Flipkart also going to have Off-line Retail Sto...

Flipkart also going to have Off-line Retail Stores.

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Now, Flipkart proposes to have authorised “buy zones” where a customer can walk in and check a product but he or she has to order it online, a company official said on Thursday.

“Our pilot project was successful in Hyderabad with mobiles where we partnered with local kirana stores for a touch and feel experience. But the order has to be taken online from a kiosk installed there,” Flipkart chief corporate affairs officer Rajneesh Kumar said.

Now, the e-commerce major plans to expand this localised partnerships   in other parts of the country, he said.



Flipkart and Amazon now faces the heat of the Competition Commission of India’s probe against them for alleged malpractices including deep discounting and tie-up with preferred sellers.

“Online market accounts for only 3 per cent of the total retail market in the country,” Kumar said.

In fashion, tie-ups with local tailors had offered huge benefit to e-commerce company in a sharp reduction in the number of returns.

In the mobile category, pure online brands had moved to offline brick and mortar stores to expand its base and protect their margins.


https://www.moneycontrol.com/news/business/flip...

4 Comments  |  
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Deal Major
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What’s the catch?
How will they compensate the local store owner commission?

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Tech Guru
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getready wrote:

What’s the catch?
How will they compensate the local store owner commission?

Some sort of partnership program. Maybe they’d try different pricing models.

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Deal Newbie
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Are they opening stores, which closed down because of their deep discounting. Seems a great idea

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Entertainer
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Walmart nahi sudhrega.. smile toungueout

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