Disney+ Hotstar Launched ‘Pause Ad’ Feature | Full Coverage Here

Recently Disney+ Hotstar launched the latest ‘Pause Ad’ feature, especially for its Connected TV (CTV) content, becoming the first ever OTT space in the country to do so.

This latest addition showcases the company’s dedication to innovative advertising solutions. Pause Ads will appear when watchers naturally pause their TV series or movies, providing a less interrupting experience compared to traditional pre-roll or mid-roll ads.

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Companies like ITC, Mondelez, & Marico have loved & praised the ‘Pause Ad’ feature. Disney+ Hotstar becomes an ideal space for Saffola to promote healthy their health oriented products. Somasree Bose Awasthi, the CMO of Marico (a Consumer Packaged Goods Company) shared her thoughts on how they announced a contextual campaign focused on daily meals using the Pause Ads.

Disney+ Hotstar users mostly pause their favorite TV series or movies 5-6 times a day, these Pause Ad features can offer a clever route to reach the audience during these short interruptions.

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Like Somasree Awasthi, ITC Limited’s Sanjay Srinivas also applauded Disney+ Hotstar’s Pause Ad feature. Sanjay Srinivas shared his thoughts that the latest ad formats like Pause Ad help transform brand connection with Indian audiences without interfering with the streaming experience.

Later, Anjali Madan of Mondelez (a Food & Beverage Company) also stated her company’s passion about getting connected to Disney+ Hotstar's latest Ad format for their 'Tang Summer Break Bestie' movement.