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After Jio’s Tariff Hike, Airtel’s Tariff Hike is here! Details

In this article, we are going to be sharing the complete details of Jio’s Tariff Hike in 2024, new plan prices as well as what’s Airtel’s stance on tariff hikes, and new Airtel's hiked plan prices

by Vrushali.S Updated: 07 Jul, 2024, 10:12 IST
43 3284

Jio’s tariff hike is here and it seems like Airtel didn't spend any longer in coming up with a tariff hike soon after Jio. This seems to be in alignment with the below statements in the recent Airtel Earnings Call for the quarter ending March 2024.

“ I think the return that the industry really needs is predicated on tariff repair and this is really the heart of the problem that we have today with our pricing and tariffs are at an absurdly low level relative to any other part of the world so tariff repair is solely needed for return ratios to improve,” says Gopal Vittal Managing Director & Chief Executive Officer of Bharti Airtel.
In another statement in the same call, Mr. Gopal also says “If competition does not follow then it will hurt us and that is a challenge so we just have to wait and see when the time is right.”

Now that Jio has increased its tariff prices in India by 20%, the time does seem “right” for other telcos to jump in on the tariff hike bandwagon. 

In this article, we are going to be sharing the complete details of Jio’s Tariff Hike in 2024, new plan prices as well as what’s Airtel’s stance on tariff hikes and the newly hiked plans of Airtel. 

After Jio’s Tariff Hike, Airtel’s Tariff Hike to follow soon! Details



Jio Tariff Hike in 2024 is here to “continue to provide best value to customers”

Reliance Jio Infocomm on 27th June 2024 announced Jio’s plans price hike. Interestingly, the telco termed the hiked plan prices as “new plans” being launched. Users starting from 3rd July 2024 will get to see the newly hiked prices of Jio’s recharge plans starting from as low as Rs.15 (now ₹19) to the yearly plan of Rs.2999 (now ₹3599).

Below is a detailed chart of the Jio recharge plan’s hiked prices:

.

Jio’s New Recharge Plan Prices 2024 (Hiked Tariff Plans Details)

Plan Type

Existing Plan Price (Rs)

Benefits (Unlimited voice & SMS plans)

Validity (days)

New Plan Price (Rs)

Monthly

155

2 GB

28

189

209

1 GB/day

28

249

239

1.5 GB/day

28

299

299

2 GB/day

28

349


349

2.5 GB/day

28

399


399

3 GB/day

28

449

2-month plans

479

1.5 GB/day

56

579


533

2 GB/day

56

629

3-month plans

395

6 GB

84

479


666

1.5 GB/day

84

799


719

2 GB/day

84

859


999

3 GB/day

84

1199

Annual

1559

24 GB

336

1899


2999

2.5 GB/day

365

3599

Data add-on

15

1 GB

base plan

19


25

2 GB

base plan

29


61

6 GB

base plan

69

Postpaid

299

30 GB

bill cycle

349


399

75 GB

bill cycle

449


These new Jio hiked plans prices will be effective from July 3rd onwards. Commenting on the Jio’s Tariff Hike, the company wrote

“Jio cares & reaffirms customer-first commitment through new plans - New plans to be available from 3rd July 2024. JioBharat/JioPhone value proposition remains unchanged and industry-best.”

This means as per the new Jio recharge plans hike, your JioBharat/JioPhone plans will still remain at the same price as previously.


Is Jio charging extra for Jio 5G in its new tariff hike?

Some users had this expectation that Jio would start charging extra for its unlimited 5G offer after its tariff hike. However, to a bitter-sweet surprise, Jio will still continue to offer unlimited 5G data on its data recharge plans but now only applicable on plans with 2GB per day data benefits.



Airtel Tariff Hike are here! Now pay more for your Airtel recharge plans

After Jio increased its tariff prices, Airtel was highly expected to follow Jio’s footsteps and introduce a tariff hike for its subscribers.

Airtel on 28th June, announced a price hike for Airtel recharge plans starting 3rd July.  

Airtel wrote, "In this light, we welcome the announcements in the industry to repair tariffs. Airtel will also revise its mobile tariffs as indicated below, from July 3rd. We have ensured that there is a very modest price increase (less than 70p per day) on the entry level plans, in order to eliminate any burden on budget challenged consumers."

The detailed Airtel hiked plans prices can be viewed here:

Airtel hiked plans prices ✔️

In its latest Earnings Call for the quarter ending March 2024, Mr. Gopal, the MD of Bharti Airtel said,

“We have stopped investing on any capacity investments on 4G and therefore I think the return that the industry really needs is predicated on tariff repair and this is really the heart of the problem that we have today with our pricing and tariffs are at an absurdly low-level relative to any other part of the world so tariff repair is solely needed for return ratios to improve.”

Earlier, Mr Gopal also said,

“My own sense is that you will need substantial repair in the industry. We are already at just over Rs. 200 ARPU. I think the right level of ARPU even at Rs. 300 would still be one of the lowest in the world so there is a substantial repair to be had in the industry”

If you are taken aback by Airtel’s comment that “tariffs are at an absurdly low level in India,” don’t worry, you aren’t the only one. But is there any truth in this statement? Are telecom tariffs really at an absurdly low level in India?

Let’s talk about some data. Here’s a tariff rate of 1GB of data in India vs some other countries:


Country

Population

1 GB data tariff rate

Israel

95.6 Lakhs

$0.04

Italy

5.89 crores

$0.12

India

141.72 crores

$0.17

China

141.22 crores

$0.41

France

6.8 crores

$0.23

US

33 crores

$5.62

South Korea

5.16 crores

$12.55

Source: Tariff & Population Data from the year 2022 report of Statista

We can see India is one of the countries with the lowest tariff rates but are these “absurdly low” as the comment of Mr. Gopal says?

In a country with over 141 crore people and a much lower average income compared to developed countries, even low telecom tariffs can still be a big expense for many. Comparing India’s tariffs to places like the US or France doesn’t make sense because it ignores key factors like:

  • Market Competition

  • Income Levels

  • Economies of Scale

  • Service Quality and Coverage

  • Spectrum Costs

  • Government Regulationsd

These factors play a huge role in determining what tariffs should be. So, saying India’s tariffs are "absurdly low" without considering these factors is misleading.

Also, not to forget India's large population provides a huge market potential, allowing telecom companies to maintain low tariffs while still capturing significant revenue.

Saying a tariff rate is absurdly low in a country like India is pretty subjective (and a bit out of touch with the core reality)

But, these are just the views of the author. Do share with us in the comments below if do you think tariff rates in India are absurdly low as Mr Gopal, the MD & CEO of Bharti Airtel says?

Also, just an interesting fact:

Jio’s ARPU (Average Revenue Per User) stands at ₹178.8 for FY 2022 - 2023 while Airtel’s ARPU stands at ₹209 IN Q4’24 vs ₹193 in Q4’23 so Airtel is still kind of ahead of its biggest competitor but still thinks even an ARPU of ₹300 would be the lowest in the world?

.

List of sources used in this article:

Jio Infocomm Press Release on Jio’s Tariff Hike

Reliance Industries Annual Report for Year 2022 - 2023

Bharti Airtel Earnings Call for Q4, 2024 

.

Thanks to @Uhtnas4444 for also sharing this news with us here: Jio Tariffs increased (Effective 3rd July)

Also read: Amazon Prime Day sale in India 2024 coming soon!


Review Expert
Vrushali is a content & copywriter with 3+ years of exp in writing, researching & ideating content pieces. She writes articles across finance, tech, lifestyle, telecom, online shopping & travel. When not working, you'd find her scribbling designs.
Top Comments
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are you sure if you were still on BSNL network, you still wouldn't miss BSNL network?:))
Helpful Helpful
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@Vrushali.S BSNL is good for calling and data speed is around 5Mbps in my area but if travel then hardly find a network in remote areas.
Deal Cadet Deal Cadet
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Better support the Vi. I am using Vi service for so many years. With little adjustment they are offering good service. Also the Duopoly will be dominating later on if we don't support Vi
Spearhead Spearhead
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I want to give a different perspective to this article. Just my opinion, not against anyone. Price hike is inevitable. Govt has been taking huge money in name of spectrum auctions. Large infra has to be setup to run the show of this scale. Also new tech and upgrade to be managed. And on the top like all of us want hike in our salary, telecom company employee also need hike. And then these are pvt companies, not charitable Trusts, of course they will make us addicted with freebies and then bang us with charges. On the flip side, bcos the data cost is so low, we are all wasting several hours ( as per stats) on being online. I hope the rate should be such high that we should use the data as needed only. Then our health and wealth will improve smiley
Tech Guru Tech Guru
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#Bring Back 1GB For Rs. 250 days stuck_out_tongue


On a more serious note, People who want to waste time, they always can, they did it even before internet era.

People who want to learn or earn ( online) they can now afford High speed internet that is cheaper than any wired connection ( optical fiber or broadband)


I agree, Economic inflation affects everything. Everything is going to be little bit more expensive with time. Also they have hungry shareholders to feed. 

As consumers we should be more concerned about our interests not  profit margins of multi-billion dollar companies.
43 Comments  |  
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Deal Captain Deal Captain
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This story was posted at 1040am, whereas at 10 a.m., only Moneycontrol posted a story of Airtel's hike... please, @Vrushali.S update your story and include new Airtel's tariff. Also, it is already declared...
Review Expert Review Expert
Author
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buddy, the article's been published at 10:40 am, that doesn't mean it was written at 10:40 am too (for context, was working on it since 7 am today and at that time there was no such news of airtel tariff hike:))) 

anyways, thanks a lot for adding that up. Will update. 
View 4 more replies
Deal Cadet Deal Cadet
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20240628104912
20240628105022
Deal Subedar Deal Subedar
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No changes in the 239rs 28 days plan with unlimited 5g? no_mouth
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Deal Subedar Deal Subedar
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Now privatisation will show its true colour. If MTNL & BSNL were alive then private players would have thought twice before doing 20% and above hikes.
Review Expert Review Expert
Author
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can't deny, it feels like a duopoly currently
View 2 more replies
Superstar Superstar
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Next Vi line me laga hai confounded
Helpful Helpful
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VI thoda network aane ke baad paise badha denge stuck_out_tongue chintit na ho
Deal Cadet Deal Cadet
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If VI increase Tariff by 10% , Jio and Airtel user should Port to VI. But eventually nobody is interested in porting, they vl pay the Increment without considering to switch
Deal Cadet Deal Cadet
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Can't see annual 1559/- plan in Amazon . Where to find that ?
Hotshot Hotshot
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They removed
Deal Newbie Deal Newbie
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Don't see any change to the 699 plan 😄. (3gb/day for 56 days with prime membership)

Review Expert Review Expert
Author
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which plan is this..? can't see this plan being listed anywhere on Jio..
View 1 more reply
Helpful Helpful
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Just today, my number broke up with BSNL. The Porting of my number from BSNL to Jio got completed this morning. Now, my number has already started missing his X (BSNL), This tariff hike bites sob sob sob 
Review Expert Review Expert
Author
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are you sure if you were still on BSNL network, you still wouldn't miss BSNL network?:))
View 2 more replies
Spearhead Spearhead
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I want to give a different perspective to this article. Just my opinion, not against anyone. Price hike is inevitable. Govt has been taking huge money in name of spectrum auctions. Large infra has to be setup to run the show of this scale. Also new tech and upgrade to be managed. And on the top like all of us want hike in our salary, telecom company employee also need hike. And then these are pvt companies, not charitable Trusts, of course they will make us addicted with freebies and then bang us with charges. On the flip side, bcos the data cost is so low, we are all wasting several hours ( as per stats) on being online. I hope the rate should be such high that we should use the data as needed only. Then our health and wealth will improve smiley
Tech Guru Tech Guru
Link Copied
#Bring Back 1GB For Rs. 250 days stuck_out_tongue


On a more serious note, People who want to waste time, they always can, they did it even before internet era.

People who want to learn or earn ( online) they can now afford High speed internet that is cheaper than any wired connection ( optical fiber or broadband)


I agree, Economic inflation affects everything. Everything is going to be little bit more expensive with time. Also they have hungry shareholders to feed. 

As consumers we should be more concerned about our interests not  profit margins of multi-billion dollar companies.
Deal Cadet Deal Cadet
Link Copied
Better support the Vi. I am using Vi service for so many years. With little adjustment they are offering good service. Also the Duopoly will be dominating later on if we don't support Vi
Deal Cadet Deal Cadet
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Adani ka bhi network lao
Blogger Blogger
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Don't worry it is coming soon in future. 🤫

Critic Critic
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.

Deal Newbie Deal Newbie
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Is Airtel 1559 plan which has 24 GB annually offer unlimited 5G?

Deal's Advocate Deal's Advocate
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Hello @Vrushali.S . Can you tell me if Jio and Airtel are really providing " Truly " Unlimited data in any postpaid/prepaid plan ? ( I couldn't find any information on internet ) ... Is it " No restriction on Used Gigabytes or they limit/reduce speed after 200GB/300GB ? Vi used to give " Truly " unlimited data in 2020 and 2021 with Vi Max 699 plan. I used to download more than 5 Terabyte per month with 110 Megabits Per Sec speed 24/7/365. But Now both plans, 699 and 1101 redx are offering only 2 Terabyte per month. I have raised complaint from 1 month but Vi team is not responding ( Vi redx 1101 is advertising " Truly " unlimited data on website/ App and also in the Bill pdf ( Free Usage Quota : Unlimited ).
Review Expert Review Expert
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Not sure for postpaid plans but for prepaid "truly" unlimited plans, the data is not exactly completely unlimited. 

for example, in its JioFiber prepaid T&C, Jio says, "To avoid abuse of Unlimited Data benefits by a few that affects the vast majority of other users, for such plans, RJIL will identify and treat any consumption by a customer beyond 3300 GB of data in a 30 day recharge cycle; as misuse of the benefits provided."https://www.jio.com/jcms/en-in/fiber/jiofiber-prepaid-service/

even though this was written in the JioFiber prepaid T&C, I am assuming they would have the same rules applicable for prepaid customers in general as well.

Overall, this is the simple concept:
1. Speed reduces to @ 64 Kbps after a user exhausts their plan's daily limit 
2. Once the plan's data limits are exhausted, a user can also use "unlimited" data up to 3300GB in a 30 day recharge cycle at that low @ 64Kbps speed 

hope this helped a bit..will need to check once for Airtel though..
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