Airtel launches India's first multiplex in the Metaverse

According to a statement with the BSE, leading telecom service provider Bharti Airtel launched India's first multiplex on the Partynite Metaverse platform on Tuesday. The Xstream multiplex is a follow-up to Airtel's Xstream Premium service, which recently surpassed the 2-million subscriber mark just 100 days after its launch.

Highlights

Bharti Airtel launched India’s first multiplex on the Partynite Metaverse platform.

The 20-screen multiplex will showcase content portfolios from leading OTT platform partners.

Airtel’s latest Metaverse multiplex will enable viewers to watch samples of top original shows and movies.

Airtel's Xstream multiplex, according to the corporate filing, would be a 20-screen platform with access to content libraries from prominent OTT partners available on the app. The multiplex will provide content pieces such as the first episode of an OTT original or the opening few minutes of a film in regional languages other than English and Hindi, allowing for a sampling of original series and movies.

Speaking about the Airtel Xstream multiplex on Partynite Metaverse, Shashwat Sharma, Director – Marketing, Airtel, said, “Airtel’s Xstream multiplex provides a larger-than-life experience, which brings together Web 3.0 apps and immersive storytelling, and an assortment of content from our partners. We all know people’s love for movies and entertainment in India. Through the Metaverse, we are looking to tap into a larger audience, giving content enthusiasts an opportunity to sample Airtel’s Xstream Premium offering and, thus, aiding in driving higher adoption.”

With over 490 million users in 17 countries throughout South Asia and Africa, Airtel is a global communications solutions provider. In the fiscal year 2022, the company generated Rs. 1.17 lakh crore across its various activities, while profits remained at Rs. 8,305 crores. At 1:06 p.m. on Tuesday, Bharti Airtel's stock was trading at 681, a tiny increase of 1.47 percent since the market opened.

After subscribing to a plan, viewers will have full access. Essence, Airtel's integrated media agency of record, came up with the concept, which was then created by Gamitronics, the company behind Partynite, a blockchain-powered digital parallel universe.

Rajat Ojha, Founder of Partynite (Gamitronics), said, “We are delighted to partner with Airtel and bring alive India’s first multiplex in the Metaverse. Airtel Xstream Premium’s multiplex experience is one of the most scalable use case scenarios for the Metaverse. Future opportunities here include movies, music, live events, and premium sports streaming. Apart from the robust scope, it will also allow social engagement, open up newer methods of content delivery and, of course, provide an immersive experience at the core of it.”