Flipkart PhonePe /amazonpay icici credit card /cardless credit offers MAY End????

Ecommerce-fintech deals may attract scrutiny
:Govt
https://m.economictimes.com/industry/services/r...

Industry insiders highlighted that it could affect the potential business of the multiple e-commerce entities trying to lend to their customers themselves. Several ecomm companies have been dabbling in the lending business, in partnership with non-banking players and sometimes through their own arms which could come under the lens, said the second executive quoted above.

In most cases, discounts are subvented by the manufacturer, but in some cases they do get subvented by the merchant, which might now be discontinued.
On the other hand, top executives of the digital lending industry sensed a higher chance of rolling out quick loans to consumers trying to buy products online.