Flipkart Minutes (Delivery in 15-mins) Coming Soon!

Flipkart Minutes will take on quick commerce giants, Zepto, Blinkit, Swiggy Instamart, and BigBasket.

by FighterMan Updated: 13 Jul, 2024, 07:02 IST
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Flipkart is preparing to launch a rapid delivery service, dubbed "Flipkart Minutes," which aims to deliver products within 10-15 minutes. This initiative, expected to roll out within the next six to eight weeks (expected launch date: 12 July), will initially target major cities like Bengaluru, Delhi NCR, Mumbai, and Hyderabad. Flipkart plans to establish a network of dark stores to support this quick commerce venture.

Flipkart Minutes (Delivery in 15-mins) Coming Soon!

This move marks Flipkart's entry into the competitive quick commerce market, which is currently dominated by players like Blinkit, Swiggy Instamart, and Zepto. The service will offer a broad range of products, including groceries, FMCG items, electronics, fashion, and daily essentials, aiming to meet diverse consumer needs efficiently​.

This development follows Flipkart's recent efforts to enhance its delivery capabilities, including the launch of same-day delivery services in 20 cities and specialized deliveries such as flowers and cakes during Valentine's Day. The company's expansion into quick commerce reflects a strategic effort to capture a larger share of the evolving e-commerce landscape in India​.

Earlier, Flipkart stepped into quick commerce via Flipkart Quick which promised 90-min delivery but had a short stay in the market. Recently, it was in talks with Zepto to acquire it but that too didn't workout. Now with Flipkart Minutes things can happen for Flipkart!

The company is also planning to start Flipkart ONDC Food Delivery within its app itself. Therefore, just like Zomato getting Paytm Movies, Flipkart is trying to expand its presence into different verticals especially with Flipkart Minutes wanting to boost its grocery & essentials segment.

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Deal Captain Deal Captain
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What do you mean by dark store?

Blogger Blogger
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It is where Flipkart will store its instant delivery items. These are present near to the targeted delivery areas. Thus, big cities have multiple dark stores. They mostly store highly popular or best selling items only, but Flipkart Minutes at start is expected to have a big catalog.

Deal Newbie Deal Newbie
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Guys, have you ever thought. That costly things like TV, Phone, etc on Instant delivery apps will make Impulsive Buying more damaging?
Like say in a certain flow of thoughts or anger you think "I am gonna buy a New phone right now!!" and with current delivery time that thought tend to fade away and you sometimes delay the buying. But with these apps, just after 15-30 mins of that flow of thoughts and act on it, you might have the product in your hands and you cannot even return it.
#JustAThought
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Being a software engineer... Such quick delivery market (Micro Cluster Or Dark store or nearest wearhouse) was never the ask from common man.. Since kafka was introduced and Micro segmentation of API can be done... The companies think.. Let's do it... I even doubt it's economic success... Rather than having single Big warehouse and managing single truck..we now also need mini warehouses to stockpile demand based stocks and local guys (Using e bikes) fulfilling requests.. It also has Pros and Cons (Obviously cons would be hidden from us) .. But from technogy standpoint it's a great milestone.. It's like creating parallel governments (Like Grampamchayat, Nagarpalika, Mahanagarpalika, Vidhansabha and loksabha) but purely based on economy and extracting the data of people buying potentials per Micro Cluster region.
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Deal Captain Deal Captain
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What do you mean by dark store?

Blogger Blogger
Author
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It is where Flipkart will store its instant delivery items. These are present near to the targeted delivery areas. Thus, big cities have multiple dark stores. They mostly store highly popular or best selling items only, but Flipkart Minutes at start is expected to have a big catalog.

Deal Newbie Deal Newbie
Link Copied
Guys, have you ever thought. That costly things like TV, Phone, etc on Instant delivery apps will make Impulsive Buying more damaging?
Like say in a certain flow of thoughts or anger you think "I am gonna buy a New phone right now!!" and with current delivery time that thought tend to fade away and you sometimes delay the buying. But with these apps, just after 15-30 mins of that flow of thoughts and act on it, you might have the product in your hands and you cannot even return it.
#JustAThought
Commentator Commentator
Link Copied
Being a software engineer... Such quick delivery market (Micro Cluster Or Dark store or nearest wearhouse) was never the ask from common man.. Since kafka was introduced and Micro segmentation of API can be done... The companies think.. Let's do it... I even doubt it's economic success... Rather than having single Big warehouse and managing single truck..we now also need mini warehouses to stockpile demand based stocks and local guys (Using e bikes) fulfilling requests.. It also has Pros and Cons (Obviously cons would be hidden from us) .. But from technogy standpoint it's a great milestone.. It's like creating parallel governments (Like Grampamchayat, Nagarpalika, Mahanagarpalika, Vidhansabha and loksabha) but purely based on economy and extracting the data of people buying potentials per Micro Cluster region.
Wishlist Champion Wishlist Champion
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I remember maybe in 2012 or 2013 when I used place orders for others, their first wish was kash aise order kiya aur abhi mujhe mil jaata.

The demand was Instant delivery was always there, but in fact, it was implemented very late. If covid was not there it have taken more time

As each comes with pros and cons, here also 

As per me, every big wants to come into this business because of buyers impulse buying rather than profits. They are like pehle lath laga de the baadmein profits ke baare soch the

There are many colleagues who placed at least one order from this app Everyday.

A perfect example is OTT. When it was launched, we were getting it easily or for a very low price. Now, each OTT without offers costs around 1000+.






Benevolent Benevolent
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Kisko itna jaldi jaldi chiz chhaiye.  Me ek bar me grocery order karta hun for a month. Only buy veggies every other day. Electronics we buy 3:-4 times per year. 

Spearhead Spearhead
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I guess most of us do this and might continue to do. But I am seeing many opting for this quick delivery. I stay in an apartment, and if I sit near the gate for 10 minutes, an average 2-3 delivery will happen either from zepto Or blinkit Or swiggy instamart. Just 150 flats apartment, so not even a big one. One thing I noticed is the ticket size per order is small. May be 200 rs Or 300 rs. Or 1 or 2 items.

Post Mogul Post Mogul
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It seems like instamart, Paytm and other instat delivery companies...

Wingman Wingman
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Very useful like instamart if order value 99 free delivery. Kind of very usful to order milk instead of going to dmart
Deal Newbie Deal Newbie
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Wow!

Savings Mentor Savings Mentor
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Well as long as the electronics are delivered intact and haven't gone bad/stale or have centipedes inside them, it's alright smile

Deal Cadet Deal Cadet
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Wait. Wasn't Flipkart the one who launched a marketing campaign sometime back saying that their 2 day delivery with amazing discount is better than instant delivery by other platforms?
Wingman Wingman
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In this launched
Wingman Wingman
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When coming
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