FLINTERNS: Knowledge of a First Bencher, Attitude of a Last Bencher!
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After Exam:
1st Benchers:” Paper tough tha, par 95 to pakke hai,
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2nd Benchers:” Arey yaar ek question to fir bhi reh hi gaya,
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3rd Benchers:” Pass ho jaunga bas itna pata hai
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4th Benchers:” Waat lag gayi yaar mai to pakka fail hu,
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Last benchers:” Abe sale Paper ko maar goli, paas wali ladki pat gayi yaar.
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How Millennials Are Shaking Up Retail Commerce
Forget unicorns – Investors are looking for ‘cockroach’ startups now
Windows vs Ford..very funny
For all of us who feel only the deepest love and affection for the way
computers have enhanced our lives, read on.
At a recent computer expo (COMDEX), Bill Gates reportedly compared
the computer industry with the auto industry and stated,
“If Ford had kept up with technology like the computer industry has, we would all be driving
$25 cars that got 1,000 miles to the gallon.”
In response to Bill’s comments, Ford issued a press release stating:
If Ford had developed technology like Microsoft, we would all be driving cars with the following
characteristics (and I just love this part):
1. For no reason whatsoever, your car would crash………twice a day.
2.. Every time they repainted the lines in the road, you would have to buy a new car.
3… Occasionally your car would die on the freeway for no reason.
You would have to pull to the side of the road, close all of the windows, shut off the car, restart it,
and reopen the windows before you could continue. For some reason you would simply accept this.
4…. Occasionally, executing a maneuver such as a left turn would cause your car to shut down and
refuse to restart, in which case you would have to reinstall the engine.
5….. Macintosh would make a car that was powered by the sun, was reliable, five times as fast and
twice as easy to drive – but would run on only five percent of the roads.
6…… The oil, water temperature, and alternator warning lights would all be replaced by a single
“This Car Has Performed An Illegal Operation” warning light.
I love the next one!
7……. The airbag system would ask, “Are you sure?” before deploying.
8…….. Occasionally, for no reason whatsoever, your car would lock you out and refuse to let you
in until you simultaneously lifted the door handle, turned the key and grabbed hold of the radio antenna.
9……… Every time a new car was introduced car buyers would have to learn how to drive all over
again because none of the controls would operate in the same manner as the old car.
10………. You’d have to press the “Start” button to turn the engine off.
PS – I’d like to add that when all else fails, you could call “customer service” in some foreign country
and be instructed in some foreign language how to fix your car yourself!!!!
@A2Zdeals
@cybertechie
@cm4444
@rajrocks
@GoogleCA
@Bagpiper
@asoka
@Tejaa
@mahidada
@vishusgh
At 21 Darryl Bellamy Jr. was a college graduate sleeping on the floor at his friends house wondering what to do with his new degree. At this crossroad in his life he decided to start deleting his fears. Now at 25 he is a full time speaker, author and homeowner.
If you ever dreamed of writing a book or becoming a professional speaker, this is the episode for you. Honored to share his journey on the #MinorityTrailblazer Podcast
Flipkart pips Snapdeal, Future Group, will now acquire Jabong
http://economictimes.indiatimes.com/small-biz/s...
via The Economic Times App(Download Now):
http://ecoti.in/...ps
@B@R_0_0_D wrote:
Flipkart pips Snapdeal, Future Group, will now acquire Jabong
http://economictimes.indiatimes.com/small-biz/s...
via The Economic Times App(Download Now):
http://ecoti.in/...ps
Sir,what you try to say or your language is on higher side,me not smart enough to understand why you tagged me,i know you tagged me coz i made an thread about it,but what you wanted to say i didnt get it sir sorry,if u further explain,will be great for me
Jus thinking jabong gone to Myntra.., in just 72 hours
@Alpha.Barood wrote:
very good share but can you stop posting for half hour
because my important thread is going down and down 
you can continue when i get my query resolve sorry for disturbing
The NBFC story: Alive and kicking
The distribution reach of NBFCs remains unmatched by banks in microfinance, used-vehicle financing, housing
Why e-commerce consolidation is no panacea
Sheroes raises Rs 12 crore in Series-A funding
Read more at:
http://economictimes.indiatimes.com/articleshow...
‘Patanjali’ and the Maverick Baba ‘Consumer’ Ramdev ji
Adil Malia
People Practitioner, Learner, Ideator, Coach, Speaker, Writer, Doodler
Move over….Coca-Cola/Pepsi, HLL /Nirma, LG /Sony, Apple/Samsung . The new challenger war for consumer share in the market is multipronged. The bumptious and ubiquitous ‘Patanjali’ attacking the giants ITC , Colgate and Nestlé all with their herbal substitutes, at the same time. The coffee-chats are now about the new marketing genius on the horizon, the Maverick Yoga Guru – Baba Ramdev ! Don’t be too shocked and surprised to see him someday addressing Harvard on strategic planning for underdog marketing of herbal products and building of a Rs.5000 Crores empire, soon !!!
The David and the Goliath positioning strategy has always initially sided the underdog. This time the underdog challenger is Baba Ramdev. The man inside all of us as a consumer tends to take positions and secretly does not want the daunting Goliath to win. This subliminal choice has more to do with the triggering of associations with our own struggles and battles of our lives against daunting odds that garners this support. This time the ‘over-dogs’ are the MNCS.
Whenever the underdog player temporarily captures the imagination, induces perception and successfully positions itself in the consumer mind-space as the ‘David’….leads the consumer sentiments and market view to win this in-equal battle. And if the consumer subliminally wants ‘David’ to win, he will…albeit temporarily till such imagination holds obsessive control over the consumer mind.
Market has distilled several critical lessons from past experiences . History of the markets recall many such temporary maverick attacks against established brands. There are also other lessons from the ‘battle-craft’ lessons – (a la Sun Tzu’s warfare ) that the MNC task forces mandated to design their ‘Silver Bullets’ should be mindful and draw from. What therefore should be the ingredients of such fight-back strategies against maverick competitors ? Let’s explore. But first of all it is important to understand that foreknowledge is critical. It is about winning the war through information. It is necessary to have first-hand insight and a deep understanding of the enemy, ones own profile, the terrain and the build- up.
☛ 👋👋 Some Strategic Lessons learnt and Directions to bear in mind whilst designing your Silver Bullet💣 :
👉 Do not ignore 😎: It all begins small and when you drive big revenues, small losses initially seem like ‘other losses’. Silently they grow and ignoring a problem when it is small will make you pay a price multiple times its cost. Delay is a peril you need to avoid big time. Victory is the main object in war. If this is long delayed, weapons are blunted, ardour damped and morale depressed. Sooner your attack plan, faster your recovery. Speed and preparation is critical. To avoid resistance, you have to move swiftly.
👉 Sentiment build-up: There is always an emotional nexus and a planned build up. Health and wellness thru Yoga is the initial connect built with the consumers. It is in the nature of initial brand investment. Slowly the converted are introduced to ‘herbal products’ of the Co after a systematic and planned market assault on a complacent MNC giants in the market from the health and wellness platform. You have to break this nexus.
👉 Segment Polarisation & Interest Aggregation :Thru an emotional connect and sentimental linkage, interest is aggregated to create polarisation of the target consumer segment. Our Maverick guru has created this on the ‘health and wellness’ platform which also is the much hyped Product Value Proposition of his own products. This false nexus has to be focussed and demystified as part of the attack plan.
👉 Recruit Right Talent to get Real Segment Insights: To determine the weakness of the enemy, size of his army, position of his artillery, one needs to recruit those who have worked with the enemy or close to his industry so as to know the consumer insights first-hand. This should lead to assimilation of information that should help you to. : – evolve your strategy – counter your enemy’s strategy – protect strategy from enemy counter attack
👉 Know Your Competition 💀 : Getting your Intelligence right. This is critical. One needs to get processed, accurate and current information about the competitor in right time to enable the decision makers to take accurate decisions. His strength, weaknesses, artillery, locations, alliances and his leadership strength. Particularly under attack from a wily enemy (Sun Tzu) lead by a Maverick leader it is necessary to track the trends of his style, his favourite weapons, formations, locations, favourite leaders…each of which could tell the story of his strategy and plans. Everything matters. Focus should be to attack competition at its weak spots and not waste energy and resources attacking it’s strengths. Preparing the battlefield ahead of the battle is the key to victory. What is of supreme importance in war is to attack the enemy’s strategy first. Next best is to disturb his alliances. Then his supply-lines.
👉 Know the Terrain : Says Sun Tzu that one ignorant of the plan of the neighbouring state cannot prepare alliances in good time. If ignorant of the conditions of the mountains, forests, swamps and marshes , he cannot conduct the March of the Army. This entails reading relevant signals. Market signals are similar and leaders should learn to read these signals well as they plan their attack. Remember, maverick leaders are generally masters of the terrain.
👉 Knowing yourself 👤: An honest audit and fair assessment of the depth of your own leadership strength, artillery, morale, ability to sustain, capability to cope in tense and adverse surroundings are critical to the planning process. Character based leadership that leads by example is important.
👉 Designing your Silver Bullet 🔫🔫: Weigh the situation and then timing the move is important. When the strike of a hawk breaks the body of its prey, it is because of timing. This is the crossroad point where all data available.. combining and doing the bid-data analysis to design the ‘just-right’ fight- back strategy and plan. The General should know when to attack, when to lie low and when to withdraw.
👉 Execute and Monitor 👷💂: weigh the situation and then move. Planned communication and Execution of the strategy with close monitoring plan is necessary. Good strategies are great to have but finally the war has to be physically fought at the ground level. Designing an organisation to execute that strategy is important as much as it’s close monitoring as the attack moves progress.
👉 Change on the Move 💢💢👢👢: He who knows the art of direct and indirect approach will be victorious. Maverick enemies using guerrilla tactics need dynamic plans which should change on the move and which does not have to be so static that the enemy can easily read and plan the attack.
Fight-back the Maverick market assault with a plan. Timing is critical. Preparations are crucial. Mustering full strength is necessary for the market dice is loaded against you and the temporary consumer sentiment may not be with you.
To rely on rustics or be abusive and not prepare is the greatest of crimes; to be prepared beforehand for any contingency is the greatest of virtues ( Ho Yen-hsi). Wish the MNC strategic planners would not have gone to slumber and not misread terrain signals when Baba was preparing and systematically investing in his mass-yoga platform.
Alibaba eyes deal with ShopClues
Sachin Bansal, Vijay Shekhar Sharma and Kunal Shah join hands to back Unacademy, along with Blume
Read more at:
http://economictimes.indiatimes.com/articleshow...
Circus swap:
A fixed-rate currency swap against floating US dollar LIBOR payments. An acronym that stands for Combined Interest Rate and Currency Swap.
Being a startup at heart, we know age is no parameter for greatness. You could be a student eager to gain real-world exposure or a fresher who is hungry to start a career in e-commerce. Whatever be the case, Flipkart has the perfect launchpad for you to build and enjoy a successful and fulfilling career, for life.
Our campus philosophy is clear and simple: We’re big fans of numbers, but we’re bigger fans of feel! We love people who possess an entrepreneurial spirit, in addition to outstanding academic credentials. After all, a never-say-die attitude and a constant thirst to be the best is what defines a true Flipster.
A Flinternship is an offer you should never refuse. That’s because it’s one of the only programs that lets you earn more than just a certificate. You get paid, you get to meet and work with the best of minds, and at the end of it all you go back with a want to put a dent into the universe!
That’s the personality mix we look for, in every ‘Flintern’ we hire; students with a drive for innovation and a hunger to get their hands dirty from Day 1. Every year, we travel across the country; looking for such bright minds with a potential to become a Flipster some day. Such a discerning selection process, therefore, calls for an equally unique and structured internship program – one that is unlike any other in the country.
We at Flipkart are damn serious about giving a world class welcome and experience to all Flinterns who join us! Each stage of the Flinternship – from pre-joining to induction and assignments – has received a satisfaction score of over 90% from the Flinterns. This post is a first in a series of many that will take you through every detail of our Flinternship Program.
A quick Sneak peak on what a ‘day @ Flipkart’ looked like for Flinterns who joined us.
2nd April: the day Flinterns landed in Bangalore. With hopes of an exciting 2 months ahead of them – and perhaps a little anxiety – they took their first steps out of the airport. We were ready and waiting! Our folks were at the airport; waiting to welcome them and take them to IBIS Hotel – a fine place we picked for our Flinterns to stay during the first leg of their internship. Needless to say, they’d least expected such a warm welcome. However, little did they know what more was in store for them.
As soon as they reached the hotel, they were welcomed with a custom-made kit; one that we had painstakingly created for each and every intern. From T-shirts to notepads and lanyards, we gave them quite a few goodies; each designed in keeping with the nature of their internship. Each one had a strong and powerful quote interlaced with a pop art theme – to communicate how we considered them to be rebels in some sense; people waiting to challenge status quo and create something new. After all Flipkart is known for ‘energy’ and ‘passion’!
While the T-shirt reflected the attitude of a Flintern (The line reads: Give me a place to stand and I will flip the world), the notepad gave each one of them a common mission (Kill the snooze and turn your dreams into reality). It’s rare – finding a company that speaks in that language but then again, we’ve always been strong and youthful in whatever we say and do. The kit also carried a newsletter – with a summary of all the latest happenings at Flipkart, and a deck of cards that would narrate our complete story, without having to read through reams of writing.
We wanted them to know who we were and what we do, even before they started working. Also, we wanted them to know what we expect them to be. The kit, therefore, became the first step towards inducting these students. The result? They became Flipsters in some sense, even before they’d seen our offices. They knew everything about us and they knew what was expected out of them. Two days of induction that followed were replete with energy and curiosity. Each one of them wanted to know more about the company, and couldn’t wait to get started. Well, that story deserves a separates blog post altogether.
What we did goes to show that internships at Flipkart don’t fit in the stereotypes that surround them. While here, you are going to learn, make new friends, find the right direction for your career, and a lot more. And no, you don’t have to get coffee for your manager!