Amazon Pay Rewards Gold is a new loyalty program launched by Amazon that offers 5% unlimited* cashback on everything. But wait, hold your horses right there. The new Amazon Rewards Gold program might seem attractive at first but it comes with some limitations too - talk about minimum order values. Here’s everything you need to know about how to join Amazon Pay Gold Rewards program, benefits and is it worth or not?

Amazon Pay Rewards Gold Program launched!
What is Amazon Pay Rewards Gold?
The Amazon Pay Rewards Gold is a free program that offers Prime members 5% cashback and non-Prime members 3% cashback on various categories like Amazon Fresh, Pharmacy, clothing, shoes, luxury items, the OnePlus brand, books, toys, Ola, luggage, OTT & more. To join the program, a user needs to make 25 Amazon Pay UPI Payments in 3 months.
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Amazon Pay Gold Rewards Points, Benefits & Joining Details
Following are the details of Amazon Pay Gold Rewards program:
Detail |
Info |
Program Name |
Amazon Pay – Rewards Gold |
How to Join |
Make 25 Amazon Pay transactions in any 3-month period |
Benefits |
5% cashback (Prime), 3% cashback (Non-Prime) on select categories |
Cashback Categories |
Amazon Fresh & Pharmacy, Fashion, Beauty, Electronics (OnePlus), Books, Toys, Domino’s, Ola, etc. |
Gold Status Activation |
Within 48 hours after your 25th transaction |
Renewal Criteria |
Maintain 25+ transactions every 3 months |
Offer Link |
https://www.amazon.in/b?node=207191177031 |
At the moment, this seems like a new loyalty program from Amazon – similar to Flipkart’s Plus Program.
It’s yet another day of Amazon prepping itself ahead of its big Prime Day 2025 sale in India with exciting new offers & deals. Want to get all the latest Prime Day deals on one page? Check out our Amazon Prime Day 2025 Sale festive page where we compile the latest & hottest deals first. 😍😍😍
Also read: Flipkart GOAT Sale 2025
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How to Join Amazon Pay Gold Rewards Program
To join the Amazon Pay Gold Rewards program, all you need to do is follow the steps below:
Sign up or Log in to Amazon
Use this link - https://www.amazon.in/b?node=207191177031
If you are not enrolled in the program, you need to make 25 Amazon Pay transactions within a 3-month period.
Transactions can include bill payments, UPI money transfers, shopping, or travel bookings
Cash on Delivery (COD) orders are not eligible
Track your progress anytime on the Rewards Home Page
No registration or fee required – just complete the transaction milestone to qualify
If you are already enrolled in the program, it will display a “Welcome to Gold Rewards” banner

Amazon Pay Gold Rewards Benefits
Prime members earn 5% unlimited cashback on eligible categories
Non-Prime members get 3% unlimited cashback
Valid across top categories like: Amazon Fresh, Daily Essentials, Pharmacy, Fashion, Beauty, Luxury products. Electronics (OnePlus), Books, Toys, Domino’s, Xbox, District by Zomato, Ola, Luggage
All benefits activate within 48 hours of reaching Gold status
An unsaid benefit is also that Prime members can earn 5% cashback on Amazon Fresh + earn an extra 5% if you have Amazon Pay ICICI Credit Card so a total of 10% savings on groceries via Amazon Fresh.
(Credits: Comment by Knight11)
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Overall, this seems like a decent program for those who shop frequently from Amazon (especially since it's 100% free to join). For those users who already have Amazon Pay ICICI Credit Card, this new Amazon rewards program may not feel that useful but in categories where you can combine the credit card savings with program benefits, it might turn out to be a good deal.
Credits: Amazon Pay Rewards Gold Program discussion forum thread created by DesiDime dimers.
no botton to join in link ?