Official Apple TV YouTube channel

Apple has quietly launched an official Apple TV YouTube channel

In the lead up to the arrival of the Apple TV Plus streaming service, Apple has quietly launched an official YouTube channel that’s dedicated to all things movies and television, as discovered by MacStories.

Apple TV Plus is missing just one more thing: franchises These are the first Apple TV Plus exclusive shows Apple TV Plus vs Netflix: could Apple eclipse its biggest rival?

Apple seems to have launched the YouTube channel a month ago with a video highlighting the various storytellers who are currently throwing their creative support behind the Cupertino company’s upcoming streaming service, including Hollywood heavyweights like Steven Spielberg and J.J. Abrams.

At present, however, the channel features very little Apple TV Plus-related promotion (though it is there), instead showcasing general movie and television-based content, such as interviews from HBO’s Game of Thrones and M. Night Shyamalan’s film Glass, movie trailers for Star Wars: The Rise of Skywalker and The Lion King, and behind-the-scenes clips from Hellboy and Broad City.