Tata Pay UPI App is here: Watchout Google Pay, Paytm, Amazon Pay!

The Tata Pay App is expected to go live in January 2024. It promises UPI payments, E-commerce transactions on Tata Brands, and much more.

by FighterMan Updated: 08 Jan, 2024, 19:48 IST
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Tata Payments have now officially received approval for their new UPI Payments app in Tata Pay from the RBI. Tata Pay will be similar to Google Pay and other payment aggregators like Paytm and Amazon Pay.

Tata Pay UPI App

Identity verification startup DigiO has also received the payment aggregator license alongside. The Tata Pay app will also facilitate e-commerce transactions for its various salt-to-tech brands under Tata Digital.

Razorpay, Cashfree, Paymentz, and Enkash are some of its other peers it will compete against. Tata Payments has been scaling in the merchants hub, but on the consumer front it is still lacking, which is why Tata Pay is here.

The company also had a digital wallet set-up, but didn’t work and was shut down 6 years back. Tata Pay is currently incorporated in the Tata Neu app (Tata E-commerce Brands) for UPI payments, money transfer, autopay, and much more. Now, it will have a dedicated Tata Pay UPI app.

With the Tata Pay app coming in this month, expect UPI offers and cashback rewards as it will onboard users with attractive promotional deals. On the other hand, Google Pay and Paytm might also come up with new offers to hold-on to its user base.

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Deal Captain Deal Captain
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New app UPI offers+ Tata neu Card = 🏧
Deal Subedar Deal Subedar
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Any sign up loot?

Wingman Wingman
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Will be good for us benefitting from all the app's promotional offers blush
Generous Generous
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Mauka mauka

Helpful Helpful
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Will be good to utilize in the beginning due to promo offers. Once they get the desired user base, offers will vanish or decline and the app will become no different than the others. 

Cannot undo this thought no matter how optimistic I try to be 😂

Benevolent Benevolent
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no need to undo as this is the fact of life.
Commentator Commentator
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lmao can't use tata neu card on tata neu app joy joy joy 
Freebie Finder Freebie Finder
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Any benefits for TCS employees?

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