SBI CARDS FREE AMAZON PRIME FOR ONE YEAR

I have SBI elite card and I received a mail yesterday from SBI cards stating

Dear xxxx,

Thank you for being a valued member of the SBI Card family. As a token of our gratitude, we are pleased to offer you a complimentary 1-year Amazon Prime Membership.

Your complimentary Amazon Prime Membership includes:
- Prime Video
- Prime Music
- Unlimited free fast delivery and more

Membership Activation Link: xxxxxxxxxx
Membership Validity: 31/12/2021

Are all sbi card users getting this?

Is this user specific?