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Zomato introduces separate pure veg delivery fleet

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Zomato Pure Veg Mode

Zomato Founder and CEO Deepinder Goyal on Tuesday announced the launch of a "Pure Veg Mode" service to cater to customers who have pure vegetarian dietary preference. 

He cited feedback from vegetarian customers as the reason for the launch of the new service and informed that the online food delivery platform is also introducing a "Pure Veg Fleet" in India for customers who follow a 100 per cent vegetarian diet. 
In a series of posts on X, formerly Twitter, Goyal said India has the highest percentage of vegetarians globally, and these new features were launched based on their feedback. 
"India has the largest percentage of vegetarians in the world, and one of the most important feedback we've gotten from them is that they are very particular about how their food is cooked, and how their food is handled. 
"To solve their dietary preferences, we are today launching a "Pure Veg Mode" along with a "Pure Veg Fleet" on Zomato, for customers who have a 100 per cent vegetarian dietary preference," the Zomato CEO said.

New Update on Zomato Pure Veg Fleet
Popular food delivery and restaurant aggregator company Zomato has decided that its newly introduced 'Pure Vegetarian' delivery fleet will continue to wear Zomato's trademark red instead of green as originally conceived by the delivery start-up.

'All our riders -- both our regular fleet, and our fleet for vegetarians, will wear the colour red,' Deepinder Goyal said on Wednesday in its latest update.

'This means that the fleet meant for vegetarian orders will not be identifiable on the ground (but will show on the app that your veg orders will be served by the veg only fleet). This will ensure that our red uniform delivery partners are not incorrectly associated with non-veg food, and blocked by any RWAs or societies during any special days... our rider's physical safety is of paramount importance to us. We now realise that even some of our customers could get into trouble with their landlords, and that would not be a nice if that happened because of us,' Goyal said in his post on X.

Earlier on Tuesday, Zomato said it had launched a 'Pure Veg' delivery fleet to serve customers with purely vegetarian dietary preferences.   -- ANI

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I always thought this should have been arranged, not only for customers but those delivery boys too who might be uncomfortable handling nonveg food.

really appreciate this move.

Helpful Helpful
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I always thought this should have been arranged, not only for customers but those delivery boys too who might be uncomfortable handling nonveg food.

really appreciate this move.

Finance Mentor Finance Mentor
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Yes. Vegetarian delivery boys feel uncomfortable to touch non veg foods for sure. 

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Deal Cadet Deal Cadet
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BJP's effect 🤣

Deal Subedar Deal Subedar
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Pure veg fees/charges coming soon.😄

Helpful Helpful
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I always thought this should have been arranged, not only for customers but those delivery boys too who might be uncomfortable handling nonveg food.

really appreciate this move.

Finance Mentor Finance Mentor
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Yes. Vegetarian delivery boys feel uncomfortable to touch non veg foods for sure. 

Deal Cadet Deal Cadet
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GJB-X83WYAEtCRA

Generous Generous
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is this going the direction that the dellievry boy will also had to be pure vegatarian  ?

Pro DealBaba Pro DealBaba
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Good

Deal Cadet Deal Cadet
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Next update would be - Only Pure Veg Delivery fleet will be allowed into the Vegetarian gated communities.
How does it matter for a veg person if a packed food is handled by veg fleet or non veg fleet? 

Elitism at peaks.. 

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If nonveg food and veg food are being delivered by same guy while kept in the same bag, if nonveg curry is spilled, it would make a vegetarian really uncomfortable to handle the food.

People follow vegetarian diet for various reasons. Some may not have any problem eating biryani by removing just nonveg pieces from it and some might not even drink water at nonveg restaurants.

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Tech Guru Tech Guru
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"Masterstroke"

Benevolent Benevolent
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Just at the right time 😉

Budding Star Budding Star
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FBIMG1710870243120
Helpful Helpful
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The way Deepinder Goyal is taking Zomato to Next Level is appreciable.

But, i don't see... it is anywhere near swiggy.

Swiggy is so busy with continuous offers on food and instamart.

This is the kind of Ashneer BharatPe Talk. He talks a lot about BharatPe, But it is hardly seen anywhere.

Generous Generous
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Indeed! Very nice move.

Really appreciated. 😇

Post Tycoon Post Tycoon
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in my area nearly all of the zomato delivery guys use swiggy delivery bags.

no way they will care about veg non veg green red bags sweat_smile

Deal Cadet Deal Cadet
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SB kuch thik h pr bnanewala non- veg eater ho stuck_out_tongue_closed_eyes stuck_out_tongue_closed_eyes stuck_out_tongue_winking_eye stuck_out_tongue_winking_eye

Deal Lieutenant Deal Lieutenant
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zomato pure veg mode fleet

Zomato Launches "Pure Veg Mode", CEO Steps Out To Deliver Orders

The "pure" vegetarian food would be delivered by the newly-launched "Pure Veg Fleet", announced Zomato.

zomato pure veg mode fleet

Pro DealBaba Pro DealBaba
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Repost

Deal Major Deal Major
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New Update

Popular food delivery and restaurant aggregator company Zomato has decided that its newly introduced 'Pure Vegetarian' delivery fleet will continue to wear Zomato's trademark red instead of green as originally conceived by the delivery start-up.

'All our riders -- both our regular fleet, and our fleet for vegetarians, will wear the colour red,' Deepinder Goyal said on Wednesday in its latest update.

'This means that the fleet meant for vegetarian orders will not be identifiable on the ground (but will show on the app that your veg orders will be served by the veg only fleet). This will ensure that our red uniform delivery partners are not incorrectly associated with non-veg food, and blocked by any RWAs or societies during any special days... our rider's physical safety is of paramount importance to us. We now realise that even some of our customers could get into trouble with their landlords, and that would not be a nice if that happened because of us,' Goyal said in his post on X.

Earlier on Tuesday, Zomato said it had launched a 'Pure Veg' delivery fleet to serve customers with purely vegetarian dietary preferences.   -- ANI

Deal Cadet Deal Cadet
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This didn't age well, looks like they rolled it back now

Amid an outcry over its announcement of a 'pure veg' fleet, Zomato has said all its delivery partners will continue to wear red, rolling back its decision to introduce a green uniform for those delivering food to vegetarians under the new service.


this is shot down soon as riders protested that they will be discriminated against & RWAs may ban their entry.

https://www.ndtv.com/india-news/zomato-rolls-ba....

Deal Subedar Deal Subedar
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probably they have chosen wrong color of dress code.

image

Helpful Helpful
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Mujhe tho samaj nahi aaya...

Green is meant for Veg

What else ?

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Deal Cadet Deal Cadet
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They could have just added both green and red boxes on their bike. So people can't discriminate.
Finance Mentor Finance Mentor
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What is discrimination? 

We (vegetarians) are proud about our food choice and green color . 

Looks like non vegetarians themselves feel inferior about there food choice and red color. Why they have this inferiority complex? Is it because they know these eating habit is causing killing of animals? 

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Deal Lieutenant Deal Lieutenant
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Marketing gimmick

Pro Community Angel Pro Community Angel
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Yahan uniform to door ki baat, zomato app mein naam kisi aur ka aata hai aur delivery karne koi aur. I do complaint every time but it's happening quite often 

Benevolent Benevolent
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Appears to be a pure marketing gimmick. If they had that genuine intention, they would have opted for different uniform and food box colour as well. They also know that they are already struggling to find delivery boys in many areas during peak hours, segregation into veg / non-veg fleets will substantially impact timely deliveries. Without clear colour code, it's impossible to identify whether the same delivery boy is carrying veg and non veg items together. Mostly delivery boys deliver one package in one trip only, rarely carry two orders together.

Generous Generous
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Good thing. mix wale me risk hota hai.. waise ham to beg none veg sab hain.. but spl occasional day ko sirf veg ho chahiye hota hai..

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