Zomato Instant – 10-minute food delivery (Coming Soon)

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Analyst
xuseronline

https://www.zomato.com/blog/zomato-i...nt

Before we even talk about this, we will start with a clarification – to fulfil our quick delivery promise, we do not put any pressure on delivery partners to deliver food faster. Nor do we penalise delivery partners for late deliveries. The delivery partners are not informed of the promised time of delivery. Time optimisation does not happen on the road, and does not put any lives at risk.

The fulfilment of our quick delivery promise relies on a dense finishing stations’ network, which is located in close proximity to high-demand customer neighbourhoods. Sophisticated dish-level demand prediction algorithms, and future-ready in-station robotics are employed to ensure that your food is sterile, fresh and hot at the time it is picked by the delivery partner.

Why 10-minute food delivery?

Customers are increasingly demanding quicker answers to their needs. They don’t want to plan, and they don’t want to wait. In fact, sorting restaurants by fastest delivery time is one of the most used features on the Zomato app.

In addition to that, after becoming a frequent customer of Blinkit (one of Zomato’s investments in the quick commerce space), I started feeling that the 30-minute average delivery time by Zomato is too slow, and will soon have to become obsolete. If we don’t make it obsolete, someone else will.

Innovating and leading from the front is the only way to survive (and therefore thrive) in the tech industry. And here we are… with our 10-minute food delivery offering – Zomato Instant.

How is this even going to happen?

Nobody in the world has so far delivered hot and fresh food in under 10 minutes at scale, and we were eager to be the first to create this category, globally!

We deeply care about how we do what we do. So the first thing we told ourselves when we thought about instant food delivery was “no compromises”. We narrowed down to these eight principles around which we are building Zomato Instant–

  1. (Almost) as affordable as home-cooked food
  2. Highest quality of fresh food
  3. World class hygiene practices
  4. Minimal use of plastic packaging
  5. Convenient packaging for quick/easy consumption
  6. Traceable supply chain (v2)
  7. Delivery partner safety
  8. Deep collaboration with restaurant partners

Each of our finishing stations will house bestseller items (~20-30 dishes) from various restaurants based on demand predictability and hyperlocal preferences. Luckily, the experience of having delivered 1.35 billion orders across India over the years makes our job a little easier.

Due to demand predictability at a hyperlocal level, we expect that the price for the customer will get significantly reduced, while the absolute ₹ margin/income for our restaurant partners as well as our delivery partners, will remain the same.

Better food for more people

We are going to pilot Zomato Instant with four stations in Gurugram from next month onwards. This is one of the biggest endeavours towards our mission statement of “better food for more people”. We have always believed that in order to compete with home cooked food, restaurant food needs to work on the following four tenets –

  1. Affordability
  2. Accessibility
  3. Assortment
  4. Quality

In short, AAAQ. And if Zomato Instant works as envisioned, it will create significant impact on Affordability (at least 50% reduction in cost to the end customer), Accessibility (reduction of delivery time from 30 minutes average to under 10 minutes), and Quality (with influence over the supply chain, we will be able to ensure highest grade ingredients and hygiene practices across the supply chain).

At Zomato, we believe that our best products are yet to come. We sincerely hope that Zomato Instant makes food experiences even more enjoyable.

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Analyst Analyst
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I think this is the most important line:

Each of our finishing stations will house bestseller items (~20-30 dishes) from various restaurants based on demand predictability and hyperlocal preferences.

So we will not be getting “fresh food”. 

Deal Subedar Deal Subedar
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Another fad, Blinkit made a mistake already switching to 10-minute deliveries and losing money. I hardly ever needed groceries within 10 minutes to date. Swiggy model is much better to have them at 1 hour, it’s more than enough. Even I still order with BigBasktet due to good pricing even though they deliver in a day.

Deal Subedar Deal Subedar
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Badi badi baatein vada pav khate” 😄

It’s going to be all bragging and no real work.

Cool Cool
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They should reduce the delivery charges triumph

Chennai Super Kings Chennai Super Kings
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Twitter

https://cdn0.desidime.com/attachments/photos/753741/original/image.png?1647947739

Deal Lieutenant Deal Lieutenant
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Scorpion wrote:

Twitter

https://cdn0.desidime.com/attachments/photos/753741/original/image.png?1647947739

much faster than zomato

Hunk Hunk
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xuseronline wrote:

I think this is the most important line:

Each of our finishing stations will house bestseller items (~20-30 dishes) from various restaurants based on demand predictability and hyperlocal preferences.

So we will not be getting “fresh food”. 

ready to cook meals model might be adapted. 😭😭😭

Analyst Analyst
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bikidas2060 wrote:

ready to cook meals model might be adapted. 😭😭😭

Yes, this is what exactly I think.

Hunk Hunk
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xuseronline wrote:

Yes, this is what exactly I think.

new stock opportunities. 🙂🙂🙂 10 min me pizza bake ni ho payega, rice cook nai hoga n they want 10 min delivery. 

Perfectionist Perfectionist
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xuseronline wrote:

I think this is the most important line:

Each of our finishing stations will house bestseller items (~20-30 dishes) from various restaurants based on demand predictability and hyperlocal preferences.

So we will not be getting “fresh food”. 

I don’t think abhi bhi fresh milta hai stuck_out_tongue

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