payment gateway and save our country's foreign reserve)
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OTP payment page is not showing any "Verified by Visa" or "Mastercard Securecode" logo because here ICICI Bank Card and Amazon Acquirer bank also ICICI Bank all transaction route rame network it is called to ON-US Transaction. ICICI Bank Bypass "Verified by Visa" or "Mastercard Securecode" payment gateway.
but if we select "complete the transaction on your bank's website using OTP or password." our transaction now proceed through "Verified by Visa" or "Mastercard Securecode" payment gateway and banks pay a fee to Visa/Mastercard company.
I use my ICICI Visa Credit card on Paytm add money via Uber -
here you will see only ICICI logo showing on 3D secure page, this is called ON-US Transaction, ICICI bank bypass "Verified by Visa" network -
another example on Ccavenue payment gateway, Ccavenue sometimes give many bank selection option on debit card transaction (SBI, ICICI, PNB, IOB etc) -
here i select ICICI bank on ccavenue payment gateway and enter my ICICI visa card number and proceed for payment -
3D secure payment gateway page, you will see ICICI bank bypass "Verified by Visa" network and save interchange reimbursement fees -
Same Payu payment gateway page, sometimes you will see "State bank of India Visa card" or "State bank of India mastercard" option showing under debit card option, if we select "State bank of India" option, you will see 3D secure payment page only "SBI" logo showing and most of the time "SBI" bypass "Verified by Visa" or "Mastercard Securecode" network and save interchange reimbursement fees.
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Nice info
HA n KG
now I understand why some of the online txns directly take OTPs instead of redirecting to bank page for OTPs.
some banks also use PIN debit transaction like Axis bank to lower the transaction cost
but Visa/mastercard also use PIN debit transaction to lower the transaction cost.
Suppose if OTP based Visa/mastercard transaction cost is 0.15% then PIN debit transaction cost maybe 0.10% or 0.05%.
Bro ..I have one doubt, why and how banks are interested in providing POS devices to merchants..
While processing the off-us transactions Visa/master card will take network fee from Merchants account..
Is there any additional fee for using POS devices?
POS Merchant Acquirer bank earn few % on every transaction.
Is it same for POS?
yes
What about security and visa/mastercard responsibility is it too waived off and we are left at the mercy of bank
In 2018 Amazon October sales, almost 90% transactions failed for ON-US payment gateway with SBI cards and also icici card. I always had to enter OTP on “verified by Visa” payment gateway to avoid payment failures. OFF-US transactions had high success rate back then. It might have improved now.
PS: I knew about different payment gateways but never knew these are called On-US and Off-US and banks are doing this to save transaction fees. I thought banks are doing this for convenience of user to save time in loading another page. 
Thanks for new info. 
So the op is partially right and partially wrong.
1. Its not in our hands to save our country forex because we can’t know before initiating the payment that our transaction will be settled in which bank. (Acquiring bank/Merchant bank acct)
2. OP said visa/master is not involved in ON-US transaction which is technically wrong. When we enter the card the BIN no. is used to identify the card type(master/visa/amex/diner/rupay) and bank. when transaction is initiated payment service connects to networl(visa/master) which then tells the issuer bank to approve a transaction coming from his bank user, becoz both Issuing and acquiring bank is same, so money is deducted from payer and added to merchant and whole authorization of owner card and approval of fund is handled by bank himself hence there is no need to involve the payment network for inter bank communication. In this case the payment network (visa/master/rupay) only takes a very little chunk as maintenance and service fee of network.
Whereas in OFF-US the payment netowork is involved in whole process from intiation to authorization to approval till confirmation of transaction. So here the fund flows between different banks via network it takes a big cut as the Interchange & service fee.
Reversal -
Incase when your transaction gets stuck during process if it was in ON-US the reversal will happen faster becoz no third party invloved for completion, but when its inter bank case(OFF-US), it takes longer time becoz again the payment network is used for reversal of transaction.
4. Big MNCs ask there developers to develop there own payment gateway service so they don’t have to pay extra for the same. See above example of Uber, amazon, flipkart use their own gateway which connects to payment networks which verifies and forwards to banks.
Small startups use third party payment gateway like paytm/ccavenue/razorpay . But here also the they rely on payment network for verification. After that ON-OFF case applies.
I think no, i already said Visa and Mastercard are not the only networks through which transactions can be processed. There are, for instance, debit networks. Debit/credit cards, issued by a bank, can be processed through these debit networks, thus, lowering the cost of transaction processing for the bank.
All Visa and Mastercard issuing in India or Asia, MEA, South America etc use dual network, when Issuer bank and Acquirer bank is same, banks use their own debit networks and bypass Visa and Mastercard network.
if visa/mastercard is involved in ON-US transaction then why RBI daily data publication post only domestic Off-Us card transactions data ?
I read some articles where clearly mentioned in some African or small Asian countries all banks are connected to their own local debit network, Visa/mastercard only use in foreign transaction. Ofcourse Visa/mastercards are not happy but banks use their own debit network.
My Dearie, if the government wanted to save this shit, all it had to do is to issue only RuPay debit cards across all banks in India and Visa/MC on additional payment. Just my 2 takkas
RuPay card is ‘not for profit’ company and recently govt impose zero MDR on RuPay card transaction. No banks are interested to issue RuPay cards.
RBI now invited Indian private players for New Umbrella Entity license.
Who is applying for the NUE license ?
Domestic players:
> Tata Capital + TCS
> Infibeam + Sohum + Yes bank + IBA + PCI
> HDFC, SBI and BoB
> Jio, Paytm
some Global backend players -
> Google
> MasterCard
> Visa
> Amazon
> Facebook
NPCI has been a huge success and today accounts for a massive 64% of total volume of digital payments in the country. So why is there still a need for NUE ?
Multiple reasons -
a. To reduce concentration risk
b. Diversification of market (getting in non-banking players)
c. Avoiding single point failure
d. Digitization outside metro cities
e. Need for more innovations in payments- offline, X-border, cap market settlements, etc.
Impact on existing participants -
Banks -
For the banks, this move is probably not that positive. They don’t stand to gain much whereas costs and operational complexities are going to go up.
NPCI -
NPCI will remain safe for at least next 3-4 years. The time to market for NUE players is that much. Lots of system-wide integrations need to be done.
RBI -
RBI’s load is expected to increase. Getting large incumbents to become NUE entities will be difficult to manage.
Fintechs -
Good opportunities to work with NUE; new business models. For e.g. : We still don’t have a good collections product with options for varying amounts, varying frequency and other flexibility.
Merchants -
Will see lower processing fees so that is good for them. However, reconciliation will get more complicated and difficult.
End Customers -
Better customer services and experiences; More choice in payment options. More embedded products will come up again increasing convenience.
What will it take to build a NUE ?
Time to market will still be longish. Take AAs for example. The licenses were given around 4 years back. They are still not live!
There seems to be a big incentive problem from the Banks’ POV. Why should banks connect and integrate with an NUE entity? There are high costs and little upside for them.
Something to the tune of $0.5 billion dollars will be needed to set up this system and create the market.
Current Ghotalebaazo see desh ko kaise bachaye wo bhi kabhi bata do , wo to lakho crore ka mamla hai
Cares fund ke audit ke liye kaise demand Kate wo bata do
Hume to deshi ne loota
videshi mein Kahan dum tha
Meri kashti wahi doobi Jahan pani Kam tha
Already purchasing petrol to fill corrupt pockets
Vijay Malta Nirav Moti jaise aapke aplog ke aadmi agar desh ko Paisa lota den to is faaltu ki notanki aur dikhawa karne ki koi zarurat nahi hai,
great article..one query why are banks hesitant to issue rupay cards?or also most of the credit card with higher rewards are on visa/master/diners not on rupay,why dont bank issue rupay cards with higher rewards…
Thank you for the copy/paste useless information.For a start, RuPay is not a company. RuPay is an international card payment service conceived and launched by the National Payments Corporation of India.Also, I’d suggest you to understand what “On-Us” and "Off-Us’ transactions are. An on-us transaction is the one where issuing and acquiring bank is the same and hence there is no need to involve the payment network for inter bank communication. If the transaction is an Off-us transaction, the acquirer passes on the transaction and card information to the network.I can keep on ranting about it but it’s no use. I’d still use whatever way is convenient to me without bothering about the foreign exchange reserves headache.
hello sir my from in bangladesh but i need to work
please sir can you help me a bit
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Great topic.. will read the whole