Flipkart first is now Flipkart plus (reward program)
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Flipkart first is now Flipkart plus
Starting on 15th August 2018
Flipkart has announced a new service named Flipkart Plus, which is said to debut on August 15 this year as a part of India’s 72nd Independence Day celebrations. Flipkart claims that this new service will ‘delight Indian customers’ and is a first of its kind initiative in India. According to the company, this new program has been formulated after rigorous data analysis that was spread over years, and will also involve all major internet companies in the market which will help it become “one of the best benefits program” to launch in the country.
What’s unique about this membership-based rewards program is that it is completely free of cost and does not require any form of subscription fee to be paid, while still offering a wide range of choices on benefits and rewards. A few basic perks include free delivery, early access to major sale events, exclusive customer support and expedited shipping. Flipkart says it will offer free delivery on “crores of products” available on the platform. Also, during sale events like Big Billion Days and Big Shopping Days, Flipkart Plus members will have early access and exclusive deals. In addition to benefits on its own platform, Flipkart will offer more discounts, free and faster product deliveries and other rewards to Flipkart Plus subscribers on platforms like Hotstar, Zomato, Makemytrip and Café Coffee Day. Flipkart plans to keep adding more internet and consumer brand partners to the Flipkart Plus programme.
Along with this initiative, the company also announced that it will start a new service called ‘Plus Coin’ which customers can earn through each new order. By collecting more coins, users can avail all the benefits of the Flipkart Plus program. Another unique aspect of this program is that it is open to not only consumers but also sellers and partners. This is not the first time Flipkart is launching a service like this, as it had launched a similar service called “Flipkart First” in the past which was a paid membership program.
Kalyan Krishnamurthy, CEO for Flipkart issued a statement saying, “At Flipkart, we deeply understand the Indian customers and work for them meaningfully. This means that everything we do is not just limited to a particular section of the society but appeals to a wider audience.” It seems like Flipkart Plus is an initiative to counter Amazon’s Prime membership service which has gained a lot of popularity. But we don’t know how this pans out as it’s completely free of cost, unlike the Amazon Prime.
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ab ayega maja, 999 prime membership Aaaa thuuu
You mean they will change 999 to reward us… Idiots…
Festive pass was trail run of this program
I don’t think this is alternative to Amazon prime membership
This looks like desidime dime scheme
Yes reward scheme
Flipkart don’t have like Amazon music/prime service to counterpart them
Let see this they don’t do like Flipkart first scheme
Looks similar to zomato piggy bank
No video.. No music… Only thing Flipkart can do is faster delivery, first come first served for products, exclusive discounts…
If they charge this as a subscription model.. they have to price it 499 or less.
As per now plus is free
I really think they cannot provide free delivery
amazon should have separate prime music n vidoes from shopping b coz lots of shoppers not interested in music n videos
they should make amzon prime Rs499 and Amazon prime music video Rs 499 seperate subscription
amazon prime Rs 999 too costly and not worth
Looks like this “FkPlus” might position itself as a serious threat to Prime, since majority of prime subscribers look for only free shipping as the other content (audio/video) is anyways available to people without paying a penny in multiple ways.
They cannot offer free shipping without any restrictions
Amazon is taking shipping charges from normal sellers whether you paid for Prime or not. Its just extra benefits for Amazon to put their money into other categories.
Flipkart is better than Amazon in almost everything aside from customer care and ancillary video and audio portals. They should team up with content providers and give a serious fillip to Amazon’s Prime.
Free shipping is awesome. Hotstar, ccd etc coupons are crap and point system is a ponzi scheme. Super move by flipkart by keeping it free. Amazon in depression
They have not announced free shipping.just a idea
FF cancelled which was valid till December. No refund given. Anybody received any compensation?…
They didn’t give .they removed Flipkart first option from my account
Changing the packaging and logo doesn’t make contents any better.
At the core, it is still Flipkart and Indian Mentality.
Doesn’t make sense, once you ruined your business by showing worst customer care and now you want to rebrand in different name to makes customer miserable,….
Hate FK!!!!
They are following paytm footstpes..they are slowly removing affiliate program and they will reward user directly. Bad days for zingoy/dd/and other CB sites.
Exclusive* (maybe true)
Flipkart we will get 10 plus coins for every 100rs purchase
1 plus coins =25 Paisa
And additional 2X or 3X coins with selected credit card
Don’t fall into this trap of collecting and redeeming coins. This is classic example of shrewd mentality… Forgot Mobikwik?
Some people learn the hard way…
Flipkart will also offer customers digital currency called ‘Plus Coins’ with each order, which can be used on its own platform and on partner platforms like Hotstar, BookMyShow, Zomato, MakeMy-Trip and Cafe Coffee Day