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everyday-essentials-store https://www.flipkart.com/everyday-essentials-st...
hair-care https://www.flipkart.com/beauty-and-personal-ca...
body-and-skin-care https://www.flipkart.com/beauty-and-personal-ca...
bath-and-spa https://www.flipkart.com/beauty-and-personal-ca...
beauty-and-personal-care https://www.flipkart.com/beauty-and-personal-ca...
health-personal-care-appliances https://www.flipkart.com/health-personal-care-a...
fragrances https://www.flipkart.com/beauty-and-personal-ca...
baby-care https://www.flipkart.com/baby-care/pr?sid=kyh&p...
food-nutrition https://www.flipkart.com/food-nutrition/pr?sid=...
house-keeping-laundry https://www.flipkart.com/offers-list/house-keep...
diwali-pooja-store https://www.flipkart.com/offers-list/diwali-poo...
college-supplies https://www.flipkart.com/pens-stationery/colleg...
pet-essentials https://www.flipkart.com/offers-list/pet-essent...
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All they have done is create a separate offer/listing page for the items
Not ny big deal just 10% of which is a nrml discount
Actually flipkart had the early mover advantage. They had seen amazon and should have offered groceries, amazon now, amazon pantry but for some reason they thought it wont work in India and amazon en-cashed it
VU !
seems Flipkart’s team got inspired by Amazon Now