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Tata Digital launches the TataNeu Super App

Tata Digital launches the TataNeu Super App

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Bharatwasi


Tata’s much anticipated Super App has finally arrived though currently in beta mode for TATA employees only and commercial launch is still some time away.

The term ‘super app’ was introduced by Mike Lazardis, Founder of BlackBerry in 2010, which means to have many apps in an umbrella of one app. The super app TataNeu will board many apps such as BigBasket, 1MG, Taj, Croma, and AirAsia, and apps like Titan, Tanishq, Cliq, and Starbucks are yet to get into it.

In the beta app, Tata Neu has a loyalty program called " Neucoins" and giving 500 coins as a signup bonus. These are redeemable points and can be used to get 5% discount on next purchase on TATANEU.

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