“How not to be Rahul Yadav – The Rakhi Sawant of Indian Startups? From Rakhi Sawant to Rahul Yadav – Glory Fades fast.”
Does anyone still remember who Rakhi Sawant is? Just to refresh your memory, Ms. Sawant was the much talked about television celebrity who shot to fame very early during her career. Right at the commencement of her tenure, she became a flicker on the Indian Television Screen and there was a time 6 years ago when she would get any channel’s ratings up. Whether it be her infamous Swayamvar or the ruckus she created on the stage of a popular dance reality show, Indians loved to see her fiery face day in and day out. Well, such was her screen impression, she managed to make even Rahul Mahajan popular.
Though, before metaphorically correlating her to Rahul Yadav (the focal point of this article) it would be worthwhile to mention the inference I got from Ms. Sawant’s notorious behavior. And to elaborate on the same, I would particularly like to highlight an incident. This particular time, I was privileged enough to be on one of the most rated shows on Indian Television and fortunately or not? on the same show was Ms. Rakhi Sawant. Well, it was on Rajat Sharma’s Aap Ki Adalat where I appeared as a judge and Rakhi Sawant got seated in the defendant’s box waiting for a series of missile like questions being shot by the Plaintiff, or in this case, Mr. Rajat Sharma. Finally, the proceedings started and the questions began in the much favorite Rajat Sharma’s style, the answers, in Rakhi Sawant’s. But, what I deducted as a judge was something anyone and everyone sitting in the audience or in front of their television screens would have inferred. Yes, though Rakhi’s remarks had a bold and populist outline to them, they were heavily bordering on the verge of tawdriness and greed for media attention. Her callousness in approaching an ever giving industry was shallow and that would have been evident even to the lowest of the lower minds.
In life, it’s important to be popular for the right reasons. It’s not about just being in the news but what are you in the news for? If people of high regard are talking about you, then you must be really doing something that is making them take notice of you, however in what context are you being discussed or mentioned is all the more pertinent. And it has always been the case, IT STILL IS. Being discussed and known for the right reason is important to your cause (whether it’s you, your career or the business) and how you promote and adhere to that is key to the same. Right during the onset of the era of social media interactions and conversations, the much reverent author and speaker, the late Stephen Covey had said
“One has to do the right thing for the right reason and in the right manner”.