Hotness Paytm mall to shutdown or aggressively reduce b...

Hot Deal Paytm mall to shutdown or aggressively reduce business

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Deal Subedar
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https://entrackr.com/2019/01/paytm-mall-scale-f...

 Bruised by cashbacks, Paytm Mall takes a call to scale down; shifting focus on B2B

23 Comments  |  
14 Dimers
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Deal Captain
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Great news!

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Deal Cadet
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That’s good…Paytm was unnecessarily going in this segment…Paytm is great in all other segments.

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Deal Subedar
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So what new can be expected now?

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Deal Captain
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in past few months paytmmall removed cashback’s and is only providing cashback in form of coupon codes.

So this was bound to happen

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Cody wrote:

in past few months paytmmall removed cashback’s and is only providing cashback in form of coupon codes.

So this was bound to happen

so no cashbacks on paytm now or they will rebound after some changes

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It will reduce competition in e commerce space. Other players may also reduce discount / cashback which is not good for consumers.

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Chikky wrote:

It will reduce competition in e commerce space. Other players may also reduce discount / cashback which is not good for consumers.

dont worry reliance is coming in summers in e-com space..

more offers to come grinning

https://www.livemint.com/Companies/6NOjBdCIogiG...

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Deal Captain
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The stupid culture of offers should perish, it’s damaging the whole ecosystem in a very bad way. Let these e-commerce sites put in place an efficient system to cut down their operational costs and then compete with the brick and mortar stores but not by unfair practices. All they do is to raise funds, give deep discounts to an extent of selling products at all and label them grand as “Customer Acquisition”, sheer stupidity.

We Indians rarely show loyalty, especially when it comes to non recurring purchases like electronics, furniture etc., all we look at is a decently reliable portal giving the best price, be it Amazon or Flipkart or even SnapDeal or Paytm.

I personally would prefer any of these portals if they provide impeccable service, delivery, after sales support etc from their end. It’s time they spend more money on improving customer experience than to spend it on customer acquisition. Any company can acquire a customer initially by providing discounts but what matters more is to create stickiness to the platform and this happens only when the customer experience is great.

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raghupro wrote:

The stupid culture of offers should perish, it’s damaging the whole ecosystem in a very bad way. Let these e-commerce sites put in place an efficient system to cut down their operational costs and then compete with the brick and mortar stores but not by unfair practices. All they do is to raise funds, give deep discounts to an extent of selling products at all and label them grand as “Customer Acquisition”, sheer stupidity.

We Indians rarely show loyalty, especially when it comes to non recurring purchases like electronics, furniture etc., all we look at is a decently reliable portal giving the best price, be it Amazon or Flipkart or even SnapDeal or Paytm.

I personally would prefer any of these portals if they provide impeccable service, delivery, after sales support etc from their end. It’s time they spend more money on improving customer experience than to spend it on customer acquisition. Any company can acquire a customer initially by providing discounts but what matters more is to create stickiness to the platform and this happens only when the customer experience is great.

yes captain. I agree ..

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raghupro wrote:

The stupid culture of offers should perish, it’s damaging the whole ecosystem in a very bad way. Let these e-commerce sites put in place an efficient system to cut down their operational costs and then compete with the brick and mortar stores but not by unfair practices. All they do is to raise funds, give deep discounts to an extent of selling products at all and label them grand as “Customer Acquisition”, sheer stupidity.

We Indians rarely show loyalty, especially when it comes to non recurring purchases like electronics, furniture etc., all we look at is a decently reliable portal giving the best price, be it Amazon or Flipkart or even SnapDeal or Paytm.

I personally would prefer any of these portals if they provide impeccable service, delivery, after sales support etc from their end. It’s time they spend more money on improving customer experience than to spend it on customer acquisition. Any company can acquire a customer initially by providing discounts but what matters more is to create stickiness to the platform and this happens only when the customer experience is great.

I disagree on this.
I don’t see anything wrong in selling the products at discount to promote the business. I also do not remember of facing any big issue regarding customer care with any of these reputed companies. Most of them provide “no question asked” return if you are not satisfied with the product.
On the other side, you will face bigger issues with local shopkeepers more often. They not only won’t compromise on their big profit margins but also will charge extra if you want to use your credit/debit cards. Some of them would accept cash only and won’t give an invoice to invade the taxes.
I think the time is changing and customer is king now with all these options available.

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raghupro wrote:

The stupid culture of offers should perish, it’s damaging the whole ecosystem in a very bad way. Let these e-commerce sites put in place an efficient system to cut down their operational costs and then compete with the brick and mortar stores but not by unfair practices. All they do is to raise funds, give deep discounts to an extent of selling products at all and label them grand as “Customer Acquisition”, sheer stupidity.

We Indians rarely show loyalty, especially when it comes to non recurring purchases like electronics, furniture etc., all we look at is a decently reliable portal giving the best price, be it Amazon or Flipkart or even SnapDeal or Paytm.

I personally would prefer any of these portals if they provide impeccable service, delivery, after sales support etc from their end. It’s time they spend more money on improving customer experience than to spend it on customer acquisition. Any company can acquire a customer initially by providing discounts but what matters more is to create stickiness to the platform and this happens only when the customer experience is great.

I disagree. Dude dont include everyone at same boat and so claim only about yourself and not for everyone (dont use we because it represents everyone including me) . I am somewhat loyal to amazon and flipkart and can pay more to buy from these portal even when prices are little higher. So just dont assume indians are not brand loyal because if it was true then you wont see so many apple/samsung fanboys/fangirls here despite their product cost being more expensive than US.
As for discounts, they get investment and giving discount is fastest way to get customers.
Brick and mortar shops looted customers for ages and i can give you multiple example of mine and others past experiences.
At last i will buy from amazon over local shop any day because of ease of purchase/payment/home delivery and after sale support.

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Good for Paytm, phaltu ki deals se waise bhi pareshan ho gaye the.

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Deal Subedar
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PayTM is doing good in service, they should explore banking, Share DPA …..

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raghupro wrote:

The stupid culture of offers should perish, it’s damaging the whole ecosystem in a very bad way. Let these e-commerce sites put in place an efficient system to cut down their operational costs and then compete with the brick and mortar stores but not by unfair practices. All they do is to raise funds, give deep discounts to an extent of selling products at all and label them grand as “Customer Acquisition”, sheer stupidity.

We Indians rarely show loyalty, especially when it comes to non recurring purchases like electronics, furniture etc., all we look at is a decently reliable portal giving the best price, be it Amazon or Flipkart or even SnapDeal or Paytm.

I personally would prefer any of these portals if they provide impeccable service, delivery, after sales support etc from their end. It’s time they spend more money on improving customer experience than to spend it on customer acquisition. Any company can acquire a customer initially by providing discounts but what matters more is to create stickiness to the platform and this happens only when the customer experience is great.

lol bro, common on i never ever faced any problem in returning anything bought from online sites ( talking abt amazon and fk only), if ur issue is genuine u r request is bound to accept and while this will not apply offline
i personally bought dell laptop from bajaj electronics and it had issue with wifi driver (hardware issue) and when i went they told me to contact service center while if same bought from amazon i would have got complete new piece

e-commerce is far better than offline, people just spread face news that u dont get after sales service
any company in the world knows amazon.in and it would rather easier for them to validate the invoice etc for servicing when comapred to purchases ofline we dont even know if the dealer is really authorized

always buy from amazon fulfilled/verified sellers u ll never face problem

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DaBomb wrote:

I disagree. Dude dont include everyone at same boat and so claim only about yourself and not for everyone (dont use we because it represents everyone including me) . I am somewhat loyal to amazon and flipkart and can pay more to buy from these portal even when prices are little higher. So just dont assume indians are not brand loyal because if it was true then you wont see so many apple/samsung fanboys/fangirls here despite their product cost being more expensive than US.
As for discounts, they get investment and giving discount is fastest way to get customers.
Brick and mortar shops looted customers for ages and i can give you multiple example of mine and others past experiences.
At last i will buy from amazon over local shop any day because of ease of purchase/payment/home delivery and after sale support.

true, its gone that offline dealers had spread the fake news that we dont get after sale services if we buy online, its after all a tactic played by offline dealers to woo customers but unfortunately now indians are more aware/educated in this matter

only losers complain, and so offline dealers go on strike and funniest thing is govt needs votes and they change regulations for votes

india will never change, we indians only vote for money and not for sake of development or goodness, we vote for xyz only if we get some benefit from them

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sagiftvouchers561 wrote:

true, its gone that offline dealers had spread the fake news that we dont get after sale services if we buy online, its after all a tactic played by offline dealers to woo customers but unfortunately now indians are more aware/educated in this matter

only losers complain, and so offline dealers go on strike and funniest thing is govt needs votes and they change regulations for votes

india will never change, we indians only vote for money and for sake of development or goodness, we vote for xyz only if we get some benefit from them

Your comment is completely biased, as it is specifically your thought, the one who never wants to step out of the house for shopping , i doubt you ever visit a market.
Online purchases can be good / attractive for sometime, but once addicted , you will forget to give a damn whats the actual market price and the one you are paying for online.
Quality questions can’t be raised by you as you are bound to loose the qualifications required for it as you are not going to enquire in actual market and blindly pick what is offerd to you online in GLAMOURS packaging with HIGHLY INFLATED MRP at mind boggling discounts and Taggy lines.

And Respected Dear , INDIA need not change for stupid things,
and for voting for benefits,
there are some ,
and they tend to remain so, because they have been fed for the very reason for decades by political beneficiaries, but not all are so.

The new Trend of EDUCATED AND DRIVING INDIA is to skip voting or press NOTA. Dumbos

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They should scale down a bit.. loll The business aggression is much more with this one.. though it’s a good thing that they have managed so much in business acquisition front, while miserably failed in after sales support since start. Sometimes I feel like there may be anything left where we can’t use paytm. wink

Flipkart is next in the line with it’s phonepe chaos while copycat-ing Amazon businesses.

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Deal Captain
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@Chikky @DaBomb

May be I put out a few statements in a wrong sense. Flipkart and Amazon are the best of the lot so far but the kind of customer experience we get is still way different from what it is in countries where these platforms are penalised heavily for negligence or flouting the rules. Of course they are partly better than brick and mortar stores but not in every sense. I had multiple instances in the past when the brick and mortar store could arm twist the local Sony/Samsung service centre to attend my complain after repeatedly failing to do so directly but I have never seen Amazon or Flipkart taking any sort of responsibility until the product is dead on arrival, all they do is to ask us to approach the brand directly. In fact, for iPhones, they are not even handling dead on arrival issues lately and asks customers to go and talk to Apple service centres directly for a replacement!

Charging extra for using cards was never an issue in the past few years, at least at all major stores here in Hyderabad so won’t generalise beyond that as I am not aware of the ground reality in other locations.

About invading taxes, high margins and what not. This is where I want these e-commerce portals to compete. Yes, of course maintaining a large warehouse and showroom will have loads of overheads and that has to be paid by we as customers but that doesn’t directly result into very high margins. Yes, these stores used to have good margins for sure.

By the way, brand loyalty is different from platform loyalty. Most people would agree that they only reason they used to prefer paytm over Flipkart or Amazon was because the amazing offers they used to provide. The only point in contention was discount and not the service. Given an option of maintaining almost similar price we would have never opted for Paytm over Amazon or Flipkart and this is what I meant by showing loyalty. Would you not choose the much rumoured Reliance ecommerce portal if they start off with great offers during launch? I mean, we do not even know what sort of service they would offer but we will all give it a try at least for the competitive prices if they do so. I would definitely do it!

Let me break it down in more simple terms.
1. I always record videos of unboxing my packages that are expensive due to the fear of having a missing or wrong product and to have a proof with me whenever I purchase something on even the best of the portals here such as Flipkart and Amazon. Never done that for purchases made in US, in fact I get them delivered to a friend who gets it to India. Thats the kind of experience you get when these portals are made accountable, one small mistake and they are slapped with fines. I really wish to see such accountability in India as well.

2. More than 50% of the deliveries to my home happen only after a few calls from executives on how to reach our home even after the address and land mark are provided conveniently. How about investing some money in training their fleet of delivery executives on how to handle it better?

3. Rather than discounting a gadget deeply, how about providing an end to end service support throughout the warranty period by having a tie up with brands directly? Just like what Flipkart started offering for few exclusive mobiles? I would any day pick up such hassle free service over deep discounts. Won’t say discounts are bad, I myself will dig into the best deals any day but discounting to an unfair extent of loosing money from their pocket is unfair business practice. Buy at Rs. 1000, have over heads of Rs. 100 and sell at a mere profit of Rs. 1 making it a total of Rs. 1101 but selling it at Rs. 990 or Rs. 900?

You might be happy for the time being that these brick and mortar stores are running out of business and they deserve it for all the extra money they minted for so long but a few things to note. These e-commerce portals are loosing out thousands of crores each year collectively, you think they are doing a charity? We as customers will be forced to shell it all out once the monopoly begins and that’s the danger we need to avoid. The same applies across all the fields, be it the net neutrality that people are fighting for or the anti-competitive clauses that apply across domains.

A live example that we have seen in recent years. Uber used to deeply discount the fares which led to many people get addicted to their service and convenience, this pushed many local autos to wrap up their service and look into other ways to earn. Now that people are addicted to the convenience of Uber and other options are subdued we as customers spend even up to 3X on uber. Now they are not only turning profitable but also minting that extra money due to lack of regulations set in place. Higher income from customers and much lower income for drives as they stopped most of the incentives and are paying lower fare/km for the drivers. In short, there are no free meals, we will someway or other pay for everything.

Coming back to the point of e-commerce sites. It fixed many broken pieces in the whole B2C cycle for various good but at the same time few tactics they use needs to be monitored and kept in check.

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raghupro wrote:

@Chikky @DaBomb

May be I put out a few statements in a wrong sense. Flipkart and Amazon are the best of the lot so far but the kind of customer experience we get is still way different from what it is in countries where these platforms are penalised heavily for negligence or flouting the rules. Of course they are partly better than brick and mortar stores but not in every sense. I had multiple instances in the past when the brick and mortar store could arm twist the local Sony/Samsung service centre to attend my complain after repeatedly failing to do so directly but I have never seen Amazon or Flipkart taking any sort of responsibility until the product is dead on arrival, all they do is to ask us to approach the brand directly. In fact, for iPhones, they are not even handling dead on arrival issues lately and asks customers to go and talk to Apple service centres directly for a replacement!

Charging extra for using cards was never an issue in the past few years, at least at all major stores here in Hyderabad so won’t generalise beyond that as I am not aware of the ground reality in other locations.

About invading taxes, high margins and what not. This is where I want these e-commerce portals to compete. Yes, of course maintaining a large warehouse and showroom will have loads of overheads and that has to be paid by we as customers but that doesn’t directly result into very high margins. Yes, these stores used to have good margins for sure.

By the way, brand loyalty is different from platform loyalty. Most people would agree that they only reason they used to prefer paytm over Flipkart or Amazon was because the amazing offers they used to provide. The only point in contention was discount and not the service. Given an option of maintaining almost similar price we would have never opted for Paytm over Amazon or Flipkart and this is what I meant by showing loyalty. Would you not choose the much rumoured Reliance ecommerce portal if they start off with great offers during launch? I mean, we do not even know what sort of service they would offer but we will all give it a try at least for the competitive prices if they do so. I would definitely do it!

Let me break it down in more simple terms.
1. I always record videos of unboxing my packages that are expensive due to the fear of having a missing or wrong product and to have a proof with me whenever I purchase something on even the best of the portals here such as Flipkart and Amazon. Never done that for purchases made in US, in fact I get them delivered to a friend who gets it to India. Thats the kind of experience you get when these portals are made accountable, one small mistake and they are slapped with fines. I really wish to see such accountability in India as well.

2. More than 50% of the deliveries to my home happen only after a few calls from executives on how to reach our home even after the address and land mark are provided conveniently. How about investing some money in training their fleet of delivery executives on how to handle it better?

3. Rather than discounting a gadget deeply, how about providing an end to end service support throughout the warranty period by having a tie up with brands directly? Just like what Flipkart started offering for few exclusive mobiles? I would any day pick up such hassle free service over deep discounts. Won’t say discounts are bad, I myself will dig into the best deals any day but discounting to an unfair extent of loosing money from their pocket is unfair business practice. Buy at Rs. 1000, have over heads of Rs. 100 and sell at a mere profit of Rs. 1 making it a total of Rs. 1101 but selling it at Rs. 990 or Rs. 900?

You might be happy for the time being that these brick and mortar stores are running out of business and they deserve it for all the extra money they minted for so long but a few things to note. These e-commerce portals are loosing out thousands of crores each year collectively, you think they are doing a charity? We as customers will be forced to shell it all out once the monopoly begins and that’s the danger we need to avoid. The same applies across all the fields, be it the net neutrality that people are fighting for or the anti-competitive clauses that apply across domains.

A live example that we have seen in recent years. Uber used to deeply discount the fares which led to many people get addicted to their service and convenience, this pushed many local autos to wrap up their service and look into other ways to earn. Now that people are addicted to the convenience of Uber and other options are subdued we as customers spend even up to 3X on uber. Now they are not only turning profitable but also minting that extra money due to lack of regulations set in place. Higher income from customers and much lower income for drives as they stopped most of the incentives and are paying lower fare/km for the drivers. In short, there are no free meals, we will someway or other pay for everything.

Coming back to the point of e-commerce sites. It fixed many broken pieces in the whole B2C cycle for various good but at the same time few tactics they use needs to be monitored and kept in check.

Wow man.. You need to blog that on medium or somewhere..

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raghupro wrote:

@Chikky @DaBomb

May be I put out a few statements in a wrong sense. Flipkart and Amazon are the best of the lot so far but the kind of customer experience we get is still way different from what it is in countries where these platforms are penalised heavily for negligence or flouting the rules. Of course they are partly better than brick and mortar stores but not in every sense. I had multiple instances in the past when the brick and mortar store could arm twist the local Sony/Samsung service centre to attend my complain after repeatedly failing to do so directly but I have never seen Amazon or Flipkart taking any sort of responsibility until the product is dead on arrival, all they do is to ask us to approach the brand directly. In fact, for iPhones, they are not even handling dead on arrival issues lately and asks customers to go and talk to Apple service centres directly for a replacement!

Charging extra for using cards was never an issue in the past few years, at least at all major stores here in Hyderabad so won’t generalise beyond that as I am not aware of the ground reality in other locations.

About invading taxes, high margins and what not. This is where I want these e-commerce portals to compete. Yes, of course maintaining a large warehouse and showroom will have loads of overheads and that has to be paid by we as customers but that doesn’t directly result into very high margins. Yes, these stores used to have good margins for sure.

By the way, brand loyalty is different from platform loyalty. Most people would agree that they only reason they used to prefer paytm over Flipkart or Amazon was because the amazing offers they used to provide. The only point in contention was discount and not the service. Given an option of maintaining almost similar price we would have never opted for Paytm over Amazon or Flipkart and this is what I meant by showing loyalty. Would you not choose the much rumoured Reliance ecommerce portal if they start off with great offers during launch? I mean, we do not even know what sort of service they would offer but we will all give it a try at least for the competitive prices if they do so. I would definitely do it!

Let me break it down in more simple terms.
1. I always record videos of unboxing my packages that are expensive due to the fear of having a missing or wrong product and to have a proof with me whenever I purchase something on even the best of the portals here such as Flipkart and Amazon. Never done that for purchases made in US, in fact I get them delivered to a friend who gets it to India. Thats the kind of experience you get when these portals are made accountable, one small mistake and they are slapped with fines. I really wish to see such accountability in India as well.

2. More than 50% of the deliveries to my home happen only after a few calls from executives on how to reach our home even after the address and land mark are provided conveniently. How about investing some money in training their fleet of delivery executives on how to handle it better?

3. Rather than discounting a gadget deeply, how about providing an end to end service support throughout the warranty period by having a tie up with brands directly? Just like what Flipkart started offering for few exclusive mobiles? I would any day pick up such hassle free service over deep discounts. Won’t say discounts are bad, I myself will dig into the best deals any day but discounting to an unfair extent of loosing money from their pocket is unfair business practice. Buy at Rs. 1000, have over heads of Rs. 100 and sell at a mere profit of Rs. 1 making it a total of Rs. 1101 but selling it at Rs. 990 or Rs. 900?

You might be happy for the time being that these brick and mortar stores are running out of business and they deserve it for all the extra money they minted for so long but a few things to note. These e-commerce portals are loosing out thousands of crores each year collectively, you think they are doing a charity? We as customers will be forced to shell it all out once the monopoly begins and that’s the danger we need to avoid. The same applies across all the fields, be it the net neutrality that people are fighting for or the anti-competitive clauses that apply across domains.

A live example that we have seen in recent years. Uber used to deeply discount the fares which led to many people get addicted to their service and convenience, this pushed many local autos to wrap up their service and look into other ways to earn. Now that people are addicted to the convenience of Uber and other options are subdued we as customers spend even up to 3X on uber. Now they are not only turning profitable but also minting that extra money due to lack of regulations set in place. Higher income from customers and much lower income for drives as they stopped most of the incentives and are paying lower fare/km for the drivers. In short, there are no free meals, we will someway or other pay for everything.

Coming back to the point of e-commerce sites. It fixed many broken pieces in the whole B2C cycle for various good but at the same time few tactics they use needs to be monitored and kept in check.

I won’t write a long reply but will mention few points.
1. Indian consumer regulation is still far cry from us and it needs to be fixed (we were looted by British and people forget this point), but it will be done slowly.
2. Still online shop is far better than offline. In offline store once you paid for a product then it’s deal done. Shop manager/owner will never make any modification/alternation in product even if quality is shit or product not working as expected. In online store we can at least return/exchange if product is not good. Buy anything from a shop and then return it and ask your money back, if you can do this then I will agree.
Offline shop won’t even listen you once payment is done.
3. Everyone know how our Auto/taxi system is. If you are new then almost every Auto/taxi driver will ask you 2x fare and. It happened with me multiple times in Delhi and gurgaon. Even today in 99% case Uber/ola AC car fare is lower or almost equal to Auto driver fare. In Auto no driver is ready to take fare by meter.
You are talking about after sale support but tell me does brick and mortar shop even know what is after sale support?? Do they care about customers? I don’t know what after sale support offline shop provide. Once bought a mobile will they change handset if there is any issue within next 10 minutes. They were taking heavy commission from customer and now when customer get product at reasonable price then they are crying. I can mention my multiple experience as proof.

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Deal Captain
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desiman wrote:

so no cashbacks on paytm now or they will rebound after some changes

Only Paytm knows.

Missing