https://www.moneycontrol.com/news/technology/la...
Lava myZ is the company’s customisable smartphone series. Customers can choose from up to 66 combinations of camera, RAM, ROM and colour that fit in their requirements and use case.
not much customizastion available but good initiative.
Tnc apply but good start though 
Just marketing gimmick….
There is just some fixed options for colour, ram, storage(which is available today as well). Additional they have provided 2 options for back camera and 2 for front.
Great to see that happen, it will give user the more flexibility to choose according to their needs like PC assembling….future is here
Sudarshan61 wrote:Just marketing gimmick….
There is just some fixed options for colour, ram, storage(which is available today as well). Additional they have provided 2 options for back camera and 2 for front.
not “just” a marketing gimmick.. i think.
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It is fairly good way to ‘differentiate’ when one is pitted against adversaries with seemingly inexhaustible muscle power.
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Could a small, homegrown brand (with no major investors or governments behind it…. unlike a Realme/Oppo, Vivo) do much in pricing, product innovation¿ apart from minor tweaks?
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I hope it works for them (and others take a cue from it).. although the (modular) concept fones (by international players) did not have much ‘commercial’ success earlier.
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by ‘take a cue’ i meant..
others would not simply sit back and watch.. if this (customisations) model does get lapped up by the consumers.
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So if this coaxes others also to change.. then it still is beneficial for the consumers.. even if it is a marketing gimmick.. for now.
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I’d much rather have distinctly unique phones (like in the Japanese markets in 1990s) or the Nokias Pantechs Ericssons in warly 2000s.. with brands ready to experiment and when they risked being quriky.
Than to have these fugly glass bricks that now get shoved down our throats.
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Yes, qurky is fine 
even if it is UNBELIEVABLY silly.
i mean, the first time that i ever held Nokia n-gage in my hand, i kept wondering.. how at all THIS got approved as an idea! I had to text something and my friend (whose phone it was) kept giggling at my agony.
At least a good start
Phoneblok and Project Aria (owned by Google) were closed.
I am a big fan of this technology but I guess the biggies thought it was too difficult to manage.
Maybe they have some vested interest to not let this technology succeed so I would wait for the review of this.
