Flipkart plans to start video-streaming to take on Amazon Prime

Flipkart plans to start video-streaming to take on Amazon Prime, MoneyControl reports, citing sources. The service – likely to be launched ahead of the Diwali festive season – will be offered free to members of the Flipkart Plus loyalty programme, which provides faster shipping and exclusive deals. But unlike Amazon, the Indian e-tailer won’t initially produce originals – it’d license content from the likes of Walt Disney and Balaji Telefilms. The move will help Flipkart level the playing field with Amazon, which has doubled down on its entertainment offerings. India’s $500 million video-streaming market is estimated to grow 10-fold by 2023.