War of words between freecharge and mobikwik

War of words between freecharge and mobikwik

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First Mobikwik circulated below

https://blog.mobikwik.com/index.php/2016/06/15/...

The truth behind Nielsen Mobile Insights

 The real face of research firms on how they mock the ecosystem by fabricating a company’s standing

In the corporate world, research reports are a strong reference point for any strategic decision, internal or external. We lay our blind faith in these reports to channelize growth funds, investment decisions and mobilize company’s key resources. Especially in the startup ecosystem, a third party research report can make or break a company’s perception, given that investors, media and business partners rely heavily on these reports. All of us read them to make our daily strategies and next marketing move.

Given this background, I was really shocked to realize the reality of one of the most trusted research firms in the world. This past one month, I was taken aback by Nielsen’s callous and inaccurate approach towards the ‘Nielsen Informate Mobile Insights’, that claim to track growth for the entire mobile wallet industry in India. The statistics of this report always favour ‘one company’ and are released at regular intervals in the media.

In December 2015, Nielsen released data claiming the skyrocketing rise of one wallet company, which was launched 3 months back. Flabbergasted by this information, we reached out to Nielsen team to understand the mechanism of collating this data. Our initial interactions confirmed our inhibitions on the report. Nielsen had tailor made the data to showcase one organisation in positive light, without understanding the impact this may have on the ecosystem. The survey was released again in May 2016 with same objective to favour the said organisation.

I would like to highlight the following loopholes from the report –

The survey claims facts about the mobile wallet industry that caters to more than 100 million Indians by tracking just 6000 smartphone users!!! – How can a SAMPLE SIZE OF 6000 be even statistically relevant for a burgeoning country like ours?A mobile wallet is not just a recharge app. Its a complete ecosystem where it can be used for recharge or bill payments within the app, money transfers, usage on online merchants as well as offline merchants like BigBazaar etc.   This fact was conveniently ignored by the researchers and they used app usage and time spent on app as a proxy for wallet usage. This methodology suited only one company which had a handful of merchants in total.    – No effort was made by Nielsen to clarify this in their report or later publicly when we pointed it out to them.Even the timeframe of this is questionable. For this particular comparison, Nielsen took timeframe for the data point between May – July 2015 while Freecharge wallet was officially launched in Sep’15. Isn’t it baffling that such a so called research institution will make this blunder?Finally, Freecharge misled media by not disclosing that this was a paid custom report (and not a neutral third party research) where they controlled how the research was done. This is admitted by Nielsen themselves. 

 

Before taking this issue here, I reached out to Nielsen to clarify the above raised concerns. To my surprise, the people who’ve written the report did not even know what a wallet app is and what all it does! Further, they compared a recharge platform to mobile wallets, and couldn’t tell the difference. I am aghast at the lack of responsibility/casual approach taken by Nielsen for this industry.

To substantiate further, I have to put forward an email exchange with the firm that affirms their failure to follow an unbiased approach in creating these surveys. After this, would you now trust any data coming from Nielsen?

And this is not the first time that the credibility of a Nielsen research is being questioned. In the past, even the CEO of Unilever has raised his doubts over their methodology.

Even after Neilsen confirming to us that Freecharge has taken the blog down, the blog created from the custom paid report is still there, surely and surreptitiously creating a false perception in user’s mind. And no public clarification has been issued by Nielsen even after repeated requests.

Freecharge posted this

https://blog.freecharge.in/2016/06/15/dont-shoo...

Don’t shoot the messenger when the message stings!

Realisation has recently dawned upon our friends at MobiKwik that the new kid on the block has overtaken them.

And what do they do? No, it’s not introspection or course correction. No attempt to rise up themselves.

Instead, they choose to try and pull down the climbers. Reminds us of a particular crustacean!

Some facts:

It’s syndicated track data and not custom data. Clear as sunlight. This data is from the Nielsen Smartphone Android Panel that covers usage of standalone payment apps and not payments as a service.But, it is no surprise that some folks are indeed trying to influence outcomes through custom reports (as inadvertently? Revealed in MobiKwik’s email)Six thousand is a very robust sample size by any standard. Somebody needs to revisit their lessons on probability and statistics.  A primer on statistics is on the way.. Hope it helps!

And now, maybe our friends at MobiKwik  will do what they should have done in the first place…focus on creating a great product and great user experience. The rest will follow

– Company Statement

20 Comments  |  
10 Dimers
A2z1
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Fakecharge vs Mobidick

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@A2Zdeals wrote:

Fakecharge vs Mobidick


Block vs Mr. Blockage https://cdn3.desidime.com/assets/textile-editor/icon_lol.gif

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Deal Major
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@A2Zdeals wrote:

Fakecharge vs Mobidick

mobidick.. oops https://cdn3.desidime.com/assets/textile-editor/icon_wink.gif

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Deal Lieutenant
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Mobikwik…always un-reliable for me

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Never had a problem with both

ad bot
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Ad Bot

I found this sponsored content on one of the ad networks.

A2z1
Deal Major
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Freecharge has given apt response to Mobikwik by following their policy of blocking accounts. Hence it is proved both are colonial cousins.

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Deal Colonel
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@A2Zdeals wrote:

Freecharge has given apt response to Mobikwik by following their policy of blocking accounts. Hence it is proved both are colonial cousins.


Now ,Alibaba aur 40 chot by 40 chor /cheaters.
Its difficult to recall all passwords https://cdn3.desidime.com/assets/textile-editor/icon_sad.gif

A2z1
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@[email protected]_0_0_D wrote:


@A2Zdeals wrote:

Freecharge has given apt response to Mobikwik by following their policy of blocking accounts. Hence it is proved both are colonial cousins.


Now ,Alibaba aur 40 chot by 40 chor /cheaters.
Its difficult to recall all passwords https://cdn3.desidime.com/assets/textile-editor/icon_sad.gif

In a way it’s a lesson that do not try to cheat… Ek din Saari hoshiyari dhari ki dhari rah jayegi… I will now on maintain just one account per merchant. Limited Gain limited pain. +more savings (@Spock as told you post this weekend no hunting deals, loots, PE, whatever), a penny saved is a penny earned)

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Deal Colonel
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Scope has no scope in PE
he is Jack /Jackal/Night Tortoise/chat tourist.

A2z1
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@[email protected]_0_0_D wrote:

Scope has no scope in PE
he is Jack /Jackal/Night Tortoise/chat tourist.

One should never loose hope,
As there is always some scope.

In Hollywood Leonardo di caprio vs the Rock
In DD @[email protected]_0_0_D @Spock

Sorry for hurting feelings… I never intend to… Just that I don’t understand things easily… It’s not funny which creates animosity…
Please bare with me for all this nonsense…

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@A2Zdeals wrote:

@[email protected]_0_0_D wrote:

Scope has no scope in PE
he is Jack /Jackal/Night Tortoise/chat tourist.

One should never loose hope,
As there is always some scope.

In Hollywood Leonardo di caprio vs the Rock
In DD @[email protected]_0_0_D vs @Spock


Plz. Dont compare me with the person who insult mothers.

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Deal Captain
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@[email protected]_0_0_D wrote: Scope has no scope in PE
he is Jack /Jackal/Night Tortoise/chat tourist.

aap sab guni-jano sei thoda bahut seekh leta huin..

seekhna bhi kya.. its more like dekhna..

you rightly said.. tortoise remains tortoise (they do too have the soft spot/target in the underbelly though).

Had i got the understanding to use android or the eyesight that good still see glossy reflective screens.. then 2-3% i could have understood/ down what the dimers do.
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baaki you hit the reality on-spot: kala akshar (online apping shopping) .. Spock barabar.
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@A2Zdeals bhai .. never meant to demean you or what one does here.
just that; a] i respect the (erstwhile?) nobility of the CA profession,
B] the respect for people who go the family way even in the big bad cities and the pressures it creates
> > [i’ve known close ppl./relative (in Bombay) take 18-20 months to explore/decide between having a home loan or having a baby and still choosing none later]

C] your Rajasthan and other connect let me also get too drawn, i am sory on that i got too preachy/personal. (i was equally hurt when your similar emotional trust on a Rajasthani/marwadi made you loose that trust)
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i just wanted you to be safe and secure in THAT sense. and your profile lines so explicitly stating credit cards etc. made me drop on-line decencies to not get too personal. sorry i got preachy repeatedly.

never wish that you bid adieu totally or 90% types for that or other reasons.
though i’ll be happy too if you get to devote more time on other core priorities in daily life.

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@A2Zdeals wrote: versus

https://cdn1.desidime.com/assets/textile-editor/icon_confused.gif ??
this online world, relations are not ever going to be that important to me to love or not love anyone or be in any ‘versus’ scenario please.

i do not fancy remembering people by numbers (user id’s) like in morgues or in prisons.

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@[email protected]_0_0_D “..insulting mothers..” if i am at a loss to recollect what you are referring to, then kindly ping back on chats or in chat thread http://www.desidime.com/forums/dost-and-dimes/t... as doing off-topic personal cross-talk here might take the topic down.
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i know i do not have the kind of elephantine recall you might, but i would still register my formal protest and ‘i contest the charge you levied on me’.

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@[email protected]_0_0_D wrote: Plz. Dont compare me with the person who insult mothers.

please refresh my memory and also enlighten others here if you are making a charge like that. (which have grave connotations and reflects poorly on the person against whom the charge is made] .

You may go ahead to add any annotations or references which help build you case.

@A2Zdeals the thought of being spoken of in the same sentence as some soul-less wreck is indeed very painful to others who have a soul.

yadi ek paarivarik vyakti, ek public forum ki sabhyata bhula de, locker room jokes, insulsts kar ke khush ho… TOU KYA YEH UCHIT HAI ?


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Ironically, this is the person who on Saturday, 23 April 2016 at 15:47:19 has voiced the following observation heredesidime.com/forums/wish-a-friend/topics/congrats-spock-for-6k-karma#post_3307550

@[email protected]_0_0_D wrote: @gambits
@Beinghuman
@Magus

I am unable to understand the cause for posting objectionable contents/ using inappropriate words regularly, which I have seen umpteen no. Of times.
Why anybody is happy over postings in this trend ?


इंसान को अपनी औकात
भूलने की बीमारी है और
कुदरत के पास उसे याद
दिलाने की अचूक दवा..|

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Deal Colonel
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👆किसी का दिल दुखाने वाली बात न कहें , वक्त बीत जाता है, बातें याद रहती हैं ।

👆लंबी जबान और लंबा धागा हमेशा उलझ जाता हैं ।


👆दुनियां आपके ’ उदाहरण ’ से बदलेगी आपकी ’ राय ’ से नहीं।
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👆ऐसा जीवन जियो कि अगर कोई आपकी बुराई भी करे तो लोग उस पर विश्वास न करें ।

👆अहंकार से जिस व्यक्ति का मन मैला है, करोड़ो की भीड़ में भी वो सदा अकेले रहते है ।


👆अच्छा दिल संबंधों को जीत सकता है पर अच्छा स्वभाव उसे आजीवन निभा सकता है ।


👆गलतियां क्षमा की जा सकती हैं अगर आपके पास उन्हें स्वीकारने का साहस हो ।

👆ईमानदारी बरगद के पेड़ के समान है जो देर से बढ़ती है किन्तु चिरस्थायी रहती है ।

👆यदि कोई व्यक्ति आपको गुस्सा दिलाने में सफल होता हैं तो यकीनन आप उसकी हाथ की कठपुतली हैं ।


👆कुछ देने के लिए दिल बड़ा होना चाहिए, हैसियत नहीं ।

👆घर बड़ा हो या छोटा , अगर मिठास न हो तो इंसान तो क्या , चीटिंयां भी नहीं आती ।


👆वह अच्छाई जो बुरा करने वाले को मदद करें , अच्छाई नहीं होती हैं।

A2z1
Deal Major
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Jhagda mobikwik aur freecharge ke beech hai… Let’s concentrate there…
Bhai Ab me kisi ko tag nahi karunga…enjoy

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Deal Subedar
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mobkwik destroyed themselves. who cares what the idiots say now.

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Deal Captain
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@A2Zdeals i guess if you have any casual pings now, please carry on in the chat topic, else keep me out of such pings in random topics.

i once (recently) also told this (albeit in a different way) to someone here;
that no one on the internet acquaintances and certainly not in here .. mean that much to me as for me to ‘love’ or ‘dislike’ them. [if i say i like an odd dimer, it is for their thoughts or deeds here. that is it. i do not know who the name MJ911 or asm123 is and it ends on DD.]

so this ‘versus’ thing always puts me off. even in real life i hardly ever feel like i am in any ‘versus’ situation.. even if colleagues or competitor organisations exist.

Besides now reading what Barood writes / alleges on me, i wish this to be my last response here on this off-topic matter.

Timon    gesture drawing by gooseberry007
Deal Lieutenant
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Dil hote jo mere seene me do
Dusra dil bhi mai tumhe deta todne ko

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Deal Colonel
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[email protected] ":http://www.desidime.com/users/...34 wrote:

Dil hote jo mere seene me do
Dusra dil bhi mai tumhe deta todne ko


Kaun hai vo khush naseeb ?

Missing