Baba Ramdev used to come on TV years back and say what not about FMCG companies. people didn’t take it seriously till he stepped into FMCG segment after success in ayurvedic medicines.
Like his all out inconvenientional approach in tv commercials giving Colgate a challenge they never imagined. A perfect underdog case study for MBA marketing syllabus.
Buy Patanjali products even if they are slightly expensive. Its the only way to teach the foreign companies not to sell substandard products at high prices in India.
It will only lead to price reduction and quality improvement by all other manufacturers.