[News] Top 4 payment apps spent ₹7000 crore in cashback and advertising.

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Deal Subedar
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The top four payment services and e-wallet providers — Paytm, PhonePe, Google Pay and Amazon Pay — spent around $995 million or Rs 7,050 crore on advertising, marketing and promotional expenses in the last fiscal year, shows data compiled by BloombergQuint from the annual filings of the four companies

Spends in the advertising, marketing and promotional expenses categories doubled from Rs 3,400 crore in FY18 to Rs 7,050 crore in FY19.

As a result of the heavy promotions, revenues have increased but so have losses. These four payment apps earned Rs 5,150 crore in revenues in FY19 compared to Rs 3,850 crore in FY18. Losses for the four payments firms more than doubled to Rs 7,028 crore or about $989 million in the financial year ended March 2019.


https://www.bloombergquint.com/business/indias-...

11 Comments  |  
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so losses are more than revenues stuck_out_tongue

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AppleFan wrote:

so losses are more than revenues stuck_out_tongue

Yes. And dimers contribution would be most in this

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rohan8397 wrote:

Yes. And dimers contribution would be most in this

Especially with A Pay

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AppleFan wrote:

so losses are more than revenues stuck_out_tongue

That isn’t possible, revenue remains more than losses at all times, else they would shut their business
Note – Revenue isn’t profits

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androgame wrote:

That isn’t possible, revenue remains more than losses at all times, else they would shut their business
Note – Revenue isn’t profits

Not true….

Losses can be more than revenue……

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anthrax.ut wrote:

Not true….

Losses can be more than revenue……

flushed Sorry, forgot to mention, didn’t include any kinds of fixed costs while considering losses, different businesses use different components while calculating losses
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androgame wrote:

That isn’t possible, revenue remains more than losses at all times, else they would shut their business
Note – Revenue isn’t profits

Not true, here revenues are less than promotional expenses.

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AppleFan wrote:

Not true, here revenues are less than promotional expenses.

What are their revenues? Ads?

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Google pay in loss due to giving huge promotional cashback 😂😂😆😆🤣🤣🤣Where? To whom? That too in thousand crore 😂😂
Feeling bad for Paytm, Amazon (for previous generous offers,Not now user specific ones) earned so much from them.

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P_A_N_K_A_J wrote:

Google pay in loss due to giving huge promotional cashback 😂😂😆😆🤣🤣🤣Where? To whom? That too in thousand crore 😂😂
Feeling bad for Paytm, Amazon (for previous generous offers,Not now user specific ones) earned so much from them.

Paytm ka zamana tha… Tab apne pas paise nai the

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