Small Business of India Suspend advertising on social media for july
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You have seen what’s happening in USA where corporates are stopping advertising on Facebook and now on Google adsense for July for hate.
It will not affect them since bulk of money comes not from discounting large corporate (they literally pay 1/2) but small business who pay double from their nose for leads.
Even in India its no different. Social media platforms mint money on hate by political parties and fraud companies like ezzyphone / krypton which Google is still not banning.
Most small business have paid huge amount of their profits to these platforms.
Stay away for a month and re-evaluate your strategy. Since money saved is money earned.
It might also help in lowering the PPC rates which still have not dropped after covid started.
No one forcing an opinion. Buy do give it a thought.