Its about sustainable cocoa agriculture practices... They provide resources to cocoa farmers for better cocoa production, decrease deforestation, which overall increases farmer incomes (that's what they say in their media letters). Most important thing is sustainable agriculture does not involve child labour... But what I think is most important factor here is that the cocoa is traceable... meaning companies can trace which cocoa is coming to their factories from which farm.
But these companies like Cadbury & Nestle are big corporations; and are not really here for public service or farmer benefits. They do have ulterior motives behind as well for their own profits, which are often disguised as farmer benefits in a word play. Quite possible that when a company provides help to farmers for cocoa platation, they'll restrict farmers ability to sell it to anyone in open market. For once it may sound very reasonable at first, but is not the case always. If the company does not buy from the farmer, the produce is stuck with farmer. Like in the PepsiCo case (Kuruganti v/s PepsiCo India), it is ultimately found that PepsiCo provides better quality potato seeds to farmers but then restricts farmers ability to save, use, sow, resow, exchange, share or sell their farm produce. Whereas in media articles, they say that their restrictions on their seed variety is in order to safeguard the interests of thousands of farmers who grow the variety in contract with the company, through its 'collaborative farming programme'. You see, this is all a word game.
Its about sustainable cocoa agriculture practices... They provide resources to cocoa farmers for better cocoa production, decrease deforestation, which overall increases farmer incomes (that's what they say in their media letters). Most important thing is sustainable agriculture does not involve child labour... But what I think is most important factor here is that the cocoa is traceable... meaning companies can trace which cocoa is coming to their factories from which farm.
But these companies like Cadbury & Nestle are big corporations; and are not really here for public service or farmer benefits. They do have ulterior motives behind as well for their own profits, which are often disguised as farmer benefits in a word play. Quite possible that when a company provides help to farmers for cocoa platation, they'll restrict farmers ability to sell it to anyone in open market. For once it may sound very reasonable at first, but is not the case always. If the company does not buy from the farmer, the produce is stuck with farmer. Like in the PepsiCo case (Kuruganti v/s PepsiCo India), it is ultimately found that PepsiCo provides better quality potato seeds to farmers but then restricts farmers ability to save, use, sow, resow, exchange, share or sell their farm produce. Whereas in media articles, they say that their restrictions on their seed variety is in order to safeguard the interests of thousands of farmers who grow the variety in contract with the company, through its 'collaborative farming programme'. You see, this is all a word game.