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Flipkart Big Billion Day Sale 2015 News And Discussion
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Exactly 1 Month Remaining In Flipkart’s Big Billion Day Sell II 2015 Lets Share Some News /info/Articles
No online retailer in India will be even half Flipkart’s size by March 2016, a senior executive said, firing back at Snapdeal which claimed that it is on track to dethrone the Bengaluru-based company as the market leader.
Flipkart will sell goods worth $10 billion (Rs 65,000 crore) during fiscal 2016, and “nobody will be even half of that”, the company’s head of commerce Mukesh Bansal told ET. “There is not a shred of doubt based on all the market numbers we have today.”
Flipkart’s retaliation follows an unusual direct attack by Snapdeal Cofounder and CEO Kunal Bahl who told ET in an interview published on Monday that “whatever their (Flipkart’s) numbers are, we will be ahead of them by March (2016).” Bahl also questioned the wisdom of fashion portal Myntra, which is owned by Flipkart, going app-only, describing the decision as the “most consumer-unfriendly idea I have ever heard of.”
Snapdeal’s salvo and Flipkart’s counter-attack come just ahead of the festival season when consumer spending will be at its peak and retailers will compete aggressively for market share.
This year, the contest is expected to be particularly fierce because online retailers are backed by stores of investor money like never before.
Bansal, who cofounded Myntra, said Flipkart is aiming to sell goods worth $100 billion in 5-7 years, by which time he predicted that the retail industry would be worth $1 trillion with online sales accounting for 15-20 per cent of the total. “We will have more than 70 per cent market share that will help us cross $100 billion,” he said.
Flipkart’s fashion category, including Myntra, has crossed $1.5 billion in gross merchandise value already, said Chief Business Officer Ankit Nagori.
GMV is an important metric that online retailers use to measure growth, and valuation is dependent in large part on this number.
Companies are not obliged to publicly disclose GMV, and ET is not able to independently verify their claims.
So far this year, Snapdeal has raised $500 million from Foxconn, SoftBank and Alibaba while Flipkart is reported to have closed $700 million in funding. Amazon, the global leader, has committed a total of $7 billion for investment in India, and Paytm has suddenly emerged as a viable contender after securing about $600 million from the Alibaba Group.
The pre-Diwali sale will be closely watched, particularly because of the embarrassment for Flipkart last year when it botched its ‘Big Billion Day’ sale that was hampered by technology snafus and a clogged delivery network. This time the company says it is well-prepared.
Bansal, 39, defended the decision to take Myntra app-only, saying revenue is now higher than when the switch from the Web was made. “We have recovered and gained ground. Time spent on the app has gone up by more than 50 per cent,” said Bansal, who estimated Myntra’s GMV at over $500 million.
Online retailers are burning cash — Goldman Sachs estimates gross losses of 35 per cent on GMV — to win market share, but Flipkart’s contention is that older categories are either profitable or close to profitability. “Our per-unit economics are twice as efficient as any other large player in the market. We are not dependent on financing for an eventual path to profitability,” said Bansal.
New York-based Tiger Global, South African media conglomerate Naspers, Accel Partners and Russian billionaire Yuri Milner’s DST Global are among the main backers of Flipkart, which was founded by IIT-Delhi graduates Sachin Bansal and Binny Bansal in 2007. Myntra was acquired by Flipkart last year.
Flipkart recently hired top technology talent from Google and Motorola to lead product development. Earlier this year, it reorganised its business into three main parts comprising ecommerce, supply chain and advertising.
Source :→ Advertising Age India
https://www.desidime.com/discussions/flipkart-big-billion-day-sale-2015-news-and-discussion?page=1#post_2545304
Diwali sales may help Snapdeal reach top
E-commerce firm Snapdeal, which is eyeing the top slot in the sector by selling more on its platform than market leader Flipkart, is preparing to show the first set of results when online festive sales kick off next month. With China’s Alibaba as a strategic investor now, Snapdeal festival sale is expected to have an edge, a source said. But, the company didn’t comment on Alibaba’s role in the upcoming event.
Srinivas Murthy, who recently joined as the marketing head at Snapdeal, told Business Standard that the traffic and sales would see a “huge multiple” jump on the festival offer days. There would be “meaningful category additions” and “crazy offers”, he said. A festival campaign is in the works but must be kept under wraps for competitive reasons, Murthy said.
Last year, traffic had jumped 15 times on its ‘Big Sale Day’ on October 6, when it had clocked Rs 1 crore a minute of sales over a period of 10 hours.
Big Sale Day was Snapdeal’s response to Flipkart’s Big Billion Day.* Big Billion Day sales, at $100 million (Rs 600 crore at that time) for 10 hours, was similar to Snapdeal’s numbers.* For both, the festival sales of last year had fired their respective GMV (gross merchandise volume), a nomenclature that e-commerce players use instead of revenue. Snapdeal, at a GMV run rate of over $4 billion as of August, is targeting to beat Flipkart by March. Flipkart, which had an estimated $4 billion GMV in March, is aiming for $10 billion to $12 billion by March next year.
Should the competition worry about the Snapdeal festival sale, which is likely to be more widespread rather than a single-day event? Murthy said, “yes”, echoing the sentiments of co-founder and chief executive Kunal Bahl, who recently said Snapdeal was looking at the number one position by March 2016. ‘’We have been number one on many days. But we must be on the top on a sustained basis,’’ Murthy said.
The run-up to the Big Billion Day in October 2014 had coincided with Amazon founder and chief executive Jeff Bezos’ India visit last year, but Flipkart co-founder Sachin Bansal had to apologise to buyers later for technical glitches during the one-day sale after social media hit out at the firm. Bansal had then promised that the next edition would live up to expectations.
To keep its promise, Flipkart is learnt to have begun preparations very early in the year. Although it refused to reply to any questions related to Big Billion Day, the company has got a large team working dedicatedly on the festival sale.
“On the technology front, we had a fair share of learning from the ‘Big Billion Day’ last year,” Sachin Bansal had told this newspaper earlier. “*There were some glitches but we have made significant progress and used this learning to scale up our technology and supply-chain backbone, to strengthen our demand-predictive capability and make the 2015 version bigger and smoother.”*
Last time, Snapdeal had reacted to Flipkart’s Big Billion Day, but will it set the agenda this time for the industry or follow the leader again? Murthy said, “We always had our own mind, we were not just reactionary last time.” He added, “We reserve the right to tactically respond to any opportunity.”
According to Murthy, who came to Snapdeal with experience from Coca-Cola and GlaxoSmithKline, Diwali sales may be like board exams, but you do study through the year.
Source:→ Business Standard
https://www.desidime.com/discussions/flipkart-big-billion-day-sale-2015-news-and-discussion?page=1#post_2545338
last time i like mobile deals on amazon,hope this time too
https://www.desidime.com/discussions/flipkart-big-billion-day-sale-2015-news-and-discussion?page=1#post_2545356
Both companies are useless. Amazon is the best 
https://www.desidime.com/discussions/flipkart-big-billion-day-sale-2015-news-and-discussion?page=1#post_2545366
@dexter1989 wrote:
Both companies are useless. Amazon is the best
Sahi bola ekdum
Ek site pe sellers chor ucchake saare ;; cc bhi koi help ki nhi
Doosri waali ke app only app only k rone khatam nhi Ho the
Par kya kare Indians to ye dono Hi hai na ab
https://www.desidime.com/discussions/flipkart-big-billion-day-sale-2015-news-and-discussion?page=1#post_2545369
@dexter1989 wrote:
Both companies are useless. Amazon is the best
silent killer 
https://www.desidime.com/discussions/flipkart-big-billion-day-sale-2015-news-and-discussion?page=1#post_2545388
@ishandon wrote:@dexter1989 wrote:
Both companies are useless. Amazon is the best
Sahi bola ekdum
Ek site pe sellers chor ucchake saare ;; cc bhi koi help ki nhi
Doosri waali ke app only app only k rone khatam nhi Ho thePar kya kare Indians to ye dono Hi hai na ab
स्वदेशी spotted
https://www.desidime.com/discussions/flipkart-big-billion-day-sale-2015-news-and-discussion?page=1#post_2545394
Big Billion Fool Day is the correct name. FK and SD both are in messy state, former is slightly better.
https://www.desidime.com/discussions/flipkart-big-billion-day-sale-2015-news-and-discussion?page=1#post_2545404
“@CrazyTroll ":http://www.desidime.com/users/...34 wrote:
Big Billion Fool Day is the correct name. FK and SD both are in messy state, former is slightly better.
U mean in a slightly better messy state 
https://www.desidime.com/discussions/flipkart-big-billion-day-sale-2015-news-and-discussion?page=1#post_2545417
"@ishandon":http://www.desidime.com/users/59722 wrote:
U mean in a slightly better messy state
yes but both companies are burning enough $ , soon they will reach the goal – Ultimate Mess.
https://www.desidime.com/discussions/flipkart-big-billion-day-sale-2015-news-and-discussion?page=1#post_2545688
Had a good experience last year on BBD.. But an toh fk me app only natak chalu hai.. Don’t understand how are they going to reach masses with their app only theory.
https://www.desidime.com/discussions/flipkart-big-billion-day-sale-2015-news-and-discussion?page=1#post_2546102
Mark my words, Amazon would take up the whole e retail. Flipkart would be the second. SnapDeal would struggle and continue to persist like eBay.
All would happen if they tend to go as such. FlipKart and SD concentrates on cost cutting and marketing. Amazon is pretty straightforward given their usage of Analytics they’ll over throw these people any-day who just mint VC money. SD focus on capturing new customers, FK just takes existing customers for a ride. FKP First is one of the worst service you can ever buy in the market. High five Amazon.
https://www.desidime.com/discussions/flipkart-big-billion-day-sale-2015-news-and-discussion?page=1#post_2546140
Big billion App sale day is coming soon
Bad news for looters
Remember looting around 30000 for 3000 last time. Seems impossible to me this time
https://www.desidime.com/discussions/flipkart-big-billion-day-sale-2015-news-and-discussion?page=1#post_2546879
Didn’t get anything last time. Wish for a Tab this time.
https://www.desidime.com/discussions/flipkart-big-billion-day-sale-2015-news-and-discussion?page=1#post_2547161
u also love amazon, don’t know why & how amazon is far behind these two"@Alien":http://www.desidime.com/users/61383 wrote:
silent killer
https://www.desidime.com/discussions/flipkart-big-billion-day-sale-2015-news-and-discussion?page=1#post_2547171
This time if such thing happen on flopkart then I will order 30-40 products to wrong address , I will even order some product to Flipkart office, some to jammu & some to adman nickobar
https://www.desidime.com/discussions/flipkart-big-billion-day-sale-2015-news-and-discussion?page=1#post_2547177
I remember in previous BBD how people were boasting about their loots on moto e at Rs.1500 and were seeking for a screenshot and then posting in their FB profiles for show off.
https://www.desidime.com/discussions/flipkart-big-billion-day-sale-2015-news-and-discussion?page=1#post_2547180
lol i was able to bought only a 16gb class 10 memory card at 216rs & that too for a friend"@Amolverma.6":http://www.desidime.com/users/192747 wrote:I remember in previous BBD how people were boasting about their loots
this time I will buy atleast for 5-6k either at my address or at fake address
https://www.desidime.com/discussions/flipkart-big-billion-day-sale-2015-news-and-discussion?page=1#post_2547197
“@CrazyTroll ":http://www.desidime.com/users/...34 wrote:
Big Billion Fool Day is the correct name. FK and SD both are in messy state, former is slightly better.
billion bakras day
https://www.desidime.com/discussions/flipkart-big-billion-day-sale-2015-news-and-discussion?page=1#post_2547198
@Amolverma.6 wrote:
I remember in previous BBD how people were boasting about their loots
some old pics
https://www.desidime.com/discussions/flipkart-big-billion-day-sale-2015-news-and-discussion?page=1#post_2547203
FK Big billion sale is like big fool day
https://www.desidime.com/discussions/flipkart-big-billion-day-sale-2015-news-and-discussion?page=1#post_2547215
@getready wrote:
Big billion App sale day is coming soon
Bad news for looters
Remember looting around 30000 for 3000 last time. Seems impossible to me this time
Conformed App Only ?
https://www.desidime.com/discussions/flipkart-big-billion-day-sale-2015-news-and-discussion?page=1#post_2547219
@o_o wrote:@Amolverma.6 wrote:
I remember in previous BBD how people were boasting about their loots
some old pics
i got moto e .sold on olx got 200 rs egv for cancelled order
https://www.desidime.com/discussions/flipkart-big-billion-day-sale-2015-news-and-discussion?page=1#post_2547229
Normal days we r getting good loots
some times it has been saan that during sale days we find pricing higher than normal days
https://www.desidime.com/discussions/flipkart-big-billion-day-sale-2015-news-and-discussion?page=1#post_2547236
@o_o wrote:@getready wrote:
Big billion App sale day is coming soon
Bad news for looters
Remember looting around 30000 for 3000 last time. Seems impossible to me this time
Conformed App Only ?
Flipkart almost went “App Only” recently
What else we can expect?? 
I see lots of products on flipkart are App-only. We cant even buy them on website even at a higher price
https://www.desidime.com/discussions/flipkart-big-billion-day-sale-2015-news-and-discussion?page=1#post_2547243
Never thought that they gonna send me two mobiles
But still they scammed
There was never a adata 2tb hdd for 600
and scullcandy headset for 950
and blurays for rs.1
https://www.desidime.com/discussions/flipkart-big-billion-day-sale-2015-news-and-discussion?page=1#post_2547251
On Last sale i bought samsung class 10 MMc which got damaged in 5 days
relaced with new one
again new one got damaged
than applied for refund at 7:30 @ morninng
pick uped @ 12
refund initiated @ 5/6 pm evening
.
Liked that of FK
https://www.desidime.com/discussions/flipkart-big-billion-day-sale-2015-news-and-discussion?page=1#post_2547432
@thrifty_indian wrote:
Didn’t get anything last time. Wish for a Tab this time.
same here….bought few pendrives thats it…lol!
https://www.desidime.com/discussions/flipkart-big-billion-day-sale-2015-news-and-discussion?page=1#post_2598831
Festive season: E-commerce firms like Snapdeal, Paytm, Zopper prepare well in advance
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