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https://play.google.com/store/points/enroll?hl=...
Earn points on everything that you buy, including in-app items.
Up to 4x points during special points events.
Use points for special items in games, or Google Play credit.
Earn Play Points
Start out earning 1 point for every £1 that you spend on in-app purchases, apps, games, movies, books, subscriptions and more with Play.
Earn up to 4x points during special events. Get bonus points for trying featured apps and games.
Use Play Points
Redeem your points for discounts and special items like characters, gems and more in some of your favourite apps and games.
You can also redeem points for Google Play credit to use on anything, including games, apps, movies and books.
Level up for more rewards
There are 4 levels. The higher your level, the more points you earn on everything that you buy.
Certain levels have access to weekly special prizes that get better with each level.
When you reach a new level, you keep it for the current and following calendar year
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