Combining the heritage and ethics of a diamond and jewellery family business with professional education and modern day technology, CaratStyle is an endeavour by two brothers to revolutionise the way diamond jewellery is sold in India. With plans of bringing the sparkle of diamonds to those who could not earlier afford it, and by providing only certified diamonds to consumers, these two missionaries have embarked on a journey that will change the face of the online jewellery shopping store in India.