Marketing Gimmick of Sunmer Car Service Offer
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Recently I had experience with this. When I saw ford service offer,they said 50% off on oil filter.usually what we understood is that oil change cost will be around 1500,so we get discount of 750. But after service ,I got to know that oil filter is different from engine oil cost,which cost around 100 rs,so I got 50 rs discount. This intentional mislead by company. shre your experience too.
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https://www.desidime.com/discussions/marketing-gimmick-of-sunmer-car-service-offer?page=1#post_10047946
What is the use of highlighting 50% on Oil Filters on News Papers and Websites mentioning Summer Camp,if its only 50 rs . It was to mislead the people, who apparently assume old filter does mean oil change.
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https://www.desidime.com/discussions/marketing-gimmick-of-sunmer-car-service-offer?page=1#post_10047978
You have a car and done services before and read car manual and now saying engine oil and oil filter are same?
https://www.desidime.com/discussions/marketing-gimmick-of-sunmer-car-service-offer?page=1#post_10048010
Nothing is misleading .
You thought something which is not correct.
Oil filter is oil filter
Oil change is oil change.
How they are misleading ?
https://www.desidime.com/discussions/marketing-gimmick-of-sunmer-car-service-offer?page=1#post_10049453
You mislead yourself. You should know the difference between oil filter and oil. It's such a basic thing.
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I don't find any problem in this. They mentioned 50% off on oil filter and gave the same. It was your misunderstanding.