Previously, while covering the news about Zomato-owned Blinkit’s Bistro: Food in Minutes - Snacks, Meals & Beverages in 10 Minutes, we highlighted how quick-commerce companies like Zomato, Swiggy, and Zepto are striving to deliver food to your doorstep as fast as possible. Now, just four days after that report, there’s another update: Magicpin has also joined the race, promising to deliver food in just 15 minutes.
Currently, Magicpin is offering 15-minute food delivery through its MagicNow app, available within a 2 km radius in cities like Delhi NCR, Mumbai, Bengaluru, Hyderabad, Chennai, and Pune.
CEO Anshoo Sharma’s Views on MagicNow’s 15-Min Food Delivery Service
It ran a month-long pilot program from November 14 to December 15, completing 75,000 food deliveries in selected areas of NCR and Bengaluru. We accomplished this by collaborating closely with restaurant partners and food brands and using our logistics expertise to provide an exceptional delivery experience.
Many online media consider that this service has been launched to compete with its quick-commerce rivals directly.
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MagicNow’s Restaurant Delivery Services - Offering Top Brands Without Dark Stores
According to the press release, it has been finalized that the 15-minute food delivery service will be available from select popular merchants, including:
Chhayos
Burger King
Faasos
Wendy's
McDonald's
Barista
Tacobell
Instead of creating its own team, the delivery will be managed by Velocity, which collaborates with third-party logistics partners like Shadowfax, Dunzo, Rapido, Porter, Ola, and Zypp.
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