Flipkart Assured-Flipkart launches speedy, loyalty service to take on Amazon
Loyalty service called Flipkart Assured promises speedier delivery of products and better quality of service
In 2014, Flipkart had launched a similar service called Flipkart First, which flopped with customers as the company didn’t throw its weight behind the service.
To ensure a better customer uptake this time, Flipkart said it has undertaken “deep efforts across its entire value chain to launch this programme.”
Apart from the quality check process, all Flipkart Assured purchases will be packed and shipped by the company.