BookMyShow faces Paytm music

BookMyShow faces Paytm music

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Deal Lieutenant
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BookMyShow faces Paytm music

By Patanjali Pahwa & Urvi Malvania | Mumbai Apr 03, 2016 12:05 AM IST

https://cdn0.desidime.com/attachments/photos/246856/medium/32624061459624205-5552.jpg?1480951084

In an otherwise dog-eat-dog world of e-commerce, BookMyShow (BMS) has so far enjoyed a virtual monopoly in online movie and events ticketing platforms. But this is about to change with Paytm making an aggressive entry into the segment.

After having partnered with PVR cinemas, Paytm is in final stage of talks with Inox and Cinepolis to handle their online ticketing business. Together, these three brands account for over 1,000 screens.

“We expect Rs 250 to 300 crore in online ticketing revenue. We have had an exclusive tie-up with BMS since 2013 and are continuing with it as of now. So PVR tickets will be available online on three platforms – our own digital products, BMS and Paytm,” says Kamal Gianchndani, CEO, PVR.

PVR has been a major source of revenue for BMS. Last year’s biggest hit – Bajrangi Bhaijaan – grossed Rs 320 crore at the box office and PVR was one of its top revenue channels. “PVR contributed close to Rs 55 crore, which effectively means a contribution of 17 per cent of the movie’s total box office revenue. Also, PVR amounted to 24-25 per cent of all multiplex contributions,” says Suneil Wadhawa, independent distributor and box office analyst.

In this context, Paytm has already been able to take a portion of BMS’ PVR business. This, however, hasn’t come as a surprise to industry experts. A technology consultant for most major theatres told Business Standard that many theatres were already searching for an alternative online movie ticketing platform. “Earlier, theatres followed the aggregator because there was no alternative. Now, that has changed,” he said.

If Paytm signs the deal with Inox and Cinepolis, BMS will face a direct challenge on nearly all of its premium screens. And if PVR’s takeover of DT Cinemas goes through, Paytm might just score over BMS.

BMS, of course, has been spreading its risks. Over the years, it has diversified from just selling movie tickets to events and is said to be exploring international markets as well. But domestic cinemas continue to account for almost 60 per cent of the Network18-backed company’s revenue.

“It would be safe to say that Paytm has better chances of success. It is definitely better equipped to challenge BMS’ monopoly,” said Devang Sampat, head of strategy, Cinepolis India. As much as 32 per cent of Cinepolis’ total box office collection in 2015 came from online ticketing.

Paytm has been strengthening its offline merchant programme to reach a critical mass. In this process, it has done away with the ‘internet handling fee’, which BMS famously introduced as part of its commission from the customer. BMS co-founder and CEO Ashish Hemrajani couldn’t be reached for his comment. If BMS also axes its handling fee to keep up with Paytm, it will damage its bottom line, making it difficult to keep up with the deep-pocketed online wallet firm.

Pinakiranjan Mishra, partner, EY said, “If Paytm can, for a sustained period of time, do away with the convenience fee, it will attract a lot of customers.” But that also means that BMS will have to fight not only on ticket costs but also on the market clout that Paytm has already generated.

“Look at the number of users Paytm has. If they can convert those, there will be a new monopoly in town,” said the consultant.

The entry into film tickets will benefit Paytm in more than one ways. “Usually, fence sitters, who are still not used to spending through credit cards, trust wallets. Mobile wallets give them the safety of limited exposure. So they would like to do ticket transactions on the wallet. Something, non-wallet based companies can’t give,” said the technology consultant.

For the past 16 years, BMS has been dominating the online ticketing business. But in Paytm they face a challenger backed by Alibaba. Paytm reportedly has a customer base of 120 million of which 40 per cent are active and do 90 million transactions a month. Paytm has hinted that it may get into sports and events sometime in the near future, another area BMS has championed over the years.

(Source – http://wap.business-standard.com/article/compan...)

22 Comments  |  
13 Dimers
Missing
Deal Lieutenant
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Tie up with multiplex chains is one step, but Paytm would neither be interested nor in a position(payment bank) to tie up with so many banks for bank specific offers round the year. Also, BMS has found alternate avenues like ticket booking for events and activities and is not relying only on movie tickets.

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@disclaimer wrote:

Tie up with multiplex chains is one step, but Paytm would neither be interested nor in a position(payment bank) tie up with so many banks for bank specific offers round the year. Also, BMS has found alternate avenues like ticket booking for events and activities and is not relying only on movie tickets.


+100

Chmkjlttxxaizyzcaasy5socttoaaquygdpzvqabjj9450
Deal Subedar
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Paytm can’t even touch 10% of online ticketing stake of BMS

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@yusaikrishna530 wrote:

Paytm can’t even touch 10% of online ticketing stake of BMS


only time will tell that

We Indians are very greedy for discounts and will not think twice before ditching bms the moment paytm comes up with a better offer https://cdn1.desidime.com/assets/textile-editor/icon_biggrin.gif

Chmkjlttxxaizyzcaasy5socttoaaquygdpzvqabjj9450
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@siddarthjainrockstar wrote:

@yusaikrishna530 wrote:

Paytm can’t even touch 10% of online ticketing stake of BMS


only time will tell that

We Indians are very greedy for discounts and will not think twice before ditching bms the moment paytm comes up with a better offer https://cdn1.desidime.com/assets/textile-editor/icon_biggrin.gif

May be ,But we saw how Paytm offering hotel discounts. So no hope on movies offers better than BMS

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@yusaikrishna530 wrote:

@siddarthjainrockstar wrote:

@yusaikrishna530 wrote:

Paytm can’t even touch 10% of online ticketing stake of BMS


only time will tell that

We Indians are very greedy for discounts and will not think twice before ditching bms the moment paytm comes up with a better offer https://cdn1.desidime.com/assets/textile-editor/icon_biggrin.gif

May be ,But we saw how Paytm offering hotel discounts. So no hope on movies offers better than BMS

yupp I was expecting something big from paytm ; but their hotel booking offers were a big let down https://cdn1.desidime.com/assets/textile-editor/icon_sad.gif
I hope things would be different with the movie booking scene https://cdn2.desidime.com/assets/textile-editor/icon_smile.gif

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@siddarthjainrockstar wrote:

We Indians are very greedy for discounts and will not think twice before ditching bms the moment paytm comes up with a better offer https://cdn1.desidime.com/assets/textile-editor/icon_biggrin.gif


Not really. There are lot’s of customer’s who doesn’t have time to hunt for deals like Desidimers do. Most of them will stick to BMS . This will change if Paytm advertises heavily.

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@cybertechie wrote:

@siddarthjainrockstar wrote:

We Indians are very greedy for discounts and will not think twice before ditching bms the moment paytm comes up with a better offer https://cdn1.desidime.com/assets/textile-editor/icon_biggrin.gif


Not really. There are lot’s of customer’s who doesn’t have time to hunt for deals like Desidimers do. Most of them will stick to BMS . This will change if Paytm advertises heavily.


Goibibo 60% offer is always there and goibibo actually promotes this offer by letting user select this offer through radio buttons displayed prominently on booking page. And that too instant discount unlike paytm cashback.

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@disclaimer wrote:
Goibibo 60% offer is always there and goibibo actually promotes this offer by letting user select this offer through radio buttons displayed prominently on booking page. And that too instant discount unlike paytm cashback.


Seems like Goibibo is cutting down on discounts significantly. GOKARDE coupon gives very less discount on most hotel these days. I have noticed that Gobiibo has capped the discounts budget hotels to 300 rs using Gokarde coupon.

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@cybertechie wrote:

@disclaimer wrote:
Goibibo 60% offer is always there and goibibo actually promotes this offer by letting user select this offer through radio buttons displayed prominently on booking page. And that too instant discount unlike paytm cashback.


Seems like Goibibo is cutting down on discounts significantly. GOKARDE coupon gives very less discount on most hotel these days. I have noticed that Gobiibo has capped the discounts budget hotels to 300 rs using Gokarde coupon.


Maybe, it is unrealistic to offer 50%+ discount on hotels. Will run out of investors’ money one day.

Bal ganesh
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paytm is nothing but alibaba and they have deep pockets so they can take on BMS but I believe first victim may be mobikwik.

755425gogeta
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"@disclaimer":http://www.desidime.com/users/94630 wrote:

Tie up with multiplex chains is one step, but Paytm would neither be interested nor in a position(payment bank) to tie up with so many banks for bank specific offers round the year. Also, BMS has found alternate avenues like ticket booking for events and activities and is not relying only on movie tickets.

bhai ye Paytm h ye kuch b kar sakta h
pehle sirf recharge ka tha tab b mein use ni karta tha Paytm ko sirf Freecharge use karta tha qki Freecharge jaise offers pehle koi ni laata tha fir Paytm ne entry maari isne Freecharge ko hiladala or Mobikwik to bachpan se he pagal h usse use he ni karne ka fir Paytm ne shopping mein entry maari or Amazon Flipkart jaisr ko b hiladala or ab har jgah cash on delivery available ho na ho par Paytm wallet option jarur available hota h or ab to peppertap grofers pe b Paytm ka bolbala h to samajlo Paytm he humare ghar mein kirana lata h or movie mein b entry maare ab BookMyShow puri tarah hil jyga Paytm se
P.S. – Paytm ki Customer service sabse bekar h jisme sabhi company isko hiladeti h
https://cdn3.desidime.com/assets/textile-editor/icon_lol.gif https://cdn3.desidime.com/assets/textile-editor/icon_lol.gif

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I really hate BMS convenience fee.
Will be glad to use Paytm as long as they have no convenience fee + decent number of cinemas.

Clj ysswgaac6so
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@harryp wrote:

I really hate BMS convenience fee.
Will be glad to use Paytm as long as they have no convenience fee + decent number of cinemas.


Paytm convenience fee 18rs like and BMS gives Rs. 50 Wallet cash and payumoney 100 off so 300rs worth ticket in 150rs BMS https://cdn1.desidime.com/assets/textile-editor/icon_smile.gif

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@pkahuja wrote:

"@disclaimer":http://www.desidime.com/users/94630 wrote:

Tie up with multiplex chains is one step, but Paytm would neither be interested nor in a position(payment bank) to tie up with so many banks for bank specific offers round the year. Also, BMS has found alternate avenues like ticket booking for events and activities and is not relying only on movie tickets.

bhai ye Paytm h ye kuch b kar sakta h
pehle sirf recharge ka tha tab b mein use ni karta tha Paytm ko sirf Freecharge use karta tha qki Freecharge jaise offers pehle koi ni laata tha fir Paytm ne entry maari isne Freecharge ko hiladala or Mobikwik to bachpan se he pagal h usse use he ni karne ka fir Paytm ne shopping mein entry maari or Amazon Flipkart jaisr ko b hiladala or ab har jgah cash on delivery available ho na ho par Paytm wallet option jarur available hota h or ab to peppertap grofers pe b Paytm ka bolbala h to samajlo Paytm he humare ghar mein kirana lata h or movie mein b entry maare ab BookMyShow puri tarah hil jyga Paytm se
P.S. – Paytm ki Customer service sabse bekar h jisme sabhi company isko hiladeti h
https://cdn3.desidime.com/assets/textile-editor/icon_lol.gif https://cdn3.desidime.com/assets/textile-editor/icon_lol.gif


Bookmyshow has justified the trust of foreign investors and so accordingly it would be able to attract more investments in future. Paytm has just started.

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@Sudhir G wrote:

@harryp wrote:

I really hate BMS convenience fee.
Will be glad to use Paytm as long as they have no convenience fee + decent number of cinemas.


Paytm convenience fee 18rs like and BMS gives Rs. 50 Wallet cash and payumoney 100 off so 300rs worth ticket in 150rs BMS https://cdn1.desidime.com/assets/textile-editor/icon_smile.gif


Paytm charging Rs. 23.63 for a ticket worth Rs. 175. And then Rs. 23 cashback, that is Rs. 175 overall.

Can get Rs. 100 OFF on BMS using ICICI card. Effective price Rs. 105

755425gogeta
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"@disclaimer":http://www.desidime.com/users/94630 wrote:


Bookmyshow has justified the trust of foreign investors and so accordingly it would be able to attract more investments in future. Paytm has just started.

u are right bro but the type of offers Paytm brings no one will be able to beat Paytm in any field. Mark my words https://cdn3.desidime.com/assets/textile-editor/icon_cool.gif

Myicon
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paytm ya bms … jo offer de hm toh usi k saath hai https://cdn3.desidime.com/assets/textile-editor/icon_lol.gif

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@Sudhir G wrote:

@harryp wrote:

I really hate BMS convenience fee.
Will be glad to use Paytm as long as they have no convenience fee + decent number of cinemas.


Paytm convenience fee 18rs like and BMS gives Rs. 50 Wallet cash and payumoney 100 off so 300rs worth ticket in 150rs BMS https://cdn1.desidime.com/assets/textile-editor/icon_smile.gif


and bms gv at good discounts https://cdn2.desidime.com/assets/textile-editor/icon_toungueout.gif

286 907
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@hese wrote:

@Sudhir G wrote:

@harryp wrote:

I really hate BMS convenience fee.
Will be glad to use Paytm as long as they have no convenience fee + decent number of cinemas.


Paytm convenience fee 18rs like and BMS gives Rs. 50 Wallet cash and payumoney 100 off so 300rs worth ticket in 150rs BMS https://cdn1.desidime.com/assets/textile-editor/icon_smile.gif


and bms gv at good discounts https://cdn2.desidime.com/assets/textile-editor/icon_toungueout.gif

winpin for free thr galaxy app https://cdn2.desidime.com/assets/textile-editor/icon_toungueout.gif

755425gogeta
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"@soumdmw":http://www.desidime.com/users/71028 wrote:

paytm ya bms … jo offer de hm toh usi k saath hai https://cdn0.desidime.com/Placeholders/No-Image-Available.png

ye hui na sahi baat https://cdn3.desidime.com/assets/textile-editor/icon_lol.gif

Missing