Tata Reviews Super App Strategy as Sales May Miss Target by 50%
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Last year, the Tata Group decided to launch a SuperApp — a single app for every need.
Want to buy clothes? Tata Neu. Shop groceries? Tata Neu. Book an air ticket? Tata Neu. Buy a TV? Tata Neu.
You get it.
But it's not looking good. People aren't using the app enough. And Tata Neu could miss its sales target by a whopping 50%.
Source
https://www.bloomberg.com/news/articles/2023-01...
Tata Reviews Super App Strategy as Sales May Miss Target by 50%
Group had an annual sales target of $8 billion for Tata Neu
Online sales from Croma, Bigbasket have been underwhelming
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A app which lags and seems underdeveloped . No user friendly experience. Will have to suffer this. Also when all the other apps of tata are there with better experience then why tata neu.
they are banning big basket I'd for commercial use how they will achieve sales target if they ban commercial use 
App have android limit to most of the users can not even install tata neu and those who can gets a lagy app
The app was extremely slow when it started but now it's much better.
There are quite a few annoying things like logging you out though you use it quite regularly, bad search results, app closing on its own (may be user specific) etc.
I am sure they are learning fast from their mistakes and recover quickly
Knew this since inception, and their pathetic sounding crypto neu coins... Even dragged biggie like HDFC to launch the pathetic card not as LTF... Bohat logon ka shraap lag gaya on top of poor planning and execution. Thik hua, ab de LTF card dhaka-dhak @Budhe-Baba , phir bhi choona hi lagna hai !
apart from app lags, blocking of neu coins on genuine purchases too.
![Swiggy Instamart: Unibic Choco Kiss Cookies 500gm at ₹70 [location specific]](https://cdn1.desidime.com/topics/photos/1780439/medium/Screenshot_20240425-225254.png?1714065972)
![Pansari Kacchi Ghani Mustard Oil Plastic Bottle (Sarson Tel) 1L [location specific]](https://cdn3.desidime.com/topics/photos/1780421/medium/Screenshot2024-04-25at9.29.19PM.png?1714060899)
a third class app