Why AIrtel and BSNL Broadband is costly - Making us Fool ?

hi guys,
i switched to Railwire longtime back, but still asking why Airtel and BSNL braodband price is costly ?

Common things about AIrtel and BSNL :
Common DSL modems
Copper wire
High latency
FUP – in range of 5 GB
Unlimited plans – NO.
Brand ambassaodors : Yep, paying some 10 crore++ per year, and collecting that amount in product price. Shahrukh khan, AR rahman and lot are in list
Tv ads spending : Yep, atleast few
Price : thrice the price of railwire/ACT/BBNL
Marketing : spending heavy on marketing, less on service to people.

Common things about Railwire (owned by railway) and ACT broadband, BBNL (bangalore broadband network) :
They’re using FIbre,
Low latency, High Quality
Unlimited plans : Yes they have true unlimited plans
Price : we can get 10mbps plan in 1500 rs range.
Brand ambassaodors : NO
Tv ads spending : less or literally NO
Marketing : very less.
Disadvantage : available in specific regions only, they’re expanding fast.

People have to ditch or boycott AIrtel/BSNL broadband ?? they’re making us Fool by high pricing even on poor old technology, if fiber means, they charge double and tell us FIbre is costly and best technology, as other low cost providers basic is fibre.

Low cost (but high quality) ISP list (airtel alternative / Bsnl alternative) :
http://www.acttv.in/index.php/products/act-bro....
http://railwire....n/
http://www.excellbroadban...m/
http://pioneer.co.in/bdba...tm
http://www.perfectinternet.in/index.php/ab...us
http://www.rcom.co.in/Rcom/personal/internet/wi...

Offtopic:
in my area, people moved to railwire once they introduced, due to attractive pricing and quality, as local cable tv operator is responsible for support, Just one call he fix the issue or within 1 day for fibrecut problems.

i have wifi in both home/office, so no Datapack , saving big money and tension free and these railwire is truely unlimited