Best Pillow Brands in India 2023 (The Only Guide You Need)

When was the last time you slept without a pillow? It might sound amusing, but pillows play a vital role in our day-to-day life. These fluffy cotton companions are like superheroes when life gives us lemons and importantly are crucial for our sleep, body posture, and health. A bad pillow can cause neck pain, poor spine alignment, poor quality of sleep & humorously enough even bad dreams for some. This is why you must know how to select the best pillow and the best pillow brands in India that you can shop from.

So without any further ado, let’s get to it: Best pillow brands in India 2023 and some tips on how to select the best pillow for you.

The answer is a big YES. To understand how a pillow helps provide support to your head and neck, you need to understand some basics.

We have something called cervical vertebrae that acts as a bridge between our head and neck. If you analyze a gap or cavity is formed between between the base of the head and shoulder bone or clavicle bones. Here’s an image to understand better

Not using a pillow can put a strain on your cervical spine and cause neck pain. Moreover, selecting a pillow of the wrong thickness or firmness can also cause headaches.

So here comes a more important question, how to select the right pillow? But first..

Pillows have to be one of the most comforting & aesthetically pleasing bedding accessories in our house. However, not every plush, good-looking pillow is the right one for you.

A good pillow is a pillow made with high-quality fill materials like memory foam, latex, a breathable fabric cover on top, and the right size and softness as per your sleeping pattern.

Don’t worry if this sounds like a lot to understand or identify. Here’s our simple guide on how to select the best pillow for you and the things that make a pillow or break one.

1. Identify your sleeping position:

Every sleeping position has a different spine alignment and hence requires a pillow of a different thickness and firmness. So ask yourself, are you a back sleeper, a side sleeper, a stomach sleeper, or a combination sleeper?

• Which pillow is best for back sleepers?

If you are a back sleeper, you would likely require a pillow that is medium firm (not too soft, not too firm)

• Which pillow is best for side sleepers?

If you are a side sleeper, you should go with a pillow that is thick enough to support your neck and is firm enough to not let your head sink in.

• Which pillow is best for stomach sleepers?

A stomach sleeping position isn’t recommended. However, they generally need a thinner pillow to keep their head, neck, and spine aligned. Shredded memory foam or even cotton can be a good choice.

2. Select the right pillow fill or material:

There are several Pillow materials available in the market such as normal fiber pillows, microfiber pillows, cotton pillows, PU foam, memory foam, down pillows, latex foam, and even feather pillows. Each of these materials caters to different needs. Here’s a table to help:

3. Select the right pillow thickness for you:

Also, check out our Mattress Buying Guide to understand to know how to buy the right one as per body weight, need and preference.

How do I choose the right thickness pillow?💡

To select the right thickness pillow, you can measure the length between the mid of your ear to the shoulder as demonstrated in the picture below. This measurement gives a fair idea of what thickness pillow you will need.

Note: If you have medical neck pain or injury, it is best to consult your family orthopedic doctor.

Now that you know how to select the right pillow, let’s delve into the main topic of our article: Best Pillow Brands in India in 2023

If you are looking to purchase a good pillow for yourself, you have got several options on your hand. From your local nearby mattresses & pillow shop to online brands like Wakefit and direct manufacturers like Wellgreen and Sunday to retailers like IKEA. But which of these are the best pillow brands in India currently to choose from? Let’s get to it.

Sleepycat is one of the best pillow brands in India currently. The brand makes reasonably priced, high-quality pillows and has a variety of pillows available from microfiber pillows, and memory foam pillows to adjustable height pillows & hybrid pillows. If you have neck pain or cervical pain, you might also want to check out the Sleepycat Contour Orthopaedic Pillow or Cervical Pillow. It boasts a 1-year warranty and memory foam fill. The starting price of Sleepycat pillows is approximately Rs.849.

Is Sleepycat a trusted brand?

Sleepycat is backed by the early-stage investor Sama Capital & Sharp Ventures and has an annual recurring revenue of 80 crores. The brand also claims to be the first mattress-in-a-box company. Moreover, Sleepycat products are known for their quality.

Cloud Pillow | SoftTouch Memory Foam Pillow | Adjustable Foam Pillow | Cuddle Pillow | Contour SoftTouch Memory Foam Pillow | Slim Pillow | Hybrid Pillow | Couple Pillow & more

💰Price (MRP) Range: Rs.999 to Rs.2989

Grab Sleepycat Coupon Codes & Offers for extra savings!

Sleepycat has also found itself a spot in our best mattress brands in India list. Why not check that out as well?

Wakefit is yet another top 10 pillow brand in India selling good quality pillows at affordable prices. The Wakefit pillows are available in materials like microfibers, hollow fibers, and memory foam. The starting price of these pillows is somewhere approx Rs.455 for a microfiber pillow which is still pretty reasonable as compared to other pillow brands in India. You can find Sleeping Pillows, Support Pillows, Medicinal Pillows, Maternity, and Baby Pillows to Cushions. Customers also get a 3-month warranty on Wakefit Pillows & get 10-day replacement window. Something that seems to be missing on Sleepycat’s microfiber pillows.

Is Wakefit a trusted brand?

Wakefit founded in 2016 today generates a revenue of 820 Cr (FY23) and the company is backed by the marquee Sequoia Capital. It is amongst the top bedding & furniture brands in India that you can choose from (though not profitable yet).

Sleeping Pillow (Height Adjustable) | Memory Foam Sleeping Pillow | Kids Sleeping Pillow | Knee Support Pillow | Cervical Pillow | Memory Foam Contour Pillow | Nursing and Maternity Pillow U Shape Grey & more

💰Price (MRP) Range: Rs.455 to Rs.2866

If you are into affordable bedding and furniture, you might want to consider reading our article on Best Mattresses under 10,000 in India

Moving on to our next best pillow brands in India, The Sleep Company is a name that simply cannot be ignored. While I have to agree that I am not a very big fan of their sumptuous Smartgrid patented technology, I must say the brand makes one of the best pillows. The Sleep Company pillows come in a variety of options from smart grid pillows, and pregnancy pillows to cervical orthopedic pillows and luxury ones.

But there’s something very strange that I found. The Sleep Company claims (here) to offer 1-year warranty on its pillows. However, on the actual product pages, I could find no mention of the same. So before placing an order, be sure to confirm the same with the customer support team.

Is The Sleep Company a trusted brand?

The Sleep Company is a trusted brand having the popular actor Mr. Anil Kapoor as its ambassador & backed by some seasoned investors like Alteria Capital and Fireside Ventures. In FY23, the brand said that it had a revenue of over 200 Crores.

Revlax Pillow | SnowTec Adjustable Plush Pillow | Smart Hybrid Pillow | Smart Cervical Pillow | Smart Pregnancy Pillow & more

💰Price (MRP) Range: Rs.2999 to Rs.4200

Important Note: It’s important to note that the company after making a profit of 87 Lakhs in 2021 has been loss-making till date.

Grab The Sleep Company Coupon Codes & Offers 

My Armor Pillows is another value-for-money pillow brand in India that you can choose from. The company isn’t as popular as other brands like Wakefit but offers some good quality pillows at low prices. As per My Armor’s website, the brand has been in business for around 2 years and has its headquarters based in Ahmedabad, India. After Sunday, this is probably the only brand on this list to offer a 30-day trial period offer for pillows. My Armor also boasts of having 50,000+ reviews from over 2 lakh customers.

Is My Armor Company a trusted brand?

The My Armor company is a relatively new name in the bedding & pillows space. However, the company boasts thousands of great reviews across major online retailers as well and its good quality pillows at affordable prices make the brand a reliable choice.

Orthopedic Memory Foam Sleeping Pillow | MicroFibre Sleeping Pillows | C Shaped Full Body Pregnancy/Maternity Pillow | Full Body Long Sleeping Pillow & more

💰Price (MRP) Range: Rs.599 to Rs.3999

Sleepyhead is one of the fastest-growing D2C brands in the mattress space. Last year in 2022, the brand roped in actor Ranveer Singh as its brand ambassador. Thanks to its affordable and good quality range of mattresses & bedding solutions, the brand has become one of the top brands in India to shop from. When it comes to pillows, Sleepyhead has a pretty small collection. However, sometimes less is more. Sleepyhead’s small but value-for-money pillow collection of microfiber pillows and cool-gel inserted memory foam pillows makes it one of the best pillow brands in India to shop from.

Is Sleepyhead a trusted brand?

Sleepyhead founded in 2017 has been in business now for over 6 years & is recognised as one of the fastest growing D2C brands. The company also has been doing pretty well in terms of business as the brand doubled its revenue in 2022 from FY21. Moreover its a subsidiary of another popular brand Duroflex.

Microfiber Pillow | Microfiber Pillow with Height & Firmness Adjustable Zipper | Memory Foam Pillow | Hollow Fiber Pillow & more

💰Price (MRP) Range: Rs.1099 to Rs.2999

Grab Sleepyhead Coupon Codes & Offers to rack up some savings!

Sleepwell Pillows are another best ones out there known for their high quality and durability. These comfy, bouncy pillows provide just the right amount of softness and firmness. Also, Sunday Rest is probably the only pillow brand on this list to offer a 100-day trial period offer. So that is something to make a note of. Unlike other brands, Sunday has a very limited collection of pillows, and by that we mean just a single pillow. The brand says that the Sunday Delight pillow costs slightly more than other cheap ones but it could last at least 3 years or more. What’s more special is that the pillow comes with 50% more filling making it more durable and wrinkle resistant.

Is Sunday a trusted brand?

Sunday established in 2016 is a DTC brand in India and it is one of the few mattress & pillow brands to be profitable. The brand is known for its uncompressed mattresses & pillows and the company offers several risk-free payment options including cash on delivery.

Sunday Delight Pillow (for side-sleepers)

💰Price (MRP) Range: Rs.1199

Moving on to our list of the best pillow brands in India, Duroflex cannot be mentioned. The company is known to produce quality mattresses & bedding solutions. Having been in the business since 1963, Duroflex today stands as one of the oldest and most trusted pillow brands to choose from. Recently, the company also announced Virat Kohli as its new brand ambassador. Speaking about the collection of pillows on Duroflex, customers can choose from contour memory foam pillows, natural latex pillows, microfiber pillows, and more starting from MRP Rs.440.

Is Duroflex a trusted brand?

Duroflex is a trusted pillow brand to choose from because of the company’s 5 decades of experience, 50+ stores across India, and 8+ manufacturing facilities. With a strong presence online & offline, Duroflex makes itself one of the most preferred brands.

Duroflex Twin Embrace Dual Comfort Pillow | Duroflex Buoyant Adjustable Pillow | Duroflex Neck Pro Orthopedic Support Pillow | Duroflex Zeal Microfibre Antimicrobial Pillow and more

💰Price (MRP) Range: Rs.440 to Rs.3299

Grab Duroflex Coupon Code & Offers

Last but not least good pillow brand in India in 2023 is The White Willows. While it may be a new name in the space, The White Willows was founded in 2015. The company claims to offer the largest portfolio of pillows ranging from Pillows for sleeping, Multipurpose Wedge Support pillows for pain relief to Maternity pillows for pregnancy discomfort, and special knee pillows. You name it and The White Willows will probably have it. What has scored The White Willows a place on our list is their quality of providing good quality pillows at an affordable price.

From the reviews that we have seen so far, it seems that the company is currently running on a small scale so I have to agree that sometimes the delivery of the product isn’t 100% perfect. However, the same might not be the case if you purchase a pillow directly through their website instead of other online retailers.

Also, customers get 1 one-year warranty and a 30-day trial period which is a big plus point.

Cooling Gel Memory Foam Pillow | Cupid - Memory Foam Couple Arm Hug Pillow | Memory Foam Cervical Pillow - Contour | Banyan - Active Air Slim Memory Foam Pillow & more

💰Price (MRP) Range: Rs.2299 to Rs.7999