+*What they sell*+:
They sell … shirts, obviously. Their site can probably tell their story better than I can!
Information - I learnt a fair bit about fabrics and cuts just by browsing their site.
Ease of use - The site is pretty easy to navigate around.
Fabric - I think the cloth that they use for their shirts is great. Its all 100% cotton for the most part.
Sale - They keep pushing their 'confident white shirt' every now and then. For 400 bucks (now 500, I think), it ...