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https://www.samsung.com/in/offer/online/grand-r...
Bank Offers:-
ICICI & HDFC Bank Upto 12.5 cashback
App Offer
₹4500 Extra Off on Purchase Through App
Exchange offer
Upto ₹13000 additional off
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https://www.desidime.com/deals/samsung-grand-republic-day-sale-get-upto-43-off-from-19th-jan?page=1#post_7320339
The benefit of selling on your own platform is they do not have to pay any commission to Amazon & Flipkart(around 5-15% depending on the category). So they can offer products at more competitive prices. So it’s a win-win for both samsung & the buyer.
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So now samsung and mi will also compete to sell their own product at other platforms as well as self site