Best Pillow Brands in India 2023 (The Only Guide You Need)

Below is a list of best pillow brands in India in 2023 we have curated after analyzing each brand based on product quality, customer support, brand trust and value for money. Find a quick Pillow Buying Guide too

by Vrushali.S Updated: 30 Dec, 2023, 18:27 IST
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When was the last time you slept without a pillow? It might sound amusing, but pillows play a vital role in our day-to-day life. These fluffy cotton companions are like superheroes when life gives us lemons and importantly are crucial for our sleep, body posture, and health. A bad pillow can cause neck pain, poor spine alignment, poor quality of sleep & humorously enough even bad dreams for some. This is why you must know how to select the best pillow and the best pillow brands in India that you can shop from.

So without any further ado, let’s get to it: Best pillow brands in India 2023 and some tips on how to select the best pillow for you.

Best Pillow Brands in India 2023 (The Only Guide You Need)


Does a pillow make a difference?

The answer is a big YES. To understand how a pillow helps provide support to your head and neck, you need to understand some basics.

We have something called cervical vertebrae that acts as a bridge between our head and neck. If you analyze a gap or cavity is formed between between the base of the head and shoulder bone or clavicle bones. Here’s an image to understand better

Why we need a pillow

Not using a pillow can put a strain on your cervical spine and cause neck pain. Moreover, selecting a pillow of the wrong thickness or firmness can also cause headaches.

Select the Right Pillow for You


So here comes a more important question, how to select the right pillow? But first..

What is even a Good Pillow?

Pillows have to be one of the most comforting & aesthetically pleasing bedding accessories in our house. However, not every plush, good-looking pillow is the right one for you.

A good pillow is a pillow made with high-quality fill materials like memory foam, latex, a breathable fabric cover on top, and the right size and softness as per your sleeping pattern.

Don’t worry if this sounds like a lot to understand or identify. Here’s our simple guide on how to select the best pillow for you and the things that make a pillow or break one.


3 Steps to Select the Right Pillow for You
  1. Identify your sleeping position:

Every sleeping position has a different spine alignment and hence requires a pillow of a different thickness and firmness. So ask yourself, are you a back sleeper, a side sleeper, a stomach sleeper, or a combination sleeper?

  • Which pillow is best for back sleepers?

If you are a back sleeper, you would likely require a pillow that is medium firm (not too soft, not too firm)


  • Which pillow is best for side sleepers?

If you are a side sleeper, you should go with a pillow that is thick enough to support your neck and is firm enough to not let your head sink in.


  • Which pillow is best for stomach sleepers?

A stomach sleeping position isn’t recommended. However, they generally need a thinner pillow to keep their head, neck, and spine aligned. Shredded memory foam or even cotton can be a good choice.

2. Select the right pillow fill or material:

    There are several Pillow materials available in the market such as normal fiber pillows, microfiber pillows, cotton pillows, PU foam, memory foam, down pillows, latex foam, and even feather pillows. Each of these materials caters to different needs. Here’s a table to help:

    Type of Fill OR Material in Pillows

    Firmness

    Durability

    Best For

    Cost

    Microfiber

    Super soft to medium soft, less bounce & breathable

    💪💪💪

    Side sleeper (medium firm), stomach sleeper (thin pillow)

    💵💵💵

    Down

    Super soft, less bounce, not breathable

    💪💪💪

    Stomach sleepers

    💵💵

    Feather

    More firm than down pillows, slightly more breathable than down

    💪💪💪💪

    Back sleepers

    💵💵💵💵💵

    Natural Cotton

    Breathable, super soft, more bounce

    💪💪

    Side sleeper

    💵💵

    PU Foam

    Medium to high firmness, less breathable, more bounce

    💪💪💪

    Side sleeper, stomach sleeper (thin pillow)

    💵💵💵

    Memory Foam

    Contours around neck and head, medium-firm to medium-soft

    💪💪💪💪

    Back sleeper (medium firm)

    💵💵💵💵

    Latex Foam

    Medium firm to high firmness, more bounce, breathable

    💪💪💪💪💪

    Back Sleeper, Side sleeper (high firmness)

    💵💵💵💵💵

    Cervical pillow OR Orthopaedic Pillow

    Medium firm to Medium soft

    💪💪💪💪💪

    Back sleeper

    💵💵💵💵💵


    3. Select the right pillow thickness for you:

    Sleeping Position

    Thickness

    Back Sleeper

    Medium height, moderately thick, medium firm pillow

    Side Sleeper

    Slightly thicker than back sleepers, medium to heavy-firm pillow

    Stomach Sleeper

    Flat, thin, soft pillows


    Also, check out our Mattress Buying Guide to understand to know how to buy the right one as per body weight, need and preference.


    How do I choose the right thickness pillow?💡
    To select the right thickness pillow, you can measure the length between the mid of your ear to the shoulder as demonstrated in the picture below. This measurement gives a fair idea of what thickness pillow you will need.

    How do I choose the right thickness pillow?

    Note: If you have medical neck pain or injury, it is best to consult your family orthopedic doctor.


    Now that you know how to select the right pillow, let’s delve into the main topic of our article: Best Pillow Brands in India in 2023


    Top 10 Best Pillow Brands 2023 (India)

    If you are looking to purchase a good pillow for yourself, you have got several options on your hand. From your local nearby mattresses & pillow shop to online brands like Wakefit and direct manufacturers like Wellgreen and Sunday to retailers like IKEA. But which of these are the best pillow brands in India currently to choose from? Let’s get to it.

    1. SleepyCat Pillows

    Sleepycat is one of the best pillow brands in India currently. The brand makes reasonably priced, high-quality pillows and has a variety of pillows available from microfiber pillows, and memory foam pillows to adjustable height pillows & hybrid pillows. If you have neck pain or cervical pain, you might also want to check out the Sleepycat Contour Orthopaedic Pillow or Cervical Pillow. It boasts a 1-year warranty and memory foam fill. The starting price of Sleepycat pillows is approximately Rs.849.

    Is Sleepycat a trusted brand?
    Sleepycat is backed by the early-stage investor Sama Capital & Sharp Ventures and has an annual recurring revenue of 80 crores. The brand also claims to be the first mattress-in-a-box company. Moreover, Sleepycat products are known for their quality.

    Founding Date

    2017

    Revenue 2023

    80 Crores (approx)

    Investors

    Saama Capital, Sharp Ventures

    Catalog

    Pillows, mattresses, bedsheets, comforters, beds, pillow covers, dog beds

    Stores availability in India

    Gurugram Haryana, Uttarpradesh, Dwarka Delhi

    Online retailers

    Amazon, Flipkart, Pepperfry, CRED, Bajaj, and FinServe

    Types of Pillows Available:

    Cloud Pillow | SoftTouch Memory Foam Pillow | Adjustable Foam Pillow | Cuddle Pillow | Contour SoftTouch Memory Foam Pillow | Slim Pillow | Hybrid Pillow | Couple Pillow & more

    💰Price (MRP) Range: Rs.999 to Rs.2989

    Grab Sleepycat Coupon Codes & Offers for extra savings!

    Sleepycat has also found itself a spot in our best mattress brands in India list. Why not check that out as well?


    2. Wakefit Pillows

    Wakefit is yet another top 10 pillow brand in India selling good quality pillows at affordable prices. The Wakefit pillows are available in materials like microfibers, hollow fibers, and memory foam. The starting price of these pillows is somewhere approx Rs.455 for a microfiber pillow which is still pretty reasonable as compared to other pillow brands in India. You can find Sleeping Pillows, Support Pillows, Medicinal Pillows, Maternity, and Baby Pillows to Cushions. Customers also get a 3-month warranty on Wakefit Pillows & get 10-day replacement window. Something that seems to be missing on Sleepycat’s microfiber pillows.

    Is Wakefit a trusted brand?
    Wakefit founded in 2016 today generates a revenue of 820 Cr (FY23) and the company is backed by the marquee Sequoia Capital. It is amongst the top bedding & furniture brands in India that you can choose from (though not profitable yet).

    Founding Date

    2016

    Revenue 2023

    820 Crore (FY23)

    Investors

    Verlinvest and Sequoia Capital

    Catalog

    Beds, mattresses, bedsheets, comforters, dining tables, office chairs, pillows, cookware, bookshelves, and more

    Stores availability in India

    40+ Stores including Bengaluru, Mumbai, Chennai, Delhi, Kolkata, Goa, Hyderabad, etc

    Online retailers

    Amazon, Flipkart, Pepperfry, JioMart, Bajajmall, Paytm Mall, Tata Cliq

    Types of Pillows Available:

    Sleeping Pillow (Height Adjustable) | Memory Foam Sleeping Pillow | Kids Sleeping Pillow | Knee Support Pillow | Cervical Pillow | Memory Foam Contour Pillow | Nursing and Maternity Pillow U Shape Grey & more

    💰Price (MRP) Range: Rs.455 to Rs.2866

    Grab Wakefit Coupon Codes to make some savings on your purchases!
    Important Note: Before purchasing a pillow, be sure to check if returns/replacements are allowed or not. Usually, memory foam pillows are not returnable. 

    If you are into affordable bedding and furniture, you might want to consider reading our article on Best Mattresses under 10,000 in India



    3. The Sleep Company Pillows

    Moving on to our next best pillow brands in India, The Sleep Company is a name that simply cannot be ignored. While I have to agree that I am not a very big fan of their sumptuous Smartgrid patented technology, I must say the brand makes one of the best pillows. The Sleep Company pillows come in a variety of options from smart grid pillows, and pregnancy pillows to cervical orthopedic pillows and luxury ones.

    But there’s something very strange that I found. The Sleep Company claims (here) to offer 1-year warranty on its pillows. However, on the actual product pages, I could find no mention of the same. So before placing an order, be sure to confirm the same with the customer support team.

    Is The Sleep Company a trusted brand?

    The Sleep Company is a trusted brand having the popular actor Mr. Anil Kapoor as its ambassador & backed by some seasoned investors like Alteria Capital and Fireside Ventures. In FY23, the brand said that it had a revenue of over 200 Crores.

    Founding Date

    2019

    Revenue 2023

    Approx 200 Crore (FY23)

    Investors

    Alteria Capital, Premji Invest and Fireside Ventures

    Catalog

    Beds, recliner beds, sofas, mattresses, pillows, chairs

    Stores availability in India

    50 Stores including Pune, Bengaluru, Mumbai, Chennai, Delhi, Gurugram, etc

    Online retailers

    Amazon, Flipkart, Pepperfry, Tata Cliq, Urban Ladder, PharmEasy

    Types of Pillows Available:

    Revlax Pillow | SnowTec Adjustable Plush Pillow | Smart Hybrid Pillow | Smart Cervical Pillow | Smart Pregnancy Pillow & more

    💰Price (MRP) Range: Rs.2999 to Rs.4200

    Important Note: It’s important to note that the company after making a profit of 87 Lakhs in 2021 has been loss-making till date.

    Grab The Sleep Company Coupon Codes & Offers 

    4. My Armor Pillows

    My Armor Pillows is another value-for-money pillow brand in India that you can choose from. The company isn’t as popular as other brands like Wakefit but offers some good quality pillows at low prices. As per My Armor’s website, the brand has been in business for around 2 years and has its headquarters based in Ahmedabad, India. After Sunday, this is probably the only brand on this list to offer a 30-day trial period offer for pillows. My Armor also boasts of having 50,000+ reviews from over 2 lakh customers.

    Is My Armor Company a trusted brand?
    The My Armor company is a relatively new name in the bedding & pillows space. However, the company boasts thousands of great reviews across major online retailers as well and its good quality pillows at affordable prices make the brand a reliable choice.

    Founding Date

    2019

    Revenue 2023

    NA

    Investors

    NA

    Catalog

    Medical supplies, pregnancy pillows, orthopedic pillows, baby dry sheets, dishwasher liquids & more

    Stores availability in India

    None

    Online retailers

    Amazon, Flipkart, Meesho, Jiomart

    Types of Pillows Available:

    Orthopedic Memory Foam Sleeping Pillow | MicroFibre Sleeping Pillows | C Shaped Full Body Pregnancy/Maternity Pillow | Full Body Long Sleeping Pillow & more

    💰Price (MRP) Range: Rs.599 to Rs.3999


    5. Sleepyhead Pillows

    Sleepyhead is one of the fastest-growing D2C brands in the mattress space. Last year in 2022, the brand roped in actor Ranveer Singh as its brand ambassador. Thanks to its affordable and good quality range of mattresses & bedding solutions, the brand has become one of the top brands in India to shop from. When it comes to pillows, Sleepyhead has a pretty small collection. However, sometimes less is more. Sleepyhead’s small but value-for-money pillow collection of microfiber pillows and cool-gel inserted memory foam pillows makes it one of the best pillow brands in India to shop from.

    Is Sleepyhead a trusted brand?
    Sleepyhead founded in 2017 has been in business now for over 6 years & is recognised as one of the fastest growing D2C brands. The company also has been doing pretty well in terms of business as the brand doubled its revenue in 2022 from FY21. Moreover its a subsidiary of another popular brand Duroflex.

    Founding Date

    2017

    Revenue 2022

    150 Crore+

    Investors

    Norwest

    Catalog

    Mattresses, beds, sofas, pillows, recliners, tables, furniture, mattress protectors, cushions, & more

    Stores availability in India

    Bengaluru

    Online retailers

    Amazon, Flipkart, Tata Cliq, Urban Ladder, Jiomart, Pepperfry, Bajaj Mall

    Types of Pillows Available:

    Microfiber Pillow | Microfiber Pillow with Height & Firmness Adjustable Zipper | Memory Foam Pillow | Hollow Fiber Pillow & more

    💰Price (MRP) Range: Rs.1099 to Rs.2999

    Grab Sleepyhead Coupon Codes & Offers to rack up some savings!

    6. Sunday Delight Pillows

    Sleepwell Pillows are another best ones out there known for their high quality and durability. These comfy, bouncy pillows provide just the right amount of softness and firmness. Also, Sunday Rest is probably the only pillow brand on this list to offer a 100-day trial period offer. So that is something to make a note of. Unlike other brands, Sunday has a very limited collection of pillows, and by that we mean just a single pillow. The brand says that the Sunday Delight pillow costs slightly more than other cheap ones but it could last at least 3 years or more. What’s more special is that the pillow comes with 50% more filling making it more durable and wrinkle resistant.

    Is Sunday a trusted brand?
    Sunday established in 2016 is a DTC brand in India and it is one of the few mattress & pillow brands to be profitable. The brand is known for its uncompressed mattresses & pillows and the company offers several risk-free payment options including cash on delivery.

    Founding Date

    2016

    Revenue 2023

    NA

    Investors

    PennyWise Solutions and Tolmolbol

    Catalog

    Mattresses, pillows, toppers, mattress protectors, beds, and more

    Stores availability in India

    Bengaluru

    Online retailers

    Sunday Rest's official site only

    Types of Pillows Available:

    Sunday Delight Pillow (for side-sleepers)

    💰Price (MRP) Range: Rs.1199

    7. Duroflex Pillows

    Moving on to our list of the best pillow brands in India, Duroflex cannot be mentioned. The company is known to produce quality mattresses & bedding solutions. Having been in the business since 1963, Duroflex today stands as one of the oldest and most trusted pillow brands to choose from. Recently, the company also announced Virat Kohli as its new brand ambassador. Speaking about the collection of pillows on Duroflex, customers can choose from contour memory foam pillows, natural latex pillows, microfiber pillows, and more starting from MRP Rs.440.

    Is Duroflex a trusted brand?
    Duroflex is a trusted pillow brand to choose from because of the company’s 5 decades of experience, 50+ stores across India, and 8+ manufacturing facilities. With a strong presence online & offline, Duroflex makes itself one of the most preferred brands.

    Founding Date

    1963

    Revenue 2023

    900 Cr approx

    Investors

    Norwest Venture Partners and Lighthouse Funds

    Catalog

    Mattresses, pillows, beds, sofas, recliners, comforters, and more

    Stores availability in India

    50+ stores including Mumbai, Ahmedabad, Bhopal, Chennai, New Delhi, Raipur, Udupi, and more

    Online retailers

    Amazon, Flipkart, Tata Cliq, Urban Ladder, Nykaa, Pepperfry, Bajaj Mall

    Types of Pillows Available:

    Duroflex Twin Embrace Dual Comfort Pillow | Duroflex Buoyant Adjustable Pillow | Duroflex Neck Pro Orthopedic Support Pillow | Duroflex Zeal Microfibre Antimicrobial Pillow and more

    💰Price (MRP) Range: Rs.440 to Rs.3299

    Grab Duroflex Coupon Code & Offers



    8. The White Willows

      Last but not least good pillow brand in India in 2023 is The White Willows. While it may be a new name in the space, The White Willows was founded in 2015. The company claims to offer the largest portfolio of pillows ranging from Pillows for sleeping, Multipurpose Wedge Support pillows for pain relief to Maternity pillows for pregnancy discomfort, and special knee pillows. You name it and The White Willows will probably have it. What has scored The White Willows a place on our list is their quality of providing good quality pillows at an affordable price.

      From the reviews that we have seen so far, it seems that the company is currently running on a small scale so I have to agree that sometimes the delivery of the product isn’t 100% perfect. However, the same might not be the case if you purchase a pillow directly through their website instead of other online retailers.
      Also, customers get 1 one-year warranty and a 30-day trial period which is a big plus point.

      Founding Date

      2015

      Revenue 2023

      Under INR 1 Crore (estimated)

      Investors

      None

      Catalog

      Sleeping pillows, Sofa, Bed, and couch Cushions, Multipurpose Wedge Support pillows for pain relief, Maternity pillows, Travel pillows, pillows for kids, and Special knee & back support pillows.

      Stores availability in India

      None

      Online retailers

      Amazon, Flipkart, Tata Cliq, Nykaa, Cred, 1mg

      Types of Pillows Available:

      Cooling Gel Memory Foam Pillow | Cupid - Memory Foam Couple Arm Hug Pillow | Memory Foam Cervical Pillow - Contour | Banyan - Active Air Slim Memory Foam Pillow & more

      💰Price (MRP) Range: Rs.2299 to Rs.7999

      The White Willow Official
      So, this was all about sharing the best pillow brands in India in 2023 and some tips for selecting the best pillow for yourself. Do share with us in the comments below if you have tried any of these brands. Moreover, do let us know if we missed mentioning any other worthy pillow brand in India that delivers good quality pillows.
      Review Expert
      Vrushali Sawant is an experienced content writer with a love for knowledge & extensive research. She writes product recommendations & reviews, buying guides, trending news & offers. When not working, you'd find her reading about the cosmos & universe.
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      Link Copied

      All the pillows listed are of very very bad quality. Have tried them all.

      Just use what ancient Indians have used for centuries and thousands of years. Simar ka taqiya , semal cotton pillow, simar cotton pillow. Best quality and now even cheaper than these fancy marketing hyped pillows. Very bad quality

      Review Expert Review Expert
      Author
      Link Copied
      Hi Ankit, I appreciate your thoughts. The brands I featured were selected based on extensive research into quality, reviews, and popularity. However, personal preference plays a big role. 

      What works wonderfully for one person may not suit another's needs or tastes. Of course, there also might be good choices beyond the ones I highlighted.


      And yes, semal cotton pillows certainly have their benefits.

      replyuser
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