+*What they sell*+: They sell … shirts, obviously. Their site can probably tell their story better than I can! +*The good*+: Information - I learnt a fair bit about fabrics and cuts just by browsing their site. Ease of use - The site is pretty easy to navigate around. Fabric - I think the cloth that they use for their shirts is great. Its all 100% cotton for the most part. Sale - They keep pushing their 'confident white shirt' every now and then. For 400 bucks (now 500, I think), it ... view more