Amazon Pay Rewards Gold Program! How to Join & Benefits

Here’s everything you need to know about how to join Amazon Pay Gold Rewards program, benefits and is it worth or not?

by Vrushali.S Updated: 05 Jul, 2025, 18:38 IST
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Amazon Pay Rewards Gold is a new loyalty program launched by Amazon that offers 5% unlimited* cashback on everything. But wait, hold your horses right there. The new Amazon Rewards Gold program might seem attractive at first but it comes with some limitations too - talk about minimum order values. Here’s everything you need to know about how to join Amazon Pay Gold Rewards program, benefits and is it worth or not?

Amazon Pay Rewards Gold Program! How to Join & Benefits

Amazon Pay Rewards Gold Program launched!

What is Amazon Pay Rewards Gold?

The Amazon Pay Rewards Gold is a free program that offers Prime members 5% cashback and non-Prime members 3% cashback on various categories like Amazon Fresh, Pharmacy, clothing, shoes, luxury items, the OnePlus brand, books, toys, Ola, luggage, OTT & more. To join the program, a user needs to make 25 Amazon Pay UPI Payments in 3 months.

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Amazon Pay Gold Rewards Points, Benefits & Joining Details

Following are the details of Amazon Pay Gold Rewards program:

Detail

Info

Program Name

Amazon Pay – Rewards Gold

How to Join

Make 25 Amazon Pay transactions in any 3-month period

Benefits

5% cashback (Prime), 3% cashback (Non-Prime) on select categories

Cashback Categories

Amazon Fresh & Pharmacy, Fashion, Beauty, Electronics (OnePlus), Books, Toys, Domino’s, Ola, etc.

Gold Status Activation

Within 48 hours after your 25th transaction

Renewal Criteria

Maintain 25+ transactions every 3 months

Offer Link

https://www.amazon.in/b?node=207191177031


At the moment, this seems like a new loyalty program from Amazon – similar to Flipkart’s Plus Program.

It’s yet another day of Amazon prepping itself ahead of its big Prime Day 2025 sale in India with exciting new offers & deals. Want to get all the latest Prime Day deals on one page? Check out our Amazon Prime Day 2025 Sale festive page where we compile the latest & hottest deals first. 😍😍😍

Also read: Flipkart GOAT Sale 2025

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How to Join Amazon Pay Gold Rewards Program

To join the Amazon Pay Gold Rewards program, all you need to do is follow the steps below:

  • Sign up or Log in to Amazon

  • Use this link - https://www.amazon.in/b?node=207191177031

  • If you are not enrolled in the program, you need to make 25 Amazon Pay transactions within a 3-month period.

  • Transactions can include bill payments, UPI money transfers, shopping, or travel bookings

  • Cash on Delivery (COD) orders are not eligible

  • Track your progress anytime on the Rewards Home Page

  • No registration or fee required – just complete the transaction milestone to qualify

  • If you are already enrolled in the program, it will display a “Welcome to Gold Rewards” banner

Amazon Pay Rewards Gold Program! How to Join & Benefits

Amazon Pay Gold Rewards Benefits
  • Prime members earn 5% unlimited cashback on eligible categories

  • Non-Prime members get 3% unlimited cashback

  • Valid across top categories like: Amazon Fresh, Daily Essentials, Pharmacy, Fashion, Beauty, Luxury products. Electronics (OnePlus), Books, Toys, Domino’s, Xbox, District by Zomato, Ola, Luggage

  • All benefits activate within 48 hours of reaching Gold status

An unsaid benefit is also that Prime members can earn 5% cashback on Amazon Fresh + earn an extra 5% if you have Amazon Pay ICICI Credit Card so a total of 10% savings on groceries via Amazon Fresh.
(Credits: Comment by Knight11)
Be sure to sign up on DesiDime for more such savingful tips!

Overall, this seems like a decent program for those who shop frequently from Amazon (especially since it's 100% free to join). For those users who already have Amazon Pay ICICI Credit Card, this new Amazon rewards program may not feel that useful but in categories where you can combine the credit card savings with program benefits, it might turn out to be a good deal.

Credits: Amazon Pay Rewards Gold Program discussion forum thread created by DesiDime dimers.
Review Expert
Vrushali is a senior content & copywriter with 4+ years of exp in writing, researching & ideating content pieces. She writes articles across finance, tech, lifestyle, telecom, online shopping & travel. When not working, you'd find her scribbling designs.
10 Comments  |  
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Pro Entertainer Pro Entertainer
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no botton to join in link ?

Review Expert Review Expert
Author
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Auto-enrolled if you are eligible:)
Deal Captain Deal Captain
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you can combine the credit card savings with program benefits, it might turn out to be a good deal.

mamma-miya-i-am-a-joking-i-am-a-joking


Review Expert Review Expert
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image

Comrade Comrade
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Minimum order kills
Finance Mentor Finance Mentor
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Triple offer for RuPay Credit Card on Amazon shopping - 5% Cashback + Bank Cashback + CC bill pay Offer

https://www.desidime.com/deals/triple-offer-for...

Link your RuPay Credit Card to Amazonpay UPI.

Indirectly, All RuPay Credit Cards now offer 5% Cashback equivalent to Amazonpay Co-branded ICICI Credit Card

But more cashback because you will also get your bank RuPay credit card reward/cashback too (depend on your bank and RuPay Credit Card variant).

Dnt forget to apply the offer before pay and check minimum transaction value -

amazonupirupaycc

Finance Mentor Finance Mentor
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Great news - Looks like they have completely changed Amazon fresh from all digital payments to just UPI payment 😀

All digital payment on Amazon fresh with order value above 799 does not yield cashback, Only UPI payment does. @Vrushali.S

Source - https://www.amazon.in/b?node=207191...31

Note - link your RuPay CC to Amazon UPI and total 4 rewards/cashback will combined.

Total 4 offer combined details link - https://www.desidime.com/deals/triple-offer-for...

amazonupi

@Knight11

@kirmada

Finance Mentor Finance Mentor
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Here is the proof (total 8% cb) -

One person share this proof (total 8% cb) -

Amazon as a merchant for 3% cashback (Pixel RuPay CC UPI).

He told - If I use regular pixel CC will get 3%, if I use Pixel Rupay Card added on Amazon UPI, I get 5% instant cashback on Amazon as per the above post & 3% additional Pixel Cashpoints.

He share this proof screenshot - Verified on Pixel Rupay CC added on Amazon UPI (3% + 5% = Total 8% for amazon purchases on Pixel RuPay CC link amazon UPI payment)

Note - if you have HDFC Moneyback+ RuPay CC then you will get 5% + 3.3% = Total 8.3% Cashback.

HDFC has not officially mentioned anywhere that higher rewards will be given on UPI, but when you make a transaction in this category, you still receive the default card spend rewards or accelerated reward (many people earlier verified with Moneyback+ UPI, Regalia UPI and Pixel RuPay CC UPI too).

Similarly, the same happens with SBI Card on RuPay CC UPI spends except for fuel spends.

amzupi

@Knight11

Crusader Crusader
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I have done around 32 UPI transactions in apay UPI..am i auto enrolled for this program? Because the welcome banner is not visible in the reward section..pl clarify... TIA.. @Vrushali.S @abhishek012 @Knight11
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