WhatsApp continues to wear the crown as the largest social media messaging app in the world with its 2.6 billion user base. Apart from revenue & growth, a large user base like that also brings massive costs to data storage. Whatsapp users until now could easily backup their unlimited chats to Google Drive. However, the feature would be gone soon. Whatsapp users now can backup their chats to Google Drive only up to 15 GB as Whatsapp ends Google Drive unlimited backup and puts a 15 GB limit.
Facebook acquired WhatsApp in 2014 for $19 billion and since then the messaging app has grown from 400 million users to 2600 million (2.6 billion) in 2023. This makes Whatsapp the largest social media app in the world.
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Until now, WhatsApp was offering free unlimited chat backup to Google Drive for users. However, this soon would come to an end. Whatsapp chat backup to Google Drive will now have a limit of up to 15 GB.
Announcing the change Google said "Going forward, WhatsApp backup experience on Android will be in line with how it works on other platforms, with the added benefit of Google's 15 GB of storage available at no charge. We'll continue to work with WhatsApp to provide you with reliable and secure backup support."
A few things to note here are:
Whatsapp Backups that haven’t been updated in the last 5 months might be automatically deleted by Google, says Whatsapp
Every time you create a new backup, the old backup will be overwritten
Your WhatsApp backup is linked to the registered phone number & email address
Whatsapp Free Backup Alternatives
Now that the unlimited Whatsapp backup to Google Drive is coming to an end, here are some alternatives that you can consider:
iCloud (Free 5 GB)
Export chat to an email address (Open any chat >> click on the 3 dots on the top right corner >> click on more >>click on export chat) Cannot be restored
Back up WhatsApp chat to your phone’s SD Card (WhatsApp automatically stores chat databases on your phone’s internal storage)
Vrushali Sawant is an experienced content writer with a love for knowledge & extensive research. She writes product recommendations & reviews, buying guides, trending news & offers. When not working, you'd find her reading about the cosmos & universe.